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8 Habitats and Accessories for Small Animals

Exciting homes for the little furballs.

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SMALL ANIMAL OWNERS want some excitement in the aisle, so give them style options to browse. Stock high-end cages that blend into the home décor, plus cages that play with colorful designs, design-forward architecture and lighting effects. Set up a display model and fill it with related accessories like colorful habitat fillers and hides within the larger space, and point out hidden surprises like extra deep debris trays.

Care Fresh Small Pet Bedding
Healthy Pet

KEY FEATURES: Made from scratch, this ultra-absorbent fluff provides the softest, driest, most comfortable home for small pets.

SALES TIP: Add a cheerful pop of color to any small pet’s home with Tutti Frutti or Blue Paradise options.

healthy-pet.com, (800) 242-2287

$16.99

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Guinea Habitat Plus
MidWest Homes for Pets

KEY FEATURES: In just 15 pounds, this guinea pig cage offers 8 square feet of play space, plus more than a foot of ceiling space.

SALES TIP: Using special lock-in-place ramps, doors and divider panels, customers can customize the space for their pets’ needs.

midwesthomes4pets.com, (800) 428-8560

$61.99

3-Level Hamster Cage
Iris USA

KEY FEATURES: Hamsters get three levels of space in this compact housing unit that features a see-through front and wire sides to keep air flowing.

SALES TIP: ¡Claro! Pet parents will appreciate transparency of this colorful habitat.

irisusainc.com, (800) 320-4747

$54.99

Park Ave Indoor Hutch for Rabbit and Small Animals
New Age Pet

KEY FEATURES: Made with an eco-friendly and durable composite material, this habitat is nontoxic, nonabsorbent and easy to clean.

SALES TIP: A chic look in a snap — this requires no maintenance and can be assembled in minutes.

newagepet.com, (510) 887-5976

$299.99

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Grass Feeder Hut
Prevue Pet Products

KEY FEATURES: A grass and treat holder with ventilated slots and a wide corner entry opening that accommodates most small animals, from rabbits to rats.

SALES TIP: The unvarnished look gives a shabby chic look to this furniture that encourages playing, hiding, snoozing and nibbling.

prevuepet.com, (312) 243-3624

$29.99

CritterTrail LED Color Changing Habitat
Kaytee

KEY FEATURES: The eye-popping habitat includes a color-changing LED and five color settings: nocturnal red, pink, green, purple and yellow.

SALES TIP: Super fun and super safe, this cage features narrow wire spacing and side lock latches, with secure openings on top and in the front.

kaytee.com, (800) 529-8331

$59.95

Tabby Cat Hamster Hideout
Ware Pet Products

KEY FEATURES: The Tabby Cat Hamster Hideout from is a little nook of a getaway for small animals, easy to wipe down and keep clean.

SALES TIP: A versatile piece, you can keep it inside a cage as a play place, or use it for outside the cage activities.

warepet.com, (602) 257-8803

$8.99

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Living World Deluxe Habitat
Hagen

KEY FEATURES: Elegantly styled with an arcing red wire top, this hybrid cage has an upper wire frame and a plastic bottom base, with interior hiding spots for rabbits, guinea pigs and chinchillas.

SALES TIP: Get that quality time in: This habitat features a balcony where pets and people can play around.

hagen.com, (800) 554-2436

$99.99

Michelle Lange writes about hamster food, bath scrubbers and bird toys — all the new pet products coming to market.

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FEATURED VIDEO

JIM ACKERMAN

How to Make Your Advertising More Effective Over Time

Pet-business owners use lots of different methods for marketing and advertising, from direct mail to social media. But they often miss a crucial step, says marketing specialist Jim Ackerman. Very few businesses properly test and track their efforts. Jim explains that carefully monitoring your ads, and adjusting them accordingly, can dramatically improve your results.

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Fresh from Global: 6 More Latest Releases

PB and CBD!

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PB & CBD

Easy Squeezy and Smooth & Dreamy from ROWLEY’S GOOD STUFF combine CBD and peanut butter in two formulas. Pet parents can give Easy Squeezy during the day, with its 750mg of active, medical-grade CBD and natural honey working to relieve discomfort, pain or anxiety. Smooth & Dreamy adds to that organic skullcap for trouble sleeping and restlessness. Each 3.9-ounce tube comes with a bamboo key to get every last drop.

rowleysgoodstuff.com

$80

Home Sweet Home

Aquatic as well as terrestrial animal and plant species can live and thrive in the EXO TERRA Paludarium. The bottom has an extra-high glass front, providing a higher water level and increased water volume compared to common terrariums, which allows enthusiasts to keep aquatic animals and plants adjacent to the land section. A false bottom supporting the land section can accommodate and hide aquatic appliances and double as a biological filtration media.

hagendirect.com

$79.99-$154.99

Scaly Good Fun

Dogs and cats alike benefit from snuffle matts, as sniffing and digging engage the brain and body. With PETIQUE’s Fish Snuffle Mat, they move the colorful scales to find hidden treats and food. Bonus: The fabric produces barely any fuzz, remaining intact and safe even with strong diggers.

petique.com

$29.99

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For Artistic Cats

Global attendees were buzzing about the new Yeowww!-ola Catnip Crayons from DUCKYWORLD PRODUCTS. The set of three colorful toys features durable cotton twill and comes filled with organically grown catnip. Putting together a back-to-school display later this summer? This fits right in.

yeowww.com

$9.89

For Indies Only

PETS GLOBAL introduces Essence, a line of wet and dry pet food for dogs and cats, sold exclusively through independent brick-and-mortar pet businesses. It contains 85 percent animal protein ingredients and comes in Ranch & Meadow (boar, goat, lamb and pork), Air & Game (guinea fowl, duck, turkey and chicken) and Ocean & Freshwater (herring, sardines, mackerel and salmon). Chia seed oil, coconut flour and pumpkin, as well as an exclusive vitamin pack produced in Europe by a human consumable vitamin plant, are on the ingredients list. Flax seed, alfalfa, potatoes, green and field peas, and sunflower oil are not.

essencepetfoods.com

$1.89-$94.99

Tug Toy or Toothbrush?

Dogs don’t like getting their teeth brushed, even when trained from an early age. Enter the Tug N Brush. When a dog bites down on the toy, its soft nubs gently massage gums, remove residue and freshen breath. When a pet parent tugs on the toy using its rope ends, it slides along tongue and teeth to further clean the mouth. Toothpaste, sold separately, easily applies and provides a treat on top of play.

thetugnbrush.com

$19.99

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8 Products to Keep Cats and Dogs Secure in the Car

Car safety becomes a priority for pet parents.

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A GROWING NUMBER OF states — New Jersey, Hawaii, Arizona, Connecticut and Maine, among others — have laws regulating the safety of people and their pets in transit. Even when it’s not mandatory, pet owners are catching on to the importance of safely transporting their animals and limiting driving distractions. Here are eight restraints and other accessories, some crash-tested and all pet-approved.

Buckle n’ Go

K&H Pet Products

KEY FEATURES: Mesh-sided safety seat keeps pet contained. Lead attaches to pet’s collar or harness and snaps into seat belt buckle. Comes in two sizes and two colors.

SALES TIP: One-year limited warranty can add to pet owners’ peace of mind.

khpet.com, (877) 738-5188

$82.99 / $99.99

Impact Dog Car Harness

Kurgo

KEY FEATURES: Available in four sizes, for dogs 10-110 pounds. Crash tests conducted on small, medium and large dummies. Design features four adjustment points and padded chest plate.

SALES TIP: Show Kurgo’s 30-second video of their product crash tests and you’ll likely convert some skeptics.

kurgo.com, (877) 847-3868

$79

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Natural-Step Ramp

Gen7Pets

KEY FEATURES: Getting up and down steep surfaces can be tough on older dogs. This 7-foot long ramp features a wide surface, auto-locks in place and has fake grass for easy gripping.

SALES TIP: Ramp folds up for easy storage and weighs only 17 pounds.

gen7pets.com, (610) 913-1906

$99.99

Bergan Auto Harness

Coastal Pet Products

KEY FEATURES: Crash-tested, available in four adjustable sizes. Run seat belt through harness loops. D-ring connects to any leash for transition from car to walk.

SALES TIP: If the pet is involved in a crash, Coastal will replace the harness for free.

coastalpet.com, (800) 321-0248

$24.99-$33.99

SHERPA Forma Frame Carriers

Worldwise

KEY FEATURES: Crash-tested carriers that use existing LATCH and car seat tether systems for three strong points of contact. Two sizes, for cats and small dogs.

SALES TIP: It’s multi-modal: Extra-small size is part of the Guaranteed On-Board program, a partnership with airlines to standardize pet carriers.

worldwise.com, (303) 623-3327

$149.99 / $199.99

Load Up Harness

Ruffwear

KEY FEATURES: Built with strength-rated hardware and components that withstood rigorous crash testing. Attaches to existing seatbelts, allowing dog to sit or lie down.

SALES TIP: Restraining the dog in the back seat is the goal, while also maintaining comfort on roadtrips.

ruffwear.com, (888) 783-3932

$7.49

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Sleepypod Atom

Sleepypod

KEY FEATURES: Sleek, modern pet carrier doubles as a car seat and airplane travel carrier. For dogs and cats up to 12 pounds.

SALES TIP: Atom has many of the same design features as the Sleepypod Air, with a scaled down size and smaller price tag.

sleepypod.com, (626) 421-6818

$109.99

Drive Harness

EzyDog

KEY FEATURES: Crash-tested safety solution for dogs, featuring an EVA foam that conforms to the dog for a custom fit. Comes in three adjustable sizes.

SALES TIP: Point your customers to the website, which has detailed instructions and video tutorials for getting the perfect fit.

store.ezydog.com, (877) 3EZYDOG

$99

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5 Items You’ll Want in Your Store

Give something for pet fathers this Father’s Day.

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Happy Father’s Day

Offer your male customers a way to show off their pet parent status with the Puppy Daddy necklace by KATE HOLMES DESIGN. The hand-forged sterling silver tag — inspired by a skipping stone — hangs from a sterling silver bead chain, available in 16, 18 and 20 inches. A percentage of sales goes to animal rescue.

$128

kateholmesdesign.com

Pest Control

With warmer weather comes pests. The makers of FIRST SATURDAY LIME have harnessed the power of this all-natural repellant and made it insoluble, therefor safe for humans and pets alike. Use it to create a barrier around your business that keeps out insects and spiders. Available in 5- and 20-pound bags.

$14.99 and $29.99

firstsaturdaylime.com

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Go Pro

PURA NATURALS now has a line for professional groomers: Pro-Coat Grooming. It features the same all-natural, eco-friendly ingredients as the consumer line, rinses quickly and doesn’t clog machines. Made in the U.S., products include shampoo, conditioner, drying spray and facial scrub.

$3.68-$38.95

puranaturalspet.com

Impulse Buy

Put out the LIPPYCLIP and just wait for “What is this?” followed by “Cool! I’ll take one.” This ingenious holder eliminates digging for lip balm in a bag, as it clips onto the outside, a keychain or a leash. Available in fun prints, including Boston Terrier, cats and rabbits. Made in the U.S. by women working from home.

$9.99

lippyclip.com

Temp Control

For stores that breed their own birds and other small animals, BRINSEA offers the TLC Brooder. Both the Eco and Advance models control and display temperature, with the latter also showing humidity and featuring alarms. Its use creates a clean, warm environment for young, sick or injured animals.

$279.99 and $329.99

brinsea.com

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