Connect with us

Press Releases

P.L.A.Y. Debuts Two Collections, Expands Another at Global Pet Expo




(PRESS RELEASE) P.L.A.Y. (Pet Lifestyle and You) is releasing the Puppy Love and Mutt Hatter plush toy collections at Global Pet Expo in Orlando, FL. The company is also expanding its Horizon Pillow Bed collection.

There is no need to wait until Valentine’s Day to shower your furry friend with adorable toys from P.L.A.Y.’s Puppy Love Toy Collection. Celebrate your unconditional love every day by stopping to sniff and squeak our Rover’s Roses toy, play tug-of-war for the best seat in the house with our Fur-ever Hearts rope toy and then toast all the fun times you have shared with our Barking Bubbly toy! Perfect for any occasion, spoil your pup with these sweet toys that are sure to impress, while signifying a bond that will last fur-ever.

You won’t have to put on your thinking cap to figure out that P.L.A.Y.’s Mutt Hatter Toy collection is the best thing to happen to your pet’s toy collection. Whether your pup wants to set sail on the high seas, saddle up to roam the wild west, follow the rainbow to a pot of treaties, chase that pirate’s life or prepare for an epic battle – we’ve got the perfect hat for that! Make the most of playtime watching your pup uncover the amusing crinkles and hidden squeakers inside these whimsical hat-themed toys! Make sure your camera is in reach as each toy features two built-in loops, so they can quickly turn into a fashionable accessory for a fun photo-op.

Both plush toy collections are eco-friendly and stuffed with P.L.A.Y.’s certified-safe PlanetFill filling made from 100 percent post-consumer recycled plastic bottles. For easy cleaning, they are 100 percent washer and dryer friendly. Toys are available in local boutiques, as well as individually or in a gift box set on

The Horizon Pillow Bed collection includes new shapes, including Pet Teepees and Chill Pads.

“Customers raved about the fabric hues we used in our Horizon Pillow Beds so much so that we decided to expand on this collection,” said Lisa Hismune, director of sales at P.L.A.Y. “Considering our Pet Teepees and Chill Pads have always been best-sellers, we knew these would be the perfect lines to utilize this print and give pet parents more options for their furry friends to curl up for naptime.”


Bring the serenity of nature indoors with P.L.A.Y.’s Horizon Pet Teepees to create a zen place for your pet to relax and unwind. Designed for easy set-up and ultimate comfort, these durable hideouts add a pop of color to any home, are constructed with natural pine wood poles and feature an ergonomic, washable foam inner cushion. Pet Teepees are available in one size for $79 each on and are soon on their way to local boutiques.

Give your pet a cool place to “chill out” and contemplate fetch with P.L.A.Y.’s new Horizon Chill Pads. Its lightweight, durable design makes it a popular choice for active pet parents that want to provide their pets with a soft place to rest their heads wherever the day takes them. Choose from five sizes starting at $29 for an extra-small up to $105 for an extra-large. Shop for your favorite hue on and in boutiques soon.



P.L.A.Y. Media Spotlight

At P.L.A.Y. — Pet Lifestyle & You — toy design is definitely a team effort! Watch PETS+ interviewer Chloe DiVita and P.L.A.Y.’s Director of Sales Lisa Hisamune as they talk about the toy design process, the fine-tuning that makes each toy so special and why every P.L.A.Y. collection is made with independent retailers top of mind.

Promoted Headlines

Most Popular