Connect with us

Behind the Pages

Podcast: Learn More About Fi, the Ultimate in GPS Dog Collars

In addition to its many functions, its battery goes up to three months without a charge.




Subscribe to this podcast on Apple Podcasts | Spotify | Google Podcasts

ON THE NEXT Behind the Pages podcast, host Keith Miller finds out the back story of Fi, a tech startup that developed “the Apple Watch” of GPS dog collars. Keith’s guest is Fi founder and CEO Jonathan Bensamoun, who developed the collar and app with his dog, Thor, in mind.

This collar is amazingly cool, with GPS tracking capability, activity tracking, light for night walking, a waterproof case, interchangeable nylon straps in two colors and an Apple or Android app that controls and monitors the whole thing wherever anywhere a cell signal is present. And — get this — its battery goes up to 3 months without a charge. (For now, the collar is sold only through the company’s website,, and the company is exploring distribution through other means.)

Keith and Jonathan discuss the collar but then go into the challenges of starting a company and bringing a product to market. Don’t miss this episode if you’re into tracking your dog’s fitness routine or whereabouts — or if you’ve got an idea for a product you dream of launching.

Behind the Pages is created by Keith Miller of Bubbly Paws, located in the Minneapolis, MN, area. New episodes will be released on the first Friday of every month. Subscribe to Behind the Pages on Apple Podcasts, Spotify or Google Podcasts. Or check our podcast page. for past episodes.




P.L.A.Y. Media Spotlight

At P.L.A.Y. — Pet Lifestyle & You — toy design is definitely a team effort! Watch PETS+ interviewer Chloe DiVita and P.L.A.Y.’s Director of Sales Lisa Hisamune as they talk about the toy design process, the fine-tuning that makes each toy so special and why every P.L.A.Y. collection is made with independent retailers top of mind.

Promoted Headlines






Get the most important news
and business ideas from PETS+.


Most Popular