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PETS+ Readers Share Hot-Selling Products and Services for October

Treats for the good and fuzzy, vinyl stickers and more made it to October’s hottest.

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The American-made Eco Fleece by Goldpaw Series uses T-shirt scraps from a North Carolina mill that would otherwise end up in the landfill to make a unique sweater-knit fabric. $39-$45. goldpawseries.com

Goldpaw Series fleece as the weather gets cooler. It’s a great value, suitable for dogs of all sizes including our Pit Bull customers. Washes up easy and wearable indoors and outdoors — even under a jacket. Matt Brazelton, Four Muddy Paws, St. Louis, MO

Products

  • We sold a lot of VeRUS pet food. We tout it as our store brand and love to sell it because it is local to us, never been through a recall, and the company really backs the small-business owner. Diane Marcin, Benny’s Pet Depot, Mechanicsburg, PA
  • Frozen food was good. I like to sell it because those people who buy it are more serious about their pets. Danny Bik, Wet Pets SRQ, Sarasota, FL
  • I found a used bakery case to move my decorated cookies and cakes into for display. Wow! If I had known how much that category would start selling because of the case, I would have done it so much sooner. My decorated treats sales have more than quadrupled. Danielle Wilson, Bath & Biscuits, Granville, OH
  • S&C Wild Weenies were huge because we participated in their display contest. Dani Edgerton, Paws on Main, Columbiana, OH
  • Orijen original in the 25-pound bag was our top-selling food for the month. We also had successful promotions for Seresto collars and bulk pig ears. Keefer Dickerson, Nashville Pet Products, Nashville, TN
  • Bully sticks by the Natural Pet Company. Angela Pantalone, Wag Central, Stratford, CT
  • Our best selling products continue to be the CBD products. We sell CannaPet treats, Lazarus Naturals Oils, Scouts Blessings treats and Super Snouts Oils. They all sell well and are our top sellers. We love it when we can educate a customer on how it can help their pet, then they come back to tell us how much it helped and, they buy more. Terri Ellen, Nature’s Pet Market, Salem, OR
  • We sold a ton of die-cut vinyl stickers from Turtle’s Soup. They are adorable, fun and cheeky, and great quality. We have them in acrylic business card holders near our busiest register, and people love to rifle through them and grab one or two for themselves or as a gift. We keystone them at $2.99, and they just fly! Shane Somerville, Paddywack, Mill Creek, WA
  • The new goDog (Worldwise) sugar skull toys were our most popular dog toys. They are relatively durable and have such fun colors/patterns to them. Kara Holland, Pittsboro Pet Supply, Pittsboro, NC
  • Pet costumes seemed to be a big interest in my salon in October. I purchased a POP display from Rubie’s Pet Shop at a very reasonable price. It was fun watching customers putting on the hats and having a chuckle. Since I got great interest in it, I brought in the Christmas collection to see how it goes. Rachel Malmfeldt, Pampered Pups Grooming, Joliet, IL
  • Nutrisource Dog food. It’s a great seller as it’s a good food for a reasonable price. They have several flavors and choices and with the added probiotics and chondroitin/glucosamine it makes it an easy choice for customers, especially those coming off grocery store type brands. Nicole Olesen, Woofs & Wags, Sioux Falls, SD
  • After food, our best selling product(s) were hand-washed USA-made bully sticks. Chasing Our Tails has an incredible variety of odorless bully sticks that both our customers love, and their dogs do too! Options range from 6-inch standard to 12-inch XL and retail from $5.75 to $15.50. Johnna Devereaux, Fetch RI, Richmond, RI
  • Trapeze toy, both sizes by Super Bird. Paul Lewis, Bird Unlimited, Webster, NY
  • Dave’s Gobblelicious cat food in 5.5-ounce cans. Cases and cases and cases and cases. We did a Black Friday special for buy three cases, get one free. Eric Mack, Purrrfet Bark, Columbus, NC
  • Bravo Homestyle has really made an impact in the store. Clients with fuzzy dogs really benefit from this easy, natural homemade food. Debbie Brookham, Furry Friends Inc., Colorado Springs, CO
  • Our hottest seller has been Smallbatch freeze-dried foods. A top quality freeze-dried raw product that continues to sell itself! Duane Poland, Bones-n-Scones or Palm Springs, Palm Springs, CA
  • Our sales of Specialty Pet Products pet odor removing candles always go up in the fall and stay high through the holidays. I think the fall scents like Pumpkin Spice, Fallin’ Leaves, etc. are really popular and folks like to stock up for the long spring and summer months without them. They are usually $10.99 and occasionally we will sell them as buy one, get one 50 percent off, but we hardly ever do that during the fall. We have a hard enough time keeping them in stock as it is! Kris Minkle, The Whole Pet, Fort Smith, AR
  • Hot seller for October was Grandma Lucy’s biscuits. We opened a bag and let our human customers try them. Once they realize how great they taste, they flew off the shelf. James Henline, Asheville Pet Supply, Asheville, NC

Services

  • The self-serve dog wash just went wild with new customers, thanks to a concentrated television promotion schedule! Pattie Boden, Animal Connection, Charlottesville, VA
  • Our Seasonal Spa Package for our grooming clients always leads in add-on sales each month in my salon. We offer a special scent-of-the-month shampoo and cologne, toothbrushing, and they get a small bag of cookies from our cookie bar. Our total cost for the package is $1.79 and we charge $8. We normally sell between 175 and 225 packages monthly. An added bonus is once our clients have tried the treats we feature each month, I am finding they are coming in between grooming appointments to buy more treats for their pets. Teresa Hogge, Belly Rubs N Suds, Ashburn, VA
  • Our best-selling (non-grooming) service was our DIY dog wash. A big-box pet supply store 3 miles from us closed, and customers have migrated here. We help them get their dogs into the tubs, help them select the correct grooming tools and shampoos, and check on them mid-bath to see how they’re doing (friendly customer assistance the big-box store didn’t offer). We give them a new customer kit (poop bag that contains a welcome letter, food comparison chart, price list and Just Fur Pets pen) and talk to them about their dog(s) during baths and at checkout. Marcia E. Cram, Just Fur Pets, Springfield, VA

Since launching in 2017, PETS+ has won 11 major international journalism awards for its publication and website. Contact PETS+'s editors at editor@petsplusmag.com.

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Hot Sellers

PETS+ Readers Share Hot-Selling Products and Services for January

Facebook live was a great help to one of our retailers.

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Zignature dog food. Frequent buyer programs. Extensive social media campaigns. — John Kasabucki, Woodbury Pet Commons, Woodbury, CT

Products

  • Benebones and Earth Animal No Hide Chews. We can’t keep either on the shelves! — Melissa Flatley, Animal House Grooming & Pet Supplies, Abescon, NJ
  • Safe Paw Ice Melter. We are one of very few places that sell the 35-pound bucket in addition to the smaller jug. We really believe in the non-toxic aspect as opposed to what others call safer-for-pets ice melt. We also stress the fact that Safe Paw does not deteriorate wood and concrete. We promote it in our newsletter as well as social media. At other stores, this product goes in and out of stock. We work hard to keep it in stock so our customers can be sure that they will be able to find it at our store. — Todd Ruppenthal, Happy Husky Bakery, Evanston, IL
  • Our best seller in January was the full line of Fromm’s new Crunchy Os. Anything from Fromm sells well for us, but the fun names, bright packaging and promotional coupons make them especially attractive. — Jack Carey, Amoskeag Pet Supply, Manchester, NH
  • We sold out of our Natural Dog Company paw soother rollers, which glide onto cracked and dry paws like a deodorant stick. We also have been educating clients about how soothing Nagayu C02 bath tablets are on dry and flaky winter skin and coats, and selling it as an upgrade on baths for $10-$20 extra. — Adrienne Preuss, Animal Loving Care, Brooklyn, NY
  • Ratherbee Blue Rat cat toys and Greenies did well in January. — Keefer Dickerson, Nashville Pet Products, Nashville, TN
  • A new canned cat food topped the list for January: Weruva Cats in the Kitchen Goldie Lox. — Eric Mack, Purrrfect Bark Market, Columbus, NC
  • Nutrisource. Customers like that it feeds out better than any other mid-grade food and has shown better results. My moderate-income customers buy it and rotate proteins. — Jennifer Flanagan, Nature’s Pet Market Sherwood, Sherwood, OR
  • CBD oil and supplements. We have Pet Releaf, Super Snouts and Colorado Hemp Honey. — Jodi Etienne, Razzle Dazzle Doggie Bowtique, Kankakee, IL
  • Boots! And all things ice related. We sold out of ice melt, Musher’s Secret, PawZ Wax and rubber boots, Hott Doggers boots by Muttluks, Alcott boots, Ethical Pet boots and sweaters, Hugglehounds coats and any other warm winter gear we had laying around. It was a cold one up in the Mitten. — Jess Smith, Chow Hound Pet Supplies – Standale, Walker, MI
  • The cold weather in January boosted our sales of the Kurgo Loft jackets. I did a Facebook Live and featured my Pug wearing one of the jackets. We sold out the next day. The jacket is popular because it is lightweight, reversible and water resistant and comes in some great colors! — Wendy Megyese, Muttigans, Emerald Isle, NC
  • Vital Essentials treats and their raw bar. Sometimes we do a BOGO sale on the raw bar. — Sandy House, The Store at Paws, Hamden, CT
  • Elevate dog food, sold to brick-and-mortar stores only! — Greg Gorski, Cody Pet Depot, Cody, WY

Services

  • Self-wash. We did about 340 baths. We run a “Downtown Tuesday Special at 50%.” We also ran a promo in December that gave customers $10 for every $50 spent, but they had to return in January. — Jennifer Larsen, Firehouse Pet Shop, Wenatchee, WA
  • Our top-selling service in January was our Ditch the Itch Package. We discuss skin, coat and comfort when checking in clients and how the dry, cold air of winter affects our pets’ skin just as it does ours. The package includes an oat protein shampoo and deep moisturizing conditioner. We also take the opportunity to discuss nutritional support for the skin and the benefits of adding omega fatty acids to their pets’ routine. — Teresa Hogge, Belly Rubs N Suds, Ashburn, VA
  • Fifty percent of sales was for 20-minute dog walks. Our customers appreciate the value of having a midday potty break for their pets, and we appreciate the brevity so we can visit more customers during the 10 a.m. to 2 p.m. timeframe. — Sherri Schott, Rishlyn Rovers Pet Services, Perry Hall, MD
  • Our best service in January would be our W.O.D.S. Program (Work Out Doggie Style). Who would expect something like this is a MALL?! WODS is an innovated exercise program for dogs and their humans, developed and designed by Cool Dog Gear. Think about it: Who could ask for a better gym partner than your dog? WODS is a one-on-one, by-appointment, 45-minute workout session. We guide the human/dog team through a series of obstacle and exercises that mentally and physically challenge both the human and their dog. I sometimes refer to it as preschool for agility with a twist. There are no rules. We work within the ability levels of both the human and dog. They both go home tired! We offer classes every day at both of our stores — and we still have a waiting list! — Sue Hepner, Cool Dog Gear, Roslyn, PA

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. pet business serving the public, you’re invited to join the PETS+ Brain Squad. Take one five-minute quiz a month, and you’ll get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the pet industry. Sign up here.

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Hot Sellers

PETS+ Readers Share Hot-Selling Products and Services for December 2018

More treats and toys went out during the holiday season.

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Our best-selling treat is Papa Psuka by Koda Pet. Dogs love it, and it’s made in California. Sampling out in the shop always helps! — Heather Campbell, Bow Wow & Woofs, Blaine, WA

Products

  • Health Extension products drive sales in my store.— Brett Foreman, euPAWria Holistic Pet Center, Owego, NY
  • The Natural Dog Company antlers and beef chews. Both are a great long lasting chew with an amazing price point!— Annabell Bivens, The Dog Store by Your Dog’s Best Friends, Alexandria, VA
  • Dehydrated Chicken Chips that come in 4-ounce bags made locally by Dog Gone Dog Treats … it sells itself!— Kimberly Barnes, New England Dog Biscuit, Salem, MA
  • Cages, all types, sizes and manufacturers as they were on sale, 10 percent off, going into the holidays.— Paul Lewis, Birds Unlimited, Webster, NY
  • Ebby’s Pet Bakery cookies. These make great stocking stuffers.— Jess Smith, Chow Hound Pet Supplies-Standale, Walker, MI
  • King Kanine CBD oil was our No. 1 seller. I love to sell it because of the impact it has on the pets and in a short amount of time. It is so gratifying.— Bonnie Bitondo, Maxwell & Molly’s Closet, Newton, NJ
  • All of our raw foods are selling like crazy. Also, Kennelmaster Chicken Chips are crack for dogs.— Audree Berg, Auggie’s Doggies Pet Supplies, Fort Lauderdale, FL
  • Our best-selling products outside of baked goods are: Cats: Nekochan cat teasers on a stick. Dogs: PetEdge naughty/nice braided rope dumbbell toy.— Todd Ruppenthal, Happy Husky Bakery, Evanston, IL
  • Aquarium fish were our best-seller in December. In fact, it was the only area in our store that saw growth from last year. We had a couple of sales for our “countdown to Christmas” that we advertised on Facebook.— Nicole Olesen, Woof & Waves, Sioux Falls, SD
  • CBD oils and new giant bully sticks from BarknBig. Great products, U.S.-sourced and -made. Great price points.— Greg Gorski, Cody Pet Depot, Cody, WY
  • Oxbow Small Animal Hays. Our customers love the frequent-buyer program Oxbow offers, and their animals love it even more! Our sales are growing each week, and we don’t foresee them stopping!— Kara Holland, Pittsboro Pet Supply, Pittsboro, NC
  • Sold more toys this year. We got our seasonal toys from Patchwork Pet, and our clients loved them.— Carlos Carrizo, Alta Pet Center, Upland, CA
  • Bulk chews: cow ears by Best Buy Bones. A bulk display is always by checkout. Promotions for “Buy 3 Get 4th FREE” always are great.— Michelle Nelson, The Pet Authority, Albert Lea, MN
  • Lots of Mammoth TireBiters. My customers want indestructible toys. As none exist, we offer these for our cost-conscious aggressive chewers.— Marcia Cram, Just Fur Pets, Springfield, VA
  • I went a little crazy when it came to buying Christmas toys. I was afraid we were going to have a lot left, so we put them on 50 percent off about two weeks before the holiday. They flew out the door, and we still did pretty good profit-wise. Our best-selling Christmas toys were from Zippy Paws.— Diane Marcin, Benny’s Pet Depot, Mechanicsburg, PA
  • Our Vital Essentials Raw Bar is doing very well. We did a BOGO sale on the raw bar which was well received. People who feed raw food really gravitate to the raw bar and so we have it next to our raw food area.— Sandy House, The Store at Paws, Hamden, CT
  • Our hottest product was this crazy dog toy from Fab Dog, a big pizza “flyer” kind of toy that looked photographically like a real pizza and even came in a pizza box. We showed them stacked up with one box half open so you could see it. One customer saw them on our counter and apologized for interrupting our lunch LOL! If I had a hundred of these toys it wouldn’t have been enough.— Pattie Boden, Animal Connection, Charlottesville, VA

Services

  • Our Holiday Upgrade sold very well our grooming department. $10 add-on of seasonal shampoo, conditioner, colgone, accessory and picture.— Danielle Wilson, Bath & Biscuits, Granville, OH
  • Our self-service dog wash was one of our best-selling services. The holidays are really what kept it so busy, because no one wants a stinky dog when the relatives are around! Also, we don’t typically sell online, but I wanted to participate in Cyber Monday, so I set up an online sale for our dog wash gift certificates for that day, which turned out to be pretty successful for us, while letting us use the excitement of Cyber Monday to gain some business at the shop.— Jennifer Silverberg, Fetch Pet Supplies, Springfield, MO
  • We offered unlimited add-ons to all who purchased a grooming package. The clients loved that they could try services they never had tried. We are already seeing some of those clients coming back and buying at full price the services they tried. Some of the add-ons were teeth brushing, anal gland expression, blueberry facial and Dremel nail grinding.— Kristina Robertson, Barkley Square Pets, Falls Church, VA
  • For our grooming salon we had a lot of customers concerned with dry and flaky skin. We recommended bath service with oatmeal or coconut shampoo and encouraged them to purchase a leave-in conditioner or salmon oil to add in food.— Rachel Malmfeldt, Pampered Pups Grooming, Joliet, IL

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. pet business serving the public, you’re invited to join the PETS+ Brain Squad. Take one five-minute quiz a month, and you’ll get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the pet industry. Sign up here.

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Hot Sellers

PETS+ Readers Share Hot-Selling Products and Services for November

Find out what’s been selling well.

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Our puzzle toys were big sellers as the temps dropped outside and mental exercise toys became a main source of exercise. We love Trixie puzzles; prices range from $15 to $30. —Johnna Devereaux, Fetch, RI, Richmond, RI

  • Nulo treats. We offered them at “Buy 1 Get 1” — $1.99 to $12.99. —Debbie Fazica, Pet X Supply & Tack, Howell, MI
  • Charming Pet Products’ Holiday Bottle Bros Dog Toys. The irresistible squeaker and bottle crackle satisfy all dogs and drive humans crazy! It’s high quality, and people just love the fun characters. —Kara Holland, Pittsboro Pet Supply, Pittsboro, NC
  • Freeze-dried has picked up a lot in the past few months. Specifically, Primal, Northwest Naturals and Smallbatch. Freeze-dried is great for using as toppers or for raw feeders on the go. —Sherry Redwine, Odyssey Pets, Dallas, TX
  • Colorado Hemp Honey. We can’t keep the sticks in stock! —Nancy Guinn, Dog Krazy, Fredericksburg, VA
  • Answers goat’s milk and Super Snouts CBD products. No promotions needed, really. —Diana Farrar, Fifi & Fido’s Pet Boutique, San Antonio, TX
  • We did a buy-more-save-more sale on all bulk chews, cat food pouches and Thanksgiving grab-and-go bundles. —Michelle Pelletier, Bentley’s Pet Stuff, Grafton, WI
  • Gooby fleece sweaters are our No. 1 now. Ordered $1,500 (wholesale) in three weeks to restock. Everyone loves them, from small teacup dogs to 130-pound Great Danes. We did one promotion for two days on it, but otherwise, we sell them all day long at $14.95-$24.95. —Eric Mack, Purrfect Bark, Columbus, NC
  • Vital Essentials. We sold items from the raw bar as BOGO. —Sandy House, The Store at Paws, Hamden, CT
  • My best-selling products were Pet Releaf’s CBD oil and Edibites. It absolutely helps customers’ pets with health issues and also helps them have an overall sense of well-being. I have many repeat customers who are extremely happy with the results. —Jan A. Hopper, Living Pawsitively, Lafayette, NJ
  • Fromm’s new treats, Crunchy O’s, surprised us. Had to place a reorder order in just a couple of weeks. Three flavors that look like Cheerios and 2 calories each at less than $6. —Nancy Okun, Cats n Dogs, Port Charlotte, FL
  • Chews — bullies and tendons — from The Natural Dog Company have been doing really well all year. The bullies are thick and odor-free, and the tendons are also good sized, and both offer a lot of bang for the buck! —Shane Somerville, Paddywack, Mill Creek, WA
  • Our No. 1 product is Benebones — all of them! A big selling point for us is that the owner of Benebones comes from an area that is not too far from our stores. Customers love that — also, the fact that they are made in the USA. My customers call it their doggie crack! —Sue Hepner, Cool Dog Gear, Roslyn, PA
  • Our biggest selling item was the Jones Beef Woofers. We sell them for 99 cents each, and people buy them by the case (at a 10 percent discount). We used to give these out to sample a couple years ago, and the owners loved it. They usually ended up buying half a dozen right on the spot! —Diane Marcin, Benny’s Pet Depot, Mechanicsburg, PA
  • A new brand of bully sticks, Bark n Big. Giant, clean sticks locally sourced from Colorado, with a great price point. —Greg Gorski, Cody Pet Depot, Cody, WY
  • Our best-selling product was the Kurgo Reversible Loft Jacket for Dogs. We have had some very rainy and cold (for our region) weather. These lightweight jackets are water resistant and easy to put on. They come in several vibrant colors and are easy to display. I did a Facebook Live and used my pug as a model wearing one of the jackets. The next day, we sold more than we had all last season. —Wendy Megyese, Muttigans, Emerald Isle, NC

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. pet business serving the public, you’re invited to join the PETS+ Brain Squad. Take one five-minute quiz a month, and get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the pet industry. Sign up here.

Continue Reading

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