Connect with us

Press Releases

Nulo Names Chief Operating Officer

Dr. Greg Aldrich has been involved in the pet food industry since 1995.





Greg Aldrich

(PRESS RELEASE) AUSTIN, TX – Nulo, a leading growth brand in the premium pet food category, announced that industry veteran and pet nutrition expert Dr. Greg Aldrich has joined the company as its chief operating officer where he will provide daily leadership to business operations, supply chain management, R&D, product development, food safety and quality control.

“Greg is an exceptional leader and visionary in the pet industry and brings decades of relevant experience working with brands, retailers and academia – including 14 years consulting with Nulo as we built and scaled the business,” said Michael Landa, Nulo’s founder & CEO. “As COO, Greg will work closely with me to drive operational performance, accelerate the execution of our strategic roadmap and help secure our position as the industry’s leading innovator of premium dog and cat foods.”

Aldrich has been involved in the pet food industry since 1995. He has supported projects at over 200 client companies and helped develop thousands of pet food products since 2003 through his consulting company. Aldrich has been involved in planning and hosting Petfood Forum and has written more than 200 ingredient monographs for Petfood Industry magazine. In conjunction with these activities, he has served as professor at Kansas State University creating the first-of-its-kind pet food program, providing classroom instruction, teaching short courses, mentoring students and researching the impact of pet food processing on the nutritional efficacy of ingredient inputs. He and his students have presented and published this work in hundreds of academic and trade forums since 2011.

“I’ve had the good fortune to be in a front-row seat as Nulo started and grew into a prominent brand in the pet food industry,” stated Aldrich. “Michael has a sixth sense about the market and a mastery for product positioning. I look forward to continuing my relationship as a full-fledged team member and to helping Nulo implement new ideas and incredible products for our deserving pets.”

Greg and his wife, Susan, currently reside in Manhattan, Kansas, along with their silver Labrador retriever, Lucre.

About Nulo

Headquartered in Austin, Texas, Nulo is a favorite premium nutrition brand for dogs and cats, and a growth leader in the pet specialty channel. The company offers a wide breadth of products that include high-meat kibble recipes, freeze-dried raw diets, human-grade bone broths, functional treats and supplements. Nulo was recognized by Forbes as a “Top 25 Most Innovative Retail Brand in the U.S.” and recently selected as one of the top five “2022 Best Pet Companies to Work.” For more information about Nulo visit



Sponsored by Cogent Solutions Group

Reduce Your Pet’s Hip & Joint Discomfort with the Most Researched Hyaluronan on the Market

Nearly 60% of dogs and 90% of cats suffer from joint discomfort. Trixsyn joint supplement contains a patented and proven hyaluronic acid molecule for maximum efficacy to promote joint, bone, soft tissue, and cartilage health, keeping your pet feeling comfortable, for longer. Trixsyn is veterinarian recommended, safe and all-natural, and contains research-proven ingredients. Get your paws on the most-researched hyaluronic acid on the market. Learn more at

Promoted Headlines

Most Popular