The Shop! Association’s Global Development Director, Leo van de Polder, weighed in on the latest retail marketing trends in an exclusive interview with Dekkers International.
Discussing “hot topics” like Artificial Intelligence (AI), human-centric design, e-commerce, omnichannel and experiences, the Q&A – conducted by Lizzy Wijkhuisen – also provides suggested tips to retailers like clearly defining your purpose and leveraging all channels.
