Connect with us

Press Releases

The Honest Kitchen Achieves B Corp Certification

Pet food brand announces it is now a Certified B Corporation, a prestigious certification that formalizes its commitment to people, the planet and pets.

mm

Published

on

(PRESS RELEASE) SAN DIEGO — The Honest Kitchen, a San Diego producer of natural, human-grade pet foods, supplements and treats, announced that it has successfully completed the rigorous evaluation process to become a Certified B Corporation, the gold standard of social and environmental performance in business. The company re-incorporated as a Public Benefit Corporation in early 2021.

“We’ve been grounded in the principles of conscientious decision-making, such as sourcing non-GMO produce, numerous organic ingredients, and higher animal welfare meat standards since we first began,” stated Lucy Postins, The Honest Kitchen’s Founder and Chief Integrity Officer. “We believe it’s our responsibility to continue to raise the bar for ourselves and becoming a B Corp is the perfect next step to cement our ongoing commitment to lasting, positive impact by using our business as a force for good.”

Certified B Corporations work to reduce inequality and poverty, make a positive impact on the environment and create stronger communities by harnessing the power of business. About 5,000 companies around the world have successfully certified as B Corporations, which balance profit and purpose by meeting the highest standards of social and environmental performance, public transparency and legal accountability. The certification process for a company to become a B Corp is not a light undertaking and requires a meticulous, top-to-bottom audit of policies, procedures and practices in five categories: governance, workers, customers, community and the environment.

Becoming a Certified B Corporation provides The Honest Kitchen with a more formalized framework for its future growth and conscientious decision-making. Policies that the company has implemented as part of its B Corp certification include the prioritization of minority and women-owned and operated suppliers, increased local sourcing, further reductions in environmental impact through packaging and distribution choices, tracking and continual improvement of workforce diversity (especially at leadership levels within the organization), further improved animal welfare standards and integration of even more organic and certified Fair Trade ingredients.

“Formalizing our policies and practices to become a Certified B Corp has really allowed us to define and execute on goals for how we care for our people, such as tracking and increasing diversity and equity across our workforce, increasing paid volunteer time for our team and improving benefits,” said The Honest Kitchen’s Chief Executive Officer, Michael Greenwell.

The news follows the company’s recent announcement of Global Animal Partnership (GAP) certification on the chicken used in several of its recipes. GAP is one of the largest and most comprehensive animal welfare food labeling programs in North America and is an important step in The Honest Kitchen’s ongoing commitment to humane animal welfare practices in its supply chain.

Advertisement

“We’re thrilled to have a company like The Honest Kitchen join the ranks of Certified B Corporations,” said Sarah Silverman, Director of Marketing and Communications, B Lab US/Canada. “This recognition marks the company’s continued commitment to sustainable sourcing, animal welfare, thoughtful production methods, and caring for its workers both internally and throughout the supply chain.”

About The Honest Kitchen

The Honest Kitchen was founded by Lucy Postins in 2002 in San Diego, CA, with a mission to help as many pets as possible get on the road to good health through good food. They produce a full line of human grade complete & balanced foods for pets including dry, dehydrated, and wet foods; as well as treats; toppers; hydration boosters; and a best-selling digestive supplement. The Honest Kitchen was the first-ever Human Grade pet food, meaning the finished product meets human food production standards (unlike conventional pet food which is feed grade). Each Honest Kitchen product is made with uncompromising quality & safety standards by a company of pet lovers. For more information, please visit www.thehonestkitchen.com.

About B Lab

B Lab is a nonprofit that serves a global movement of people using business as a force for good. B Lab’s initiatives include B Corp Certification, administration of the B Impact Management programs and software, and advocacy for governance structures like the benefit corporation. B Lab’s vision is of an inclusive, equitable, and regenerative economic system for all people and the planet. To date, there are over 5,000 Certified B Corps in 150 industries and 70 countries, and over 70,000 companies use the B Impact Assessment. Visit bcorporation.net for more information.

Advertisement

FEATURED VIDEO

NASC Media Spotlight

At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.

Promoted Headlines

Advertisement

Advertisement

Advertisement

Subscribe


BULLETINS

Get the most important news
and business ideas from PETS+.

Instagram

Most Popular