Connect with us

Press Releases

West Paw and Earth Animal Introduce First-Ever Product Collaboration

Learn more at Global Pet Expo 2023 at West Paw Booth #422 and Earth Animal Booth #620.




(PRESS RELEASE) BOZEMAN, MT — West Paw and Earth Animal, two Certified B Corporations and pet industry leaders that share a commitment to bringing healthy, safe and responsibly made product solutions to pet parents, jointly announce an exciting new co-branded product collaboration. Introducing Funnl, a new enrichment dog toy by West Paw that has been uniquely designed to enhance your dog’s chew experience exclusively with Earth Animal No-Hide Dog Chews.

“Earth Animal’s mission to enhance quality of life for animals, and the Earth, aligns so well with what we stand for at West Paw,” said Spencer Williams, West Paw CEO. “Our two teams brought their unique passions to this collaboration and created a solution to keep our best friends engaged with a dynamic new toy exclusively paired with Earth Animal’s No-Hide Dog Chews. From teething puppies, and dogs with excess energy or suffering from boredom, to senior dogs with mobility issues and more, there are so many ways to Funnl your daily dog experiences.”

Pet parents simply slide a small, medium or large Earth Animal No-Hide Dog Chew into their West Paw Funnl toy. The combination of the dog chew with this innovatively designed enrichment toy not only offers a savory snack, but a multitude of brain-boosting benefits and long-lasting, wholesome fun that dogs love.

Funnl is made in the USA, and crafted from West Paw’s beloved Seaflex, a combination of ocean-bound plastic and zero-waste Zogoflex materials, that is 100% recyclable, non-toxic, BPA-free, latex-free, FDA-compliant and dishwasher safe. Built for moderate chewers, it is designed exclusively to hold an Earth Animal No-Hide Dog Chew in place, for long-lasting fun, and various benefits the combination provides each dog. Additionally, a secret interior groove offers the option to add Earth Animal Wisdom Food or West Paw Creamy Treats for an extra delicious, special surprise.

“Together with West Paw, our companies are dedicated to making our world a bit better for dogs, their parents and the planet, too,” said Stewart Shanley, CEO of Earth Animal. “Both of our companies were founded with this mission at heart, and I’m thrilled by this new product collaboration that brings our brands together to offer a new dog chew experience that draws out the incredible flavors of our No-Hide Dog Chews, and brings even more joy and enrichment to the dog’s day.”

Earth Animal No-Hide Dog Chews are the leading, healthy alternative to rawhide. Made with real, simple ingredients, No-Hide Dog Chews are delicious and digestible treats that keep dogs blissfully content. The Veterinarian-innovated and formulated recipe is not only easy on a dog’s tummy, but also promotes healthy teeth and gums. Known for compassionately sourced, humanely, and sustainably raised products, these super tasty dog chews are gluten and grain-free, mixed, rolled and baked in Lancaster County, Pennsylvania.


Earth Animal No-Hide Dog Chews are available in three sizes: Small (for dogs 10-39lbs), Medium (for dogs 40-69lbs) and Large (for dogs 70+lbs) and three flavors: Chicken, Beef and Peanut Butter on the West Paw website. For more flavors and complete pricing information, please visit

Funnl is offered in three colors: Marine, Tropic Red and Kelp, and one size that fits any Earth Animal No-Hide Dog Chews in sizes small, medium or large. Funnl retails for $19.95, and is backed by West Paw’s “Love It Guarantee”.

Products sold separately.

Let the Funnl begin, wholesale orders are now being accepted. Contact and/or your West Paw sales rep if you’d like more information, or to place an order.

If you are attending Global Pet Expo 2023 in Orlando, Florida, please visit us at West Paw Booth #422 and Earth Animal Booth #620.

About West Paw

As Dog’s Best Friend, West Paw delights dogs with healthy toys and treats—while watching out for their human companions and the world we all live in, too. Family owned and operated from Bozeman, Montana, the Certified B Corp has recycled almost 150,000 pounds of award- winning dog toys, spun over 16 million water bottles into dog beds and toy stuffing, and innovated a toy line that reclaims ocean-bound plastic. Founded in 1996, West Paw has been designated one of Forbes America’s Best Small Companies (2016), Montana Manufacturer of the Year (2017), and Bozeman’s Choice Employer (2020). Their products can be found in over 6,000 retailers in 40 different countries. Find out more at or follow us at @westpawus.

About Earth Animal

In 1979, Dr. Bob and Susan Goldstein, Co-Founders of Earth Animal, embraced the transition from conventional veterinary medicine to an integrative and holistic approach focusing on the whole animal. They began creating natural products without using toxic chemicals to treat their patients and family animals. Since then, Earth Animal’s focus has been to pioneer another way – a more holistic, humane, and sustainable way to enhance and preserve quality of life for dogs and cats. Their award-winning, high-quality products are compassionately sourced globally and produced with purpose in the USA.

As a Certified B Corporation, Earth Animal achieves high standards of social and environmental performance, transparency, and accountability and operates their business as a force for good in the way they value animals, people, and the Earth. Through their long-established commitment to use 1% of its annual net sales, they invest in a more sustainable future for all Earth’s animals, fund initiatives to improve their positive impact, and donate to mission-driven organizations that need it most.

Earth Animal products can be found at independent pet shops nationwide. Click here to find a store near you.

If you would like more information about Earth Animal, please reach out to Susan Goldstein at 203.557.3322 or email at

Please follow us on Instagram, Facebook, and LinkedIn.




NASC Media Spotlight

At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.

Promoted Headlines

Most Popular