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Pet Valu Adopts Skout’s Honor Probiotic Grooming Line in US & Canada

It is the first major retail chain to adopt this new approach.




(PRESS RELEASE) IRVINE, CA – Skout’s Honor announced that Pet Valu now carries its award-winning Probiotic Grooming Line for pets.

Skout’s Honor’s patent-pending Probiotic Grooming line is disrupting the professional grooming and retail grooming categories, offering a comprehensive solution that prevents common skin problems before they start (itching, shedding, irritation and inflammation).

“Beyond the obvious ‘style’ aspect of pet grooming, the real day-to-day struggle is keeping animals comfortable and happy,” said Pete Stirling, president at Skout’s Honor. “Pet parents repeatedly find themselves treating the same problems and the poor animal [and pet parent] is locked into a cycle of treat-and-repeat. Topical probiotics break that cycle and allow the animal to be comfortable in their own skin, sometimes for the first time.”

When applied to the skin, probiotics offer soothing hydration, long-lasting odor control and relief from general shedding, itching and irritation – for a naturally healthier-looking skin and coat. Skout’s full grooming line includes: Probiotic Shampoo, Probiotic Conditioner, Probiotic Shampoo + Conditioner (2-in-1), Daily-use Probiotic Detangler and Daily-use Probiotic Deodorizer. Each item is available in three scents: Honeysuckle, Lavender or Unscented.

Pet Valu is a global leader in Pet Specialty Retail with nearly 1,000 locations in Canada and the US, making Probiotic Grooming products available to the general public for the first time.


“We’re thrilled to have a leader like Pet Valu as the first major retail chain to adopt this new approach to grooming – which restores natural beauty to the skin and coat, while also offering relief to animals with skin problems,” continued Stirling.



NASC Media Spotlight

At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.

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