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PetGuard Celebrates 40th Anniversary by Refreshing Its Packaging

The designs offer stronger brand presence and visuals than the previous look.




(PRESS RELEASE) Since 1979, PetGuard has been successfully developing and marketing superior quality, natural pet products, including food, treats and supplements. As the company that was one of the first to offer consumers limited-ingredient, all-natural and well-balanced diets made with real meat, no artificial preservatives and healthy grains, the brand is unveiling a fresh, new look to every item in its line. The company hopes the new designs will help enhance its sales appeal as it gears up to make a splash in the pet specialty market.

PetGuard’s new packaging is inviting, bright and has a modern-day nostalgic feel. The designs offer stronger brand presence and visuals than the previous look, with a clean, contemporary style intended to appeal to millennials, GenXers and baby boomers alike. Featuring real pets to help closely relate to the former packaging, pet parents will appreciate that PetGuard now has a cohesive look across all of their products. Even the logo has been updated, evoking a feel of heritage and emblazoned with a new mission statement that clearly reflects the brand’s guiding principles — “Your Pet Deserves the Best.”

“This brand identity revitalization is actually bringing PetGuard closer to its original roots. Now we can be equally proud of both our trusted formulas and the product presentation,” says Bill Shaner, managing partner and CEO of PetGuard. “We look forward to introducing the new packaging to pet specialty at SuperZoo. I think retailers and customers alike will appreciate the new color bands on our formulas that make it easy to both stock the shelves and to find the desired items. The new labels and packaging are clean, crisp, and will bring great shelf presence, along with a positive customer shopping experience.”



NASC Media Spotlight

At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.

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