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PetGuard Expands into Canada

Natural pet food brand announces new partnerships and welcomes Eastern Canada territory sales manager.

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(PRESS RELEASE) PetGuard, a company focused on providing exceptional natural pet products since 1979, has announced that its products will be available in Canada now that it has teamed up with two distributors.

Trueman Distribution Ltd. will be responsible for bringing the company’s products to Western Canada. For over 20 years, TDL has distributed pet foods, litters, seed products, treats and supplies to the pet specialty market.

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Can-Pet will be PetGuard’s distribution partner in Eastern Canada. The firm serves independent pet stores throughout Ontario, Quebec and the Maritime provinces. For 40 years, Can-Pet has developed long-term relationships with both its customers and vendors as business partners working together toward a shared success. According to PetGuard management, these new partnerships mean that retailers will find it easier than ever to offer customers this line of super premium, grain-inclusive foods.

In related news, the company recently hired Bianca Tabone as Eastern Canada territory sales manager. In addition to collaborating with Can-Pet sales and service associates, Tabone will be responsible for conducting training sessions, building rewarding customer relationships and introducing thousands of Canadian pet owners to the PetGuard brand. Prior to joining PetGuard, Tabone was territory sales manager for Ontario and Montreal at Bold Canine. She also previously served as sales associate at Pet Valu Richmond Hill.

“These past few months have been very exciting for PetGuard, as we recently debuted our refreshed packaging,” comments Tim Siedlaczek, director of sales at PetGuard. “It seems that the timing couldn’t be better for us to join forces with TDL and Can-Pet, and to welcome Bianca to our team. We look forward to further expanding our footprint and making a splash in the Canadian market.”

PetGuard was one of the first companies to offer consumers limited-ingredient, all-natural and well-balanced diets made with real meat, no artificial preservatives and healthy grains. While the brand has a fresh, new look to every item in its line, the quality of their tried-and-true formulas remains the same. Local retailers interested in stocking and selling PetGuard are invited to contact their Can-Pet sales representative.

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Sustaining E-Commerce Growth is Critical to Future of U.S. Pet Market, Reports Packaged Facts

Shoppers are buying pet products online more than they used to.

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(PRESS RELEASE) ROCKVILLE, MD — For the past few years, the Internet has been disproportionately responsible for helping to keep U.S. pet industry on a healthy growth track. Packaged Facts in the recent report U.S. Pet Market Focus: The Amazon Pet Food and Supplies Shopper, 2nd Edition estimates online sales (defined as any sales that originate online) of pet products at $11.4 billion in 2019, or 21% of the market, ramping up from $9.5 billion in 2018 and $3.2 billion in 2015. Packaged Facts projects the Internet share of the pet products market will reach 26% in 2023.

“E-commerce success with pet products, primarily from Chewy and Amazon, has permanently made the pet products market omnichannel. This transformation has been sealed by current online strategies of brick-and-mortar based retailers such as PetSmart and Walmart and of specialty brands and products,” says Packaged Facts Research Director David Sprinkle.

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Packaged Facts estimates that among pet-owning households buying pet products online, average annual spending over the Internet on these products will be approximately $744 in 2019—nearly equating to the $771 in average annual spending on pet products among U.S. pet-owning households overall.

Beyond the convenience and appeal of the Internet’s “endless aisle,” more pet owners are choosing to purchase products online because they believe the Internet can be used to save money, especially with price comparisons. Almost half (49%) of Internet shoppers for pet products strongly agree that they are looking out for lower prices, special offers, and sales, compared with 44% of pet superstore shoppers. Further, online shopping is also a way to spend money, even if ensuring good value in the process: 36% of Internet shoppers for pet products strongly agree that they are spending more on pet products than they used to, compared with 30% of pet superstore shoppers.

Not only are Internet shoppers spending more on pet products, but a high percentage strongly agree that they are buying pet products online more than they used to—43% among those buying through pet specialty websites such as Chewy.com, and 41% among those buying pet products through general websites such as Walmart.com.

“The data strongly indicates that the rising Internet share of the pet products market is not due for a leveling off in the near future,” says Sprinkle.

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PetGuard Partners with Central Pet, Adds Northeast Territory Sales Manager

Its line of pet foods will be distributed to independent pet specialty retailers by Central Pet Distribution.

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(PRESS RELEASE) PetGuard recently announced that its line of pet foods will be distributed to independent pet specialty retailers by Central Pet Distribution.

Central Pet Distribution, a subsidiary of Central Garden & Pet, is one of the largest wholesale distributors of pet products with facilities spanning the U.S.

“At PetGuard, we are constantly looking to create a sustainable long-term partnership that would help take our brand to the next level and make our products more widely available to consumers throughout the United States,” commented Tim Siedlaczek, director of sales at PetGuard. “PetGuard provides world-class nutrition for pets, and Central Pet offers world-class distribution services to match. We’re very excited for what’s in store.”

Siedlaczek also announced that Jim Gallagher has joined the growing PetGuard sales team as Northeast Territory sales manager. Gallagher is no stranger to the pet nutrition business, having most recently served as East Coast regional sales manager for the Isle of Dogs. Prior to that, he held sales management positions for Rawz Natural Pet Food and Ziwi Peak.

According to Siedlaczek, “Jim brings with him a wealth of knowledge and experience, and I’m confident that he will add a lot of value to our team.” Pet retailers interested in stocking and selling PetGuard are invited to contact their Central Pet Distribution sales representative.

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Pets & Money Summit Announces Finalists for Best in Show Spotlight

The summit takes place Dec. 11.

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(PRESS RELEASE) The Pets & Money Summit aims to connect pet care brands with industry executives, strategic buyers, financial buyers and retailers. The event will showcase the latest innovation disrupting the industry and explore key trends and consumer priorities, identifying actionable strategies to grow your business or secure your next acquisition target.

The summit takes place Dec. 11 in Austin, TX, and will feature more than 200 leaders from pet brands, supporting companies, strategic and financial buyers.

The Best in Show Spotlight gives 12 emerging brands the opportunity to present their products or services on the main stage in a quick-fire round of presentations.

The 12 Showcase Finalists are:

  • Anna Skaya (Base Paw)
  • Tara Zedayko (Digg Labs)
  • Zel Crampton (Diggs)
  • Shaina Denny (DogDrop)
  • Wendy Shankin-Cohen (Dr Harvey)
  • Anja Skodda (Happy Again Pet)
  • Josh Awad (Honest Paws)
  • Noora Keskievari (OneMind Dogs)
  • Woody Mawhinney (Pawlicy Advisor)
  • Meggie Williams (Skipper)
  • Leon Kruger (VetPlusMore)
  • Lisa Baronoff (Walkee Paws)

There will be over a dozen speakers to hear from, including Kellyn Grantham of Target, who will discuss strategy and what Target is looking for from a prospective partner in the pet space.

There’s still time to register. Learn more here: https://go.kisacoresearch.com/l/678123/2019-10-29/skc4

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