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Yummy Combs Dog Treats Recognized as Product of the Year USA Award Winner

40,000 American shoppers voted Yummy Combs as Most Innovative Dog Treat of 2024.




(PRESS RELEASE) NORTH KANSAS CITY, MO – Game-Changing Yummy Combs dog treats with its revolutionary functional shape and packed with superior nutrition and great taste has been recognized as a winner of the 2024 Product of the Year USA Awards. Determined through a national study of 40,000 American shoppers in partnership with Kantar, a global leader in consumer research, Product of the Year is the largest consumer-voted awards program centered around product innovation, and Yummy Combs is awarded the highly acclaimed honor of the best product within the Dog Treat Category.

Recognized as a globally established seal of approval, Product of the Year has operated for 16 years in the United States, and over 30 years globally, supporting shoppers as a trusted guide to the best new products on the market, both online and in-store. With more consumers minding budgets and being more selective in their purchasing, the Product of the Year red seal is a distinctive mark that helps consumers cut through the masses of products on shelves to locate the best new products that stand out in the points that matter, such as innovation, quality, and thoughtful design. By allowing shoppers to easily identify the top trendsetting products on the market, the red emblem also serves as a valuable marketing tool for brands to build consumer awareness, especially among competitors within their respected spaces.

“The significance of Product of the Year has reached new heights in 2024 as consumers enjoy unprecedented access to products, and the marketplace becomes more dynamic with strategic partnerships that amplify reach and impact,” said Mike Nolan, global CEO of product of the year management. “The Iconic Product of the Year Seal not only recognizes innovation but also signifies a powerful endorsement in the modern retail era, enhancing the winners’ visibility and credibility in the marketplace. The 2024 award winners reflect the ever-changing trends in the American market while also highlighting outstanding features in function, design, packaging, or ingredients. As a company, we are enthusiastic about maintaining our position at the forefront of recognizing and celebrating these remarkable products.”

Dr. Joe Roetheli, CEO of Pet’s Best Life, accepted the award on behalf of his family, investors, and the Pet’s Best Life team. He said: “It is a distinct honor to be endorsed by Product of the Year as the 2024 winner for the Dog Treat Category.” He continued: “Innovation is what moves a category forward to a new plateau and, in this case, enhances the welfare of dogs—and I am a life-long dog lover. Knowing that consumers are being more intentional with how they spend their dollars, standing out among competitors to showcase our unique innovations within the category, it is rewarding to receive this national honor recognizing innovation and the welfare of dogs. We are excited to utilize the widely recognized Product of The Year red seal within upcoming marketing and sales efforts for the next two years to not only draw in new consumers to purchase ingenious Yummy Combs but to further solidify our credibility with existing customers as an innovative product in pet industry.”

The foundation of Yummy Combs is innovation and great taste. This is exemplified by the 10 patents/patents pending and 10 ‘firsts’ in the category plus the first dog treat clinically proven in a 60-day study by an independent third-party, led by Board-Certified Veterinary Dentists, to remove (hardened) tartar from the teeth of dogs. This study has been accepted for publication by the Journal of Veterinary Dentistry. Yummy Combs removed over 25% (hardened) tartar, also removed plaque, and reduced bad breath by 46%. ‘Shape makes the difference’ and it results in the first dog treat capable of flossing and scrubbing 360° around dogs’ teeth to deter plaque and tartar buildup—precursor to harmful gum disease that can degrade vital organs. Yummy Combs has earned the coveted VOHC Seal of Acceptance for Tartar Control. Did you know that 80% of dogs over the age of 3 have tartar accumulation which harbors plaque and bacteria, the precursor to gum disease which can later result in vital organ damage? The ingenious shape plus ingredients also deters decades-long issues of gulping, choking, and bowel blockages. Yummy Combs possesses superior nutrition with 44% protein and less than 7% starch to help control weight; this is a 20-fold reversal from more traditional treat formulas. Today, studies document that 54% of dogs over age 2 are overweight, and this can reduce life expectancy by two years or more. Just as in humans, starch promotes weight gain in dogs. Yummy Combs deliver 95 benefits for dogs and/or owners. Dogs love the taste; owners value the result.


The full list of 46 winners of the 2024 Product of the Year Awards were revealed at the annual Product of the Year Awards Gala on February 8th at Tribeca 360° in New York City. The celebration kicked off with a red-carpet event, followed by announcement of winners and then an evening of entertainment with Saturday Night Live Alums, Rachel Dratch and Alex Moffat, hosting the Award Show.

In tandem with the winner announcements, Yummy Combs is currently featured in a shoppable article on PEOPLE Online created in partnership with Dotdash Meredith, the largest digital and print publisher in America. Additionally, Ensemble IQ, a premier business intelligence resource with revered publications, including Progressive Grocer, Store Brands, Drug Store News, Convenience Store News and CBD Retail Insights, has also shared the news of the 2024 winners in respective categories. For further information about Yummy Combs or to buy direct visit:

Yummy Combs are available at PetSmart, Pet Supplies Plus, Pet Supermarket, Lowe’s (‘rural’ stores only), at select independent pet stores and vet clinics as well as on Amazon and Chewy.

Additional details on the full list of 2024 Product of the Year Winners can be found at, along with on Instagram, Facebook and X (formerly Twitter) at #POYUSA2024.

About Product of the Year

Product of the Year is the largest consumer-voted award for product innovation. Established over 30 years ago, POY currently operates in over 40 countries with the same purpose: guide consumers to the best products in their market and reward manufacturers for quality and innovation. Product of the Year winners are backed by the votes of 40,000 consumers in a national representative study conducted by research partner Kantar, a global leader in consumer research.  The award is a powerful merchandising program for marketers proven to increase product sales, distribution, and awareness.  Winning products are announced in February each year and receive the right to use the Product of the Year logo in marketing communications for two years.  For more information, visit




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