Connect with us


Seminar and Networking Event for Pet Pros to Be Held in Boston




It’s set for Aug. 8.

(Press Release) BABYLON, NY – American Pet Professionals announces its first Boston-area seminar and networking event for pet professionals.

It will take place on Tuesday, Aug. 8, from 6 to 9 p.m. at Convene located at 201 Washington St.

The event will feature senior digital strategist, pet owner advocate and Lifetime APP member Jane Harrell, president of ‘Cause Digital Marketing, as expert speaker and instructor. Harrell will be teaching pet pros “How to simplify social media strategies with ROI results” at this hands-on seminar.

This event is perfect for veteran and new pet professionals, especially those busy pet pros who struggle in figuring out which platforms their business should be on to get in front of potential customers using social media. This seminar will help educate pet pros on how to get the best ROI when it comes to social media, blogging and promotion.


At this seminar the following topics will be discussed:

  • Learn how to apply evergreen, planned and timely strategies for your pet business social media and marketing.
  • Learn how social media and other channels (like SEO and blogging) can work together to enhance each other for bigger results.
  • Examples of social media strategies that have worked for other pet pros.
  • Understanding which social platforms are best for your business.
  • How to get your social media strategy efforts to pay off.
  • Q&A throughout and leave with how-to and homework.

“I’m so excited to go back to the city where I started my pet industry career 16 years ago. The Boston community of pet lovers and businesses is a truly special one and I’m excited to bring everything I’ve learned over the years to help shape success for the businesses in a town I love so much,” Harrell said. “I am really looking forward this event hosted by American Pet Professionals, and so happy they are making this available for pet pros in Boston.”

Nancy Hassel, president and founder of American Pet Professionals, said, “I am thrilled to be able to bring this event to Boston pet professionals and I knew Jane was the perfect person to speak on this topic for our audience. Jane’s expertise in the pet industry and in helping pet professionals with their social media and digital strategies definitely stands out. We can’t wait to see everyone in Boston.”

Harrell passion for helping pet businesses and focused understanding of the online pet-owner space has earned her a reputation for innovation, expertise and proven results with businesses like Discovery Communications (Petfinder), Purina and IDEXX Laboratories.

This event is limited to 20 pet pros. Gourmet snacks, desserts and refreshments will be served. Attendees should bring business cards, brochures, a notebook and a pen. Each attendee will get a swag bag as a thank-you for attending this event.

The Early BIRD cost for non-members is $79 per person and early bird pricing ends on July 25. Pet pros can RSVP by going to (The price goes up to $89 per person after that). There is a convenient parking garage right next to this location.


For more information on this event contact Nancy Hassel at (631) 446-1105 or by email at

Sponsorship opportunities are available for this event.



P.L.A.Y. Media Spotlight

At P.L.A.Y. — Pet Lifestyle & You — toy design is definitely a team effort! Watch PETS+ interviewer Chloe DiVita and P.L.A.Y.’s Director of Sales Lisa Hisamune as they talk about the toy design process, the fine-tuning that makes each toy so special and why every P.L.A.Y. collection is made with independent retailers top of mind.

Promoted Headlines

Most Popular