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SUPERZOO Unveils Refreshed Logo, Embracing the Vibrant Spirit of North America’s Premier Pet Event

The new logo symbolizes the event’s progression and impact on the pet industry.




(PRESS RELEASE) RIVERSIDE, CA — SUPERZOO, North America’s largest pet industry trade show and conference, announces the unveiling of its new logo. The revamped design is a dynamic reflection of SUPERZOO’S evolution into a world-class, international event for pet retail professionals. It also encapsulates the fun, friendly and energetic nature that sets the event apart.

As the leading event in pet retail, SUPERZOO continually seeks to deliver an unparalleled experience for attendees. The new logo signifies the event’s maturity, professionalism and significance within the pet industry. It represents a commitment to staying fresh and relevant, ensuring it remains the go-to platform for discovering the latest trends, building valuable connections and igniting business success.

“We are delighted to unveil SUPERZOO’s new logo, which perfectly captures the vibrant spirit of the event and our dedication to continually elevate the pet retail experience,” said Mike Karsting, WPA SVP of Events. The event has transcended being a mere pet retail marketplace; it has emerged as a trusted hub of industry-leading resources and opportunities. This updated logo perfectly embodies the elevated experience SUPERZOO offers, seamlessly blending business with fun.”

SUPERZOO 2023: An Unforgettable Showcase of Innovation and Education

The logo reveal sets the stage for the highly anticipated SUPERZOO 2023, scheduled to take place August 16-18, 2023, at Mandalay Bay in Las Vegas, with education sessions on August 15 and 16. As pet retail’s premier annual gathering, the event offers unparalleled networking, learning opportunities and access to the latest products for pets — and pet businesses — of every kind.

Attendees can look forward to all the exciting features that make SUPERZOO “North America’s favorite pet retail event” and more:

  • Trade Show Floor: Explore the expansive, sold-out trade show floor covering nearly 300,000 square feet and featuring nearly 1,100 exhibitors. Specialized, curated show floor areas make it effortless for attendees to find the perfect products for their businesses.
  • Industry-Leading Education: Enhance expertise and conquer business challenges with over 65 learning sessions led by more than 30 industry experts. Attendees can choose from tailored tracks like Retail Education and Grooming Education, gaining valuable insights to stay ahead in the competitive pet industry.
  • Debut Products: Discover the industry’s hottest and most innovative pet products in the New Product Showcase and dedicated Emerging Brands area. With over 1,000 new products and 85 emerging brands showcased, SUPERZOO is where attendees discover their next best seller.
  • SUPERZOO Beach Party: Join us at the highly anticipated SUPERZOO Beach Party sponsored by Hill’s. Network while enjoying live music, entertainment and refreshments with pet professionals from across the community. Held at Mandalay Bay Beach on Thursday, August 17, this exclusive event offers the perfect opportunity to relax and forge connections. A SUPERZOO badge is required for entry.
  • Friday Raffle: Retailers can enter for a chance to win valuable prizes by scanning their badge between 9 a.m. and noon on Friday. Winners will be randomly selected at 12:30 p.m. Attendees must be present to win and hold a valid retail badge type. See all rules here.

For more information about SUPERZOO 2023 and to register, click here. Stay updated on the latest news and announcements by connecting with SUPERZOO on X, Facebook, Instagram and LinkedIn.


SUPERZOO boasts the most buyer participation of any trade show for the pet retail industry in North America. SUPERZOO provides pet retail and industry professionals with leading-edge education and access to the most comprehensive array of market-ready products for retailers to competitively differentiate themselves. For the ninth consecutive year, SUPERZOO has grown in exhibitor space and square footage, and has been listed among Trade Show Executive’s “Gold 100” trade events since 2014. Produced by World Pet Association (WPA), this annual event attracts retailers, product suppliers and service providers. For more information:

About World Pet Association

Founded in 1950, World Pet Association (WPA) is the pet industry’s oldest nonprofit organization. WPA connects and informs pet professionals through industry-defining trade shows SUPERZOO and GROOM’D (formerly Atlanta Pet Fair and Conference). Through WPA’s Good Works program, proceeds from these events are funneled back into key industry organizations and nonprofits with the goal of making it easier for pet industry professionals to do business. WPA’s mission is to support the business needs of pet retailers and to promote responsible growth and development of the pet industry by providing thought leadership on consumer and legislative issues; lead efforts in the public sector to inform consumers and ensure safe, healthy lifestyles for all animals; and provide business resources, education, content and services to ensure pet product retailers have the support they need to be competitive. For more information about WPA, visit



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