Categories: Press Releases

Matrix Partners to Aid Swees America with Launch of Grooming Tools

(Press Release) CHICAGO – Matrix Partners announces that it will oversee all strategic marketing, including logo and packaging design, public relations, social media, digital media and national distribution efforts, on behalf of Swees America Inc.

Swees America is known internationally for its acclaimed deshedding and grooming system, which will soon be available in the U.S. Eazee by Foolee is a deshedding tool for dogs and cats, which is specially designed to remove only 100 percent dead, loose hair and no live hair from pets. The patented deshedding tool comes packed with two interchangeable combs that can be used on thin or thick hair for daily or more intense grooming. The Eazee deshedding tool features combs made from a composite plastic, with smooth, rounded teeth and a handle that can be used with a range of interchangeable, high quality grooming tools for every need.

“We are delighted to welcome Swees America to the Matrix Partners family and are proud to introduce their grooming system to distributors, retailers and consumers in the U.S. and Canada,” said Don Tomala, managing partner of Matrix Partners. “The Eazee deshedding tool is a safer, gentler and easier to use alternative for pet parents that want something versatile when grooming.”

Matrix Partners has developed and implemented successful marketing initiatives for some of the industry’s most influential pet product brands. For more information about Matrix Partners, visit www.matrix1.com.

PETS+ Staff

Since launching in 2017, PETS+ has won more than 20 major international journalism awards for its publication and website. Contact PETS+ editors at editor@petsplusmag.com.

Recent Posts

Pet Retailers Share Their Most Successful Kickback Coupons for Adopters

Find out what works and what doesn't work for your fellow indies.

2 days ago

Ransomware Attacks on the Upswing

Reported online blackmail surged by 67% last year and is expected to grow exponentially.

2 days ago

Paygos Unveils Rebate Program Solution for Pet Food Brands

The solution aims to transform rebate program management for veterinary clinics and independent retailers.

2 days ago

General Mills Acquires European Pet Food Brand Edgard & Cooper

Edgard & Cooper is "one of the fastest-growing and most-recognized independent pet food companies in…

2 days ago

Pet Sitters International Highlights Safe Pet-sitting Practices During Pet Sitter Safety Month

The association will cover important safety tips and new training opportunities this May during its…

3 days ago

Petco Love and Blue Buffalo Give $100K to Morris Animal Foundation

The donation supports lifesaving science, adding to the $7M already donated for dog, cat cancer…

3 days ago

This website uses cookies.