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Operation Good Boy to Showcase at SuperZoo Products That Give Back to Military Working Dog Charities

The mission-led company joins the growing trend of military-inspired lifestyle brands.




(PRESS RELEASE) LAS VEFAS — Operation Good Boy (OGB) will attend SuperZoo, North America’s largest pet retail event, to showcase their purpose-driven military-grade pet products that give back to Military Working Dog Charities. Attendees can meet Army veteran and founder, Tom Aiello, at Booth 8113 to learn more about OGB’s mission, premium treats and gear, as well as their new line of pet supplements designed to exceed industry standards.

Launched Veteran’s Day of 2022, OGB was founded to celebrate Veterans, active-duty military, pet enthusiasts and their dogs. The brand is being noticed by retailers, as consumers continue to embrace the recent trend of military-inspired lifestyle brands, and joins the likes of industry disruptors such as Go Ruck apparel, Virtus outerwear, Red Oxx Manufacturing bags, and Black Rifle Coffee. OBG’s authentic military brand paired with their uncompromising quality creates an incredible opportunity for retailers to bring new customers to the pet aisle and introduce them to products like supplements. The U.S. military community combined with OGB’s loyal following presents a powerful reach of 36 million.

“As a military-inspired challenger brand in the pet space, we’ve been compared to Black Rifle Coffee who invigorated the coffee industry by bringing along the military community,” said Tom Aiello, founder and CEO. “Our service members are the embodiment of loyalty and commitment, including our veteran working dogs who put it all on the line to serve our country. Operation Good Boy honors their unwavering loyalty and that of all dogs with products held to the highest standards which also donate to Military Working Dog Charities.”

Notably, OGB is unveiling their new line of pet supplements at SuperZoo. The NASC-certified 4 gram chews are significantly larger than competitors, come in 6 varieties (Calming, Digestion, Hip & Joint, Immune Support, Adult Multivitamin, and Skin & Coat Health) and are available in 90-CT tubs (SRP $29.99) and 60-CT bags (SRP $18.99). All OGB supplements are formulated for the rigors of working dogs and to support the health of every dog by OGB’s Medical Advisor, Dr. Tim Loonam, a former Airborne Ranger Veterinarian who cared for hundreds of working dogs in Iraq.

With themes from Boot Camp to Deployment, the OGB subscription boxes are designed to create memorable experiences by taking the recipient on an authentic military journey. USA-made contents include pet supplements tailored to the dog’s needs, military-inspired Treats Ready To Eat (TREs), fun military poop bags (for “doggie bombs”), and stylish, durable military gear for both owner and dog.

About Operation Good Boy

Loyalty is in all we do at Operation Good Boy. We want our customers – whether they are military enthusiasts, veterans, and/or pet owners – to feel like a part of ONE LOYAL PACK. OGB aims to serve a broad customer base by aligning to the lifestyles of the many Americans who have served our country and truly understand the meaning of risking it all to protect others. Working dogs embody the same sense of loyalty as service members and, in fact, are veterans themselves. However, K9s have many unserved needs such as medical care and rehabilitation, which is why OGB provides unrestricted funds to Military Working Dog Charities. Learn more about OGB at



NASC Media Spotlight

At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.

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