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NASC and GOED Form Strategic Partnership in Pet Supplement Sector

The partnership between these quality-focused organizations will involve resource sharing, educational opportunities and customized member promotions.




(PRESS RELEASE) SUN CITY WEST, AZ — The National Animal Supplement Council (NASC) announces its strategic partnership with GOED, the Global Organization for EPA and DHA Omega-3s. This alliance unites two quality-focused organizations that are leaders in their respective industries and benefits members of both through resource sharing, educational opportunities, and customized member promotions.

GOED is the only organization focused specifically on increasing consumption of EPA and DHA omega-3s around the world. Its 180+ members represent the entire supply chain from fisheries and crude oil suppliers to refiners, concentrators and brands. GOED’s extensive network helps members expand and grow their businesses. Its activities focus on maintaining quality standards, educating consumers and healthcare professionals, furthering the science, and advocating for members with governments and NGOs throughout the world. GOED also offers comprehensive data on the global omega-3 supply chain, consumer market research in 20+ countries and scientific, regulatory and technical expertise.

“Like the NASC, GOED began as a grassroots organization that has grown into a leading voice, successfully advocating for and helping to shape the future of their industry,” said NASC president Bill Bookout. “The GOED focus on maintaining quality standards is right in line with everything the NASC stands for, and this collaboration that will benefit our memberships and our industries makes complete sense.”

GOED managing director Ellen Schutt agreed. “A partnership between GOED and NASC is the perfect way to amplify the quality focus of both of our organizations and keep our members informed about the growing pet supplement market.”

About the National Animal Supplement Council

The National Animal Supplement Council is a nonprofit trade association that works to promote the health and well-being of companion animals and horses given animal health supplements by their owners and to protect and enhance the animal health supplement industry. The NASC began in 2001 as a grassroots effort with 18 dedicated founding member companies and today represents nearly 300 companies that supply animal health and nutritional supplements, as well as over 140 companies that supply raw materials, manufacturing, analytical laboratory testing and other professional services to NASC members. The NASC Quality Program, including its audit verification, provides a roadmap to quality and consistency for NASC members and is widely recognized as the Gold Standard for the industry. Look for the yellow NASC Quality Seal on supplements for dogs, cats, and horses to know you are buying from a responsible supplier that has passed a comprehensive third-party audit and maintains ongoing compliance with rigorous NASC quality requirements. For more information, visit




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