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Raw Pet Food Producer Plans Manufacturing Expansion

The project will result in a 70% increase in the output of frozen and freeze-dried products.

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GREEN BAY, WI — Carnivore Meat Co. has announced plans for a manufacturing expansion — its second in two years.

The raw pet food producer said it is “revamping production lines and making significant investments in new meat processing equipment including individual quick freeze (IQF) tunnels, blenders and conveying systems that will increase overall speed and capacity.”

No dollar figure for the investment was released.

The expansion will result in a 70% increase in the output of Carnivore Meat’s frozen and freeze-dried products. This comes on the heels of the multi-million-dollar expansion of the company’s freeze-drying facility in 2018.

“With the increasing demand for our products, which is expected to continue trending upward, our ability to more efficiently manufacture all of our products is paramount,” said Brian Lakari, vice president of operations. “With these changes, we will be prepared and well positioned to meet the rapidly growing demand.”

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Vital Essentials and Vital Cat, are the company’s two leading brands.

“It’s impossible to improve meat quality, we can only maintain it,” said Jason Goddard, director of quality. “The new equipment and line improvements give us even greater control in maintaining the quality and preserving the nutritional value of the food and treats we manufacture.”

Melissa Olson, vice president of sales and marketing, said, “These improvements, coupled with our sustainability initiatives, positions us to answer the demands of our newest generation of pet parents. Millennials are looking not only for high quality food for their pets, but premium products that will enhance the quality of their pets’ lives and their own family life. We sincerely believe Vital Essentials is that brand.”

Since launching in 2017, PETS+ has won 16 major international journalism awards for its publication and website. Contact PETS+'s editors at editor@petsplusmag.com.

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Dogs May Be More Perceptive Than We Ever Realized, Study Finds

Even untrained strays can read human gestures.

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Dogs seem to be able to interpret human gestures even when they’ve had no training, a new study has found.

As any dog owner knows, pet canines understand commands and gestures with ease. A group of researchers set out to determine whether these capabilities are innate or require training, according to a report from Frontiers Science News.

The researchers looked specifically at pointing, with Dr. Anindita Bhadra of the Indian Institute of Science Education and Research Kolkata, India, and colleagues studing stray dogs in several Indian cities.

“The researchers approached solitary stray dogs and placed two covered bowls on the ground near them,” Frontieers Science News reports. “A researcher then pointed to one of the two bowls, either momentarily or repeatedly, and recorded whether the dog approached the indicated bowl.”

About 80 percent of participating dogs successfully followed pointing gestures.

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“We thought it was quite amazing that the dogs could follow a gesture as abstract as momentary pointing,” Bhadra was quoted saying. “This means that they closely observe the human, whom they are meeting for the first time, and they use their understanding of humans to make a decision. This shows their intelligence and adaptability.”

The research was published in Frontiers in Psychology.

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State Considers Banning ‘No Pets’ Rental Listings

Some landlords are not happy about the proposed legislation.

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New Hampshire legislators are considering a ban on “no pets” notices in property listings.

Proposed legislation would forbid landlords and home sellers from barring pet owners, the Concord Monitor reports.

They could make rules related to pet deposits, noise control, sanitation and safety, according to the newspaper. But they could set make rules based on size, breed or appearance.

The legislation was proposed by state Rep. Ellen Read, a Democrat from Newmarket. It has drawn opposition from some landords who say it could lead to unsanitary conditions as well as allergy problems for some residents.

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But Julia Seeley, New Hampshire state director for the Humane Society, said her organization supports the bill.

We just strongly believe that a family should not be torn apart simply over housing,” she said.

Read more at the Concord Monitor

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Spotify Rolls Out Music Playlists for Pets

Pets seem to favor classical music and soft rock.

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Digital music service Spotify had a hunch that people were playing tunes for their pets.

A study by the company found that 71% of pet owners did exactly that. The survey included 5,000 music-streaming pet owners from the U.S., the UK, Australia, Spain and Italy.

The company explains:

That being said, we created a unique experience to help you craft the pawfect algorithmically generated playlist for you and your pet to enjoy together. Head to spotify.com/pets for a playlist you can share with your dog, cat, iguana, hamster, or bird.

See the graphic below for more details from the survey.

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