Veggies, Frequent-Buyer Programs and More Retailer Wants and Needs in the Dog Treat Category

More vegetables. It would be great in bulk for our treat bar, too! — Cherie L., NH
Bigger ball-shaped treats that can go in interactive toys and not fall out as easily. — Sarah T., Frisco, CO
Order minimums that truly support indie pet — 40 per flavor is unrealistic. — Cynthia M., Houston, TX
We only have two vendors we purchase decorated cookies from, and it would be nice to have more options. — Sheila S., Geneva, IL
Free samples. If I can get a pet to eat a sample in the store, 70% will buy the treat. — Robin J., Monroe, WI
More social media content. More shelf talkers that quickly and concisely highlight the health benefits. — Amy S., NY
Clearer packaging. It’s important to be able to see what the treats look like. — Sandy H., Hamden, CT
Breaking up a larger treat when working with a dog is a hassle, so having large bags of small and quality-ingredient treats would be awesome! — Samantha Y., Wilkinson, IN
More manufacturer frequent-buyer programs through Astro. This would help more buyers be loyal to brands only in mom-and-pop brick-and-mortar stores. It could definitely build momentum for the brand. — April M., Crestview, FL
Single-ingredient freeze-dried or dry-roasted treats in venison, or any other protein not currently flooding the market. — Chad M., Rehoboth Beach, DE
More lickable enrichment products! — Jennifer F., Beverly, MA
Bulk treats. There has been a shortage and slowdown, and it’s hard to keep the bar full. — Dani E.,
Columbiana, OH
More U.S. made and sourced. — Jenny D., MO
Treats with healthy ingredients for dogs and cats with conditions such as pancreatitis, diabetes. — Theresa S., AL
Goat whip in a spray container would be a huge hit! Would make topping lick mats a breeze! — Jamie S., MO
Cell meat treats. Not for everyone, but I think there’s a market. — Amanda F., New Paltz, NY
Brands haven’t had jerky in stock, and pet parents are getting discouraged and buying from Walmart. — Britt S., Knoxville, TN

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. pet business serving the public, you’re invited to join the PETS+ Brain Squad. Take one five-minute quiz a month, and you’ll get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the pet industry. Sign up here.

PETS+ Staff

Since launching in 2017, PETS+ has won more than 20 major international journalism awards for its publication and website. Contact PETS+ editors at editor@petsplusmag.com.

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