Headlines

Shop!’s Global Development Director Weighs In on Retail Marketing Trends

Leo van de Polder discusses retail trends and hot topics in an interview with Dekkers International.

Published

11 months ago

May 7, 2024

PETS+ Staff

PHOTO: ISTOCKPHOTO

The Shop! Association’s Global Development Director, Leo van de Polder, weighed in on the latest retail marketing trends in an exclusive interview with Dekkers International.

Discussing “hot topics” like Artificial Intelligence (AI), human-centric design, e-commerce, omnichannel and experiences, the Q&A – conducted by Lizzy Wijkhuisen – also provides suggested tips to retailers like clearly defining your purpose and leveraging all channels.

Read the full interview here.

NASC Media Spotlight

At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.