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What Do Gelato, an Octopus and Dental Floss Have in Common?

They’re all new and notable products you should consider for your pet store.





Unlike the cute but potentially deadly creature this toy represents, the Tough & Tumble Treat Dispenser Pufferfish from BRIGHTKINS proves perfectly safe. Interactive, fun and mentally stimulating, its durable rubber withstands rough play and bounces, and the puzzle-like design keeps dogs engaged as they work to release treats or kibble. In small (orange) and large (blue).,



How challenging can it be to brush a dog’s teeth? Even a dentist and dental hygienist for humans had trouble! So they invented the Chewmate Treatbrush from ALLNATT INNOVATIONS. The bone-shaped natural rubber toy brushes and cleans dog teeth, gums and tongue as they chew, helping to prevent dental disease. Floss slots and rubber bristles get the job done, with the ability to insert a dental chew, bully stick or other treat to encourage chewing. In extra-small/small and medium/large. POP, training and incentives available.,, (877) 677-5277



Single protein, made in the U.S. and delicious to dogs. What more do you want in a treat? Crispy Chicken Chips from ARTVARK PET PRODUCTS offer all three. Plus a fun crunch and health benefits such as muscle development support thanks to the high protein content. In 4, 8 and 16 ounces., (818) 904-2529




From ZIWI comes Peak Steam & Dried Recipes, made with innovative Z-MicroSteam technology. The process combines delicate micro-steaming with gentle air-drying to lock in nutrition and create a light, palatable texture dogs and cats love. All recipes for dogs include fruits or vegetables, a natural source of nutrients and fiber to support digestion; and chicory root, a source of inulin, a natural prebiotic that can help support the growth of good bacteria in the gut. All recipes for cats include wild-caught whole fish, a rich source of omega-3 fatty acids to support skin health and a shiny coat. In 1.8 pounds, 3.3 pounds, 7.1 pounds for dogs and in 1.8 pounds and 4.9 pounds for cats.,, (877) 464-9494



With its Mobility Support Bone Broth, FURVOR PET “super boosts” the already naturally occurring profile of amino acids and glucosamine found in bone broth to target muscle and mobility health. Check out the list of 100% human-grade ingredients: beef bone broth (source of chondroitin sulfate and glucosamine hydrochloride), salt, carrot stock, beef fat, potassium chloride, tapioca starch, celery stock, leucine, glucosamine hydrochloride, L-lysine hydrochloride, valine, isoleucine, L-threonine, phenylalanine, L-methionine, histidine and L-tryptophan. The company points to the product’s 10 to 30 times more nutrients than traditional bone broth that mean improved vitality, quicker recovery and vital nutrition for active and elderly dogs. Remains fresh for up to three months post-opening when refrigerated. 12 and 16 ounces.,



New Sheep Horns from CANOPHERA provide multiple benefits for dogs. The all-natural chews are high in protein to promote a healthy and shiny coat. They offer constant activity and help relieve stress. And chewing the horns strengthens dental muscles and encourages the natural cleaning of teeth, as the fibers serve as a toothbrush. For dogs 6 months and older in five sizes, extra-small (up to 10 pounds) to extra-large (85 pounds and up). Shelf and freestanding display options available.,



Because most cats — and we’d love to meet the exceptions — will never get the chance to play with a real octopus, CAT IN THE BOX offers Ink Floyd. This adorable 12-inch octopus toy has eight twisty tentacles, an oversized head for sinking claws into and a tempting 4-foot tether, creating the perfect opportunity for play between person and pet. Handmade by artisans in Nepal of 100%-pure New Zealand wool and Nepali silk, Ink Floyd gets its vivid coloring from azo-free dyes.,, (508) 881-1111



French company MARLY & DAN has brought its Salmon Cat Treats with Functional Benefits to the U.S., thanks to ONLY AN OCEAN. The line boasts salmon-based recipes with added natural ingredients to target specific needs: Urinary, Calm, Digestion and Hairball. No cereals, added sugars or artificial additives. 3 ounces., (843) 380-4042



Your October displays won’t be complete without HUGGLE GROUP’s Boris Bat. The toy features a combination of classic corduroy and one-of-a-kind, soft and luxurious fabric, topped off with a spooktacular shimmer. Plus three squeakers! Tuffut Technology, a heavy-duty three-layer lining, offers extra durability. In small (5 by 3 by 7.5 inches, shown here) and large (10.5 by 5.5 by 13 inches). Retailers who order full master cartons (12 toys) earn a 10% discount. Boris Bat sits nicely on shelves and in baskets, but also has a hang loop for pegboard and slot walls. Backed by the HuggleHeart Promise. Shipping in August.,, (973) 446-8624



Among the many adorable holiday items spotted in the FUZZYARD booth at Global Pet Expo were these Merry Quackmas Pajamas. The super soft material with a little stretch and press-stud buttons on the belly ensure a comfortable and snuggly fit. In seven sizes to fit most dog breeds and sizes. Machine washable. Shipping in October.,



TALL TAILS expands its Bully Stick Holder line with the new XL, measuring 4 by 8 inches. Thanks to its easy-to-hold shape and adjustable clamp design, the toy securely holds hard treats and chews up to 1.2 inches in diameter while reducing choking hazards. Plus the special treat trough accommodates spreadable and wedged soft treats for added enjoyment and enrichment. Infused with a steamed-in bacon scent. Also in medium (4 by 5 inches) and large (4 by 7 inches)., (937) 222-2132



Alligator, Pork, Rabbit and Venison join the Freeze-Dried Raw Dog Food line by SHEPHERD BOY FARMS. These recipes also feature whole goat’s milk, with each meal delivering whole food nutrition without any synthetic vitamins. Your customers with allergic pups will appreciate the new novel proteins, as will those who like to rotate protein sources regularly. 14 ounces., (317) 660-2261



Pups can help their people cheer on the USA soccer teams with the ChewSA Plush Soccer Ball Dog Toy. Made by FLOOFBOL DOG TOYS, it features a blue and white design that emulates the teams’ iconic colors. Made from ultra-durable, non-toxic fleece, the toy proves safe and sturdy. In small (4.5 by 4.5 inches) and large (7.5 by 7.5 inches). $100 minimum order for new customers through Faire.,




Cats get a nutrition boost in WELLNESS PET COMPANY’s new Lickable Treats. Complete and balanced for whole-body nutrition, they contain added vitamins, minerals and trace nutrients. The Chicken, Tuna and Duck purees contain prebiotic fiber to support digestive health, and select recipes include added immune health support and skin and coat support. 6 0.4-ounce pouches per bag.,, (800) 225-0904



While not new, SWELL Gelato for Dogs certainly qualifies as notable. The company’s booth was abuzz at Global Pet Expo, busy with retailers discovering the frozen treats just in time for warmer weather. Among the best sellers Debbie Hendrickx has formulated: My Chill Time, featuring the richness of blackberries carefully blended with chamomile and passion flower tea, and then churned into a coconut milk base, topped with notes of cinnamon and ginger. Five more gelato flavors, including It’s My Barkday, are available, as are three gourmet food toppers. 4.5 ounces. Display towers spark conversation at the register and also help stores without glass-door freezers show the gelatos to customers. A portion of every sale goes to SPCA International.,



Your customers will have fun personalizing the WAGAROUND TOWN Charmdana, and you’ll love the repeat sales as they add to their dog’s collection. Made from natural rubber, the lightweight, waterproof accessory also helps pups stay cool thanks to its breathable, textured backing. In three adjustable sizes, with two included charms. Additional charms are two for $9.99.,



On the ingredient list for the reformulated SUZIE’S CBD TREATS CBD Bites for Cats are USDA Organic-certified full-spectrum CBD oil, from Colorado-grown hemp, plus chicken, tuna, and organic nutritional yeast and apple cider vinegar. Now softer and chewier, they contain .5mg CBD per chew in a 100-count jar (20 more chews than before at the same price!). Customer literature, Astro Loyalty, plus a 100% satisfaction guarantee.,



BARKISTA Instant Coffee Latte for Dogs proves perfect for your in-store coffee bar or gift section. Mix with warm water for a safe, healthy instant latte made with dehydrated goat milk, medicinal mushrooms and other natural flavors. No caffeine! In 5.36-ounce bags and 10-pod packs. Comes with brochures and shelf-talker displays. Retailers who sample the coffee in-store report significant returns to buy.,



Because kitties also like to play for their food, MEOWIJUANA introduces the Knock ‘N’ Nimble Treat Dispenser Toy. When paired with the company’s Crunchie Munchie Cat Treats, it provides mental stimulation, physical fun and tasty surprises. In Avocado and Starfish designs.,, (888) 289-6369



For the cats and dogs who like to be carried when out and about, SHERPA created the Elevation Pet Backpack. Its sturdy molded base with built-in stability poles provides a stable ride, and an interior mesh zippered pocket perfectly fits an ice pack for keeping temps cool during warmer months. Your customers will appreciate the padded back panel and adjustable ergonomic shoulder straps that make it comfortable to wear. Also features plenty of storage. For pets 16 pounds and lighter, measures 18 by 12 inches.,, (415) 721-7400




With NULO’s Cold Pressed Food for Dogs, the minimal processing of ingredients helps to retain nutrients and optimize flavor for maximum palatability. The innovative kibble alternative contains 95% animal-based protein and uses no meat meals, improving protein absorption and offering a shelf-stable solution for pet parents looking to feed a reduced-carbohydrate diet. Prebiotics, probiotics and postbiotics provide digestive and immune system support. In Beef, Chicken, Salmon and Turkey in 2.2 pounds and 4 pounds., (512) 476-6856



Because most dogs won’t let you floss their teeth, NPIC presents N-Bone Flossta. The dual-action dental chew has a floss-like form that cleans teeth and stimulates gums, and reduces plaque and tartar. Infused with parsley and fennel for added dental benefits, it comes in Chicken, Beef Liver and Mint and in single, 8 and 15 count. No wheat, corn or soy, or artificial flavors, colors or preservatives. Made in the U.S.,




NASC Media Spotlight

At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.

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