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Vitakraft Sunseed to Feature Both Classic and New Products at SuperZoo 2023 in Las Vegas

Among the highlighted products will be brand-new, irresistible treats for cats and small animals.




(PRESS RELEASE) BOWLING GREEN, OH — Vitakraft Sunseed will feature their lines of delicious and healthy pet foods and treats for cats, dogs, birds, and small animals at this year’s SuperZoo 2023 . Vitakraft Sunseed can be found at Booth 7610 from Wednesday to Friday, August 16 to 18th.

Among the highlighted products at the booth will be brand-new, irresistible treats for cats and small animals. For small animals, these include new Vitakraft Veggie Pie & Fruity Pie treats, new Vitakraft Fruity Bar snacks, new Sunseed Banana & Strawberry Treats, and new Sunseed Natural Peas & Carrots Treats.

For the cats, these include new Vitakraft Meaty Morsels Cheesy Stuffed Bites, new Vitakraft Purrsticks Naturals, original Vitakraft Purrsticks in new 3-packs, and new Fun Size bags of the original Vitakraft Meaty Morsels. Also featured will be Vitakraft’s bestselling Lick ‘n’ Lap line of squeezable treats, which were chosen as 2022’s Best Cat Treat by People Magazine. Also featured at the booth is the exciting Vitakraft Puzzler Cat Toy, both a treat and an activity.

Included in the lineup of beloved pet treats in the Vitakraft Sunseed family are Vitakraft’s Lick ‘n’ Lap squeezable, interactive treats that won over fans in 2022. An undeniably satisfying treat, the Lick ‘n’ Lap Snacks were selected as the Best Cat Treat of 2022 after being evaluated by People Magazine’s panel of staffers and their cats. The most popular treat in Vitakraft’s lineup, Lick ‘n’ Lap treats are made with real meat and packaged in single-serve squeeze pouches designed for handfeeding and expert recommended for bonding. The squeezable snacks can be enjoyed straight from the end of the sachet, squeezed onto a plate, or even put on a finger. All Lick ‘n’ Lap varieties, including Snacks, Smooth Jelly, and Meaty Gravy, are available in 5-packs of Chicken and Salmon flavors.

The newest additions to the Vitakraft Sunseed family of products which will be debuting at this year’s Global Pet Expo are:

  • Vitakraft Veggie Pie & Fruity Pie – pie-shaped treats for rabbits, guinea pigs, and hamsters. They are made of real fruits and vegetables and high-fiber hay, all in a premium bakery crust.
  • Vitakraft Fruity Bar – a delicious bar made with layers of wafer and real tropical fruits and grains for rabbits, guinea pigs, and hamsters.
  • Sunseed Banana & Strawberry Treat – bite-sized slices of real, naturally sweet fruits, appropriate for all small animals.
  • Sunseed Natural Peas & Carrots Treat – delicious, bite-sized snacks made from real vegetables. They make a great snack or reward for any small animal.
  • Vitakraft Meaty Morsels Cheesy Stuffed Bites – bite-sized cat treats made from over 70% meat, with meaty double layers and a savory cheese center. They make great pill pockets and are soft and chewy enough for older cats.
  • Vitakraft Purrsticks Naturals – meaty sticks of real chicken and salmon for cats, made from 100% naturally sourced ingredients.
  • Vitakraft Meaty Morsels Fun Size – the popular bite-sized cat treats are now available in smaller, fun-sized packages.
  • Vitakraft Purrsticks 3-Packs – originally available only in 5-packs, these delicious, breakable treats are now available in convenient 3-packs as well.

“We are proud to consistently create products that pets love and pet parents can feel comfortable buying,” says Miguel Gonzalez, chief marketing officer at Vitakraft. “With Vitakraft Sunseed’s team of experts and our panel of product-testing pets, we ensure that our products undergo rigorous testing and reviewing to make sure pets really love them before they’re approved. We’re excited to share that hard work with folks at SuperZoo 2023.”

In 2008, two family-owned companies, Vitakraft and Sunseed, joined together to create Vitakraft Sun Seed, Inc. To continuously meet pet parents’ expectations, Vitakraft Sunseed uses on-staff nutritionists, veterinarians, zoologists, and engineers to curate the finest of ingredients that nutritionally go above and beyond. These include treats to suit each cat’s individual personality, treats and foods to satisfy any small animal while also maintaining their health, tasty and meaty treats that make dogs drool with delight, and delicious sticks and foods to care for birds’ health and happiness. With employees worldwide focused on and dedicated to enhancing the lives of both pets and pet parents, Vitakraft Sunseed is a trusted brand known for making pets’ lives happy and healthy.

Vitakraft Sunseed can be found at major retailers nationwide, online at Amazon and Chewy, and in local pet stores. For more information on Sunseed, visit here. For more about Vitakraft, go to and follow them on Facebook and on Instagram (@VitakraftUS).

About Vitakraft

What began as a small pet food shop in the village of Heiligenrode near Bremen, Germany, over 180 years ago has since developed into one of the most successful companies in the pet care industry, and Vitakraft is now represented by local sales companies in twenty countries worldwide. From the very outset, the company’s philosophy and actions have been guided by one fundamental principle: “For the love of pets.” Since 1837, Vitakraft has been dedicated to the well-being of all animals with a #1 priority of providing high-quality products that ensure all animals receive the perfect diet – just like in the wild. This dedication to quality is why Vitakraft was chosen as People Magazine’s Best Cat Treat of 2022 and is the #1 cat treat in Europe, according to Euromonitor.



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