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14 Latest Releases from Toys to Car Seats

This bag helps keep everything organized and easily accessible.




Go Bag for Pet Parents

When pets travel, they need more than just their collar and leash. SLEEPYPOD offers the Go Bag to help keep everything organized and easily accessible. It features a main compartment that fits two mini-cubes and an insulated food bag, all included, plus a large padded pocket perfect for the pet parent’s laptop or tablet. Additional interior and exterior pockets, lanyard and utility ring add to the storage. The tapered profile with adjustable shoulder strap allows for comfortable cross-body carrying. Just like the company’s pet carriers, the bag is made of luggage-grade, ballistic nylon. It measures 16 inches tall by 16 inches wide by 5 inches deep when fully packed, and comes in Jet Black, Glacier Silver, Strawberry Red and Robin Egg Blue (shown here).


Chasing Dreams

The Tall Tails Dream Chaser dog beds offer comfort for every type of sleeper. The line is reversible and machine washable/dryable. With a warming fleece side and a cooling canvas side, pet parents can match their dog’s temperature preference. Beds are available in charcoal or brown and come in bolster (shown), donut and cushion shapes.



For Scaly Snouts

Not all dog noses are wet. For those that are uncomfortably dry, OPIE & DIXIE offers its Coconut Snoutstick. Multipurpose coconut oil has antibacterial and antifungal properties, a long shelf life, and requires only a small amount to treat dry, cracked skin and provide a long-lasting barrier. Certified organic and cruelty free, the balm contains no sulfates, parabens, synthetics or chemicals.


Polly Want Some Bread?

With the new Birdie Bread mix line from TOP’S PARROT FOOD, pet parents can make nutritional and delicious treats for their companion birds. The company uses the same all-natural, ecologically grown ingredients as its cold-pressed pellets, and the mix comes in Mediterranean, Cajun Spice, Peas & Carrots and Blueberry Burst flavors.

$9.95 to $10.95

Transformer Cat Bed

Some kitties like to nap out in the open, while others prefer a bit of privacy. The 2-in-1 Cuddler Cat House from MESSY CATS suits both. When left open, kitties can curl in up inside. When closed, they can sleep on top surrounded by bolstered sides. The bed features washable heavy-duty upholstery treated with Everfresh probiotic technology to provide natural, non-toxic odor control. It measures about 15 by 15 by 13 inches and has a non-slip bottom.


Human Scents

MY PET MY SCENT works to alleviate stress in dogs by using their human’s scent. The system includes alcohol pads that the pet parent wipes along their neck or elbow. They then squeeze two drops from the pad onto a hemp disc within a locket, which snaps closed and clips onto the pet’s collar. The combination of scents provides a calming effect, with each kit containing supplies to last 30 days.



Bundle Up, Pup

Dogs need not hibernate during cold weather, thanks to the Winter Paw from GOLD PAW SERIES. This insulated coat features a stretchy fabric that allows for full movement while providing protection from wind, rain and snow. The extra-high collar also helps to keep pups warm and dry. Reflective webbing increases visibility at night. Made and sourced from materials in the USA, the coat also checks another eco-friendly box: Recycled polyester makes up the mesh lining. Available in 10 sizes and in three color combos: lilac with gray and graphite (shown here); navy with red and navy; and silver with forest and graphite.


So Real

With their realistic shapes and fuzzy fur, expect kitties to go crazy for these Eeek! catnip toys from ETHICAL PRODUCTS. They crinkle sounds, long tails for swatting and batting, and variety of claw-pleasing textures will entice play. Available in House Mouse Helen, Flat Mouse Frankie, Wool Mouse Willie, Big Mouse Bertha and Super Mouse Sam.


Soup’s On

Pristine Bone Broth from CASTOR & POLLUX serves as a savory topper or a standalone snack for dogs. The broth comes from responsibly raised animals and contains no artificial preservatives, flavors or colors, nor grain, corn, soy, wheat or gluten. Cooked in a USA kitchen, it comes in Grass-Fed Beef, Free-Range Chicken, Free-Range Turkey and Grass-Fed Beef with Turmeric in 8.4-ounce cartons.



The Stick, Reimagined

The ZWIG from WEST PAW takes the fun of a stick and makes it a safe toy for dogs — no splinters or puncture wounds to fear. The soft, hollow construction provides a stimulating squeeze and bouncy action while also being easy on teeth. And it floats, making fetch on land and water even more fun! Like other toys from the company, it’s made in the USA, BPA-free, 100 percent recyclable and dishwasher safe.


Goat Milk Yogurt, Reimagined

The latest frozen treat from THE BEAR & THE RAT packs a digestive punch. Frozen Goat Milk Yogurt contains InClover’s OptaGest Digestive Aid, a complete prebiotic and plant enzyme blend supporting intestinal balance and a healthy immune system. The 3.5-ounce cups come in four packs and in two flavors for dogs and cats: Frozen Goat Milk Yogurt and Frozen Goat Milk Yogurt With Coconut.


Road Trip!

The SNUGGLE POCKET from Gen7Pets helps keep pets safe and secure in the car. Best suited for dogs and cats up to 15 pounds, it features an adjustable tether that allows them to sit, stand or lie down; a soft, machine-washable fleece; and a front mesh window for maximum airflow and extra visibility. Two adjustable straps secure the booster to any seat with a headset.


Paw Protection

From WALKIN’ PETS BY HANDICAPPEDPETS.COM comes Walkin’ All-Weather Boots. Dogs of all abilities will appreciate the heavy-duty protection against extreme temps and rough surfaces. They feature a water-resistant but breathable shell, adjustable straps and drawstring closure, and non-skid rubber sole. These boots also can be used to prevent pups from licking their paws. Available in five sizes and in sets of four.


Taurine to Add

With taurine deficiency in pets making the news cycle yet again, customers may be asking for nutritional guidance and supplements. HERBSMITH’s veterinarian-developed Taurine Boost contains L-carnitine, taurine, omega-3 fatty acids and coenzyme Q10 to support cardiac health in dogs and cats, plus support immunity, and brain and eye health. It comes in 75, 150 and 500 gram bottles.


Since launching in 2017, PETS+ has won 14 major international journalism awards for its publication and website. Contact PETS+'s editors at



PETS+ Wellness Summit

Let the PETS+ Wellness Summit Boost Your Wellness Business

This October, PETS+ is hosting its first-ever education and buying summit, with a laser focus on one of the most exciting, fastest-growing areas of the pet business — wellness. The PETS+ Wellness Summit will be held Oct. 1-2 in Rosemont, IL, just outside Chicago and minutes away from O'Hare International Airport. Watch the video to see how you'll boost your wellness business at the event.

FREE REGISTRATION! Sign up for the Summit today at

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Hot Sellers

Hot Sellers for July

Flea and tick solutions and of course, CBD.




Our top-selling product was the Plush Step-In Air Mesh Harness. It is a great-looking harness available for dogs 2 to 40 pounds. The small dog owners we cater to love the fit and quality of the Plush brand. — Tom Jeffrey, Dinky Dog Club, Charleston, SC


  • Cool Pup freezer toys were great. Bomb pops were the big hit! — Kaye Busse-Kleber, Bark on Mulford, Rockford, IL
  • Primal Pet Foods’ goat’s milk and bone broths were hot! We encourage kibble feeders to enhance the bowl so these two products are a perfect fit. We’ve run “get free goat’s milk with purchase” promos and have created a lot of loyal fans. The broths are super-popular for increased hydration, freezing into treats, etc. The pickiest eaters will eagerly slurp up broth. — Karen Conell, The Bark Market, Delavan, WI
  • Our bestseller was our mix-and-match limited-ingredient bar. Customers love it because they can grab “a little of this and a little if that” and know that it’s good for their carnivorous pet! $2.50 per ounce … options include lamb heart, beef heart, beef liver, etc. — Johnna Devereaux, Fetch RI, Richmond, RI
  • All calming products, but mostly Herbsmith. It is very effective for fireworks. — Toni Shelaske, Healthy Pet Products, Pittsburgh, PA
  • Emmi Lu’s Barkery Cookies. Customers are always so impressed by the level of detail and artistry. Plus, good, organic ingredients. We bundle three in a bag to upsell as a pack. — Mark Vitt, Mutts & Co., Delaware, OH
  • Super Snouts CBD products. They work well for all types of things and they have no side effects, which is what people want: something safe for their dogs that will help their needs. — Dylan Giampaolo, Woof Woof Pet Boutique & Biscuit Bar, New Bedford, MA
  • Gibson’s Jerky Dog Treats — all flavors sell great. They smell like bacon but don’t contain bacon and have limited ingredients. The jerky is soft enough to tear into small pieces for training. — Nancy Okun, Cats n Dogs, Port Charlotte, FL
  • WellPup peanut butter and pumpkin treats, made locally in New York, were No. 1. They are formulated by a registered dietician with all natural ingredients and are easy on a dog’s digestive system. — Laura Haupt, Bark & Meow, Tarrytown, NY
  • By dollar value, it’s our locally smoked Junkyard Bones (233-plus pounds sold at $8.49/pound). The bones smell incredible — like really good barbecue — come in four sizes to meet the needs of any size dog, and don’t splinter or crack. Dogs go crazy for them, and they are good for lots and lots of chewing! — Shane Somerville, Paddywack, Mill Creek, WA
  • K9 Granola Factory Simply Biscuits went like crazy this month! I think it is because there are over 100 biscuits in their bags, and the price is right. I have customers who come specifically to our store to purchase them. They come in four flavors. All flavors do well but the Cheese & Bacon biscuits are always the first to run out. We buy directly from the company, and they ship very quickly too, which is much appreciated! — Sandy House, The Store at Paws, Hamden, CT
  • Outward Hound’s dog games by Nina Ottosson. The top two sellers are the Dog Worker and Hide N’ Slide. We don’t need to promote it — the trainers who know our store send their clients to us all the time to check out the mentally challenging games. — Sue Hepner, Cool Dog Gear, Roslyn, PA
  • This summer has been one of the worst flea seasons we have seen, making Tropiclean’s extra-strength flea and tick spray a top seller in July. — Wendy Megyese, Muttigans, Emerald Isle, NC
  • Blossom CBD oils. Clearly CBD is trending and many people come in ready to be converted rather than just seeking information. — Dani Edgerton, Paws on Main, Columbiana, OH
  • We did very well with the Jones Natural Chews Woofers patties. The dogs love them, and people buy them by the case (with a 10 percent case discount). — Dian Marcin, Benny’s Pet Depot, Mechanicsburg, PA
  • Pet Releaf CBD. A wide range of customers love it! It helps their dogs in a variety of ways, from pain management to anxiety. We love selling a product that works! — Leslie Stewart, Southern Barker, Lexington, KY


  • Being primarily a dog spa, our top selling add-on services were our “pawtection package” which is perfect for hot summers in the South with the antibacterial scrub and soothing balm, and our popular Pupgrade which uses Tropiclean’s scent of the month shampoo and blueberry facial. — Sarah Cordes, Knotty Paw, Chelsea, AL
  • Our bestseller in July was a de-shedding brush-out service that yields buckets full of hair! We also sold out of flea and tick products from Vet’s Best. — Charlsye Lewis, Metro Animals, Fort Worth, TX
  • More customers opted to use our conditioning package. We use Hydra Flash Thermo Active Mask by Pet Society. It has been a hit and makes our furry customers have soft, manageable hair! — Amanda Bowman, Fairy Tails Mobile Grooming, Cherry Hill, NJ

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. pet business serving the public, you’re invited to join the PETS+ Brain Squad. Take one five-minute quiz a month, and you’ll get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the pet industry. Sign up here.

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8 Bird Accessories to Get Customers Atwitter

Give bird accessories the room they need and be grateful you don’t have to stock toys for the likes of Squawkzilla.




BIRDS USED TO BE huge — 3 feet tall is the new record with Heracles Inexpectatus, discovered earlier this year by New Zealand scientists. It’s always a struggle to fit bird products in among miles of dog foods and aisle of cat litter, but since we live in a time when birds are tamed and much tinier, give bird accessories the room they need and be grateful you don’t have to stock toys for the likes of Squawkzilla.

Avian Haven Hut for Pet Birds

Crazy K Farm

KEY FEATURES: A soft hut with homey touches and no fabric floor to catch feet or toes on. Hang it over a bird’s existing perch to create an instant safe space.

SALES TIP: Give birds of all sizes their own escape to rest, nap, sleep and snuggle., (800) 980-4165



Happy Beaks

Coco Monkey Coconut

A&E Cage Co.

KEY FEATURES: A friendly face of sustainable elements with a mouth full of chewable cuttlebone and wood blocks.

SALES TIP: Miles of smiles: Hang these heads around so customers are subtly surrounded by happy faces., (800) 631-7387


Coffeawood Tree

Prevue Pet Products

KEY FEATURES: Sustainably harvested from the coffea wood/Java tree, these play stands are excellent for foot exercise and are a unique habitat for play and rest.

SALES TIP: The ultimate playground for birds, each coffea wood tree is a one-of-a-kind piece of art., (312) 243-3624


Bird Hemp


KEY FEATURES: Hemp offers omega 3 and omega 6 acids to help support the immune system, curb destructive behavior and promote relaxation.

SALES TIP: A handy cure-all: Keep it around for feather plucking, temperament, dry skin and seasonal allergies.,(866) 702-5992



Birdie Nest Box

Ware Pet Product

KEY FEATURES: Birds can easily perch, and owners can access them with an easy-access door. Quality construction with a natural wood finish.

SALES TIP: Switch it up for the cage: The nest box comes in both regular and reverse orientation, for Cockatiels, Lovebirds, Parakeets and Finches., (602) 257-8803


Hummer Ring

Songbird Essentials

KEY FEATURES: A tiny feeder that fits on your finger, this study plastic ring with a reservoir for sugar water draws hummingbirds in for an up-close experience.

SALES TIP: A fun add-on for kids who love animals., (800) 269-4450


Bug N’ Berries Block

Wild D’Lites

KEY FEATURES: A unique three-bug blend to draw in wild birds, packed in a solid block for easy feeding.

SALES TIP: Blind taste test: Birds can’t taste flavors, so stock blends you think your customers would like instead., (800) 543-3308



Scratch Block

Henny Penny

KEY FEATURES: A 15-pound supplement packed with whole grains, grit and oyster shells.

SALES TIP: Calcium boost: Give egg layers a leg up with this mineral-packed blend., (209) 634-8522


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9 New Dog Beds That Tick Both the Comfort and Looks Boxes

Dog beds that provide comfort and look good at the same time.




LET’S FACE IT, dogs spend a good chunk of each day sleeping. When it comes to choosing a pet bed, dogs prioritize a supportive spot to snooze, where their pet parents tend to gravitate toward beds that look good. These new releases don’t skimp in either area, pairing form and function.

Thermo-Tent Outdoor Heated Pet Bed & Shelter

K&H Pet Products

KEY FEATURES: Comes with a removable, padded and heated floor, and a removable and washable fleece cover. Available in two sizes.

SALES TIP: The ultimate “pup tent.” Perfect for naps outside, to provide shelter and warmth and avoid the elements., (877) 738-5188

$115.99 – $149.99


Puff Cuddler

Luca for Dogs

KEY FEATURES: Designed for support and comfort, featuring an orthopedic center foam pillow and a plush overstuffed surrounding bolster. Comes in Rose, Midnight and Light Gray, in four sizes.

SALES TIP: Be sure to point out that they are made in the USA., (818) 809-9622

$88.99 – $189.99

QuietTime Deluxe Tulip Bed


KEY FEATURES: Evergreen and Taupe join the neutral color palette with Russet and Gray, for a total of four colors and three sizes. Beds have soft fur interiors and attractive contrast piping.

SALES TIP: The high sides feature extra puff, creating a cozy nesting place., (800) 428-8560

$39.99 – $85.99

Mosaic Lounge Bed


KEY FEATURES: Made from cotton canvas fabric, beds feature furniture-grade craftsmanship, stylish trims and eco-friendly stuffing. Comes in two color patterns and four sizes. Part of family of three new bed designs.

SALES TIP: No need to fret the mess! These beds are machine-washable., (855) 300-7529

$108 – $228


Pet Futons

Up Country

KEY FEATURES: An alternative to bulky, heavy beds, they can be used in crates, rolled up for travel or tucked away in the corner at home. In four sizes.

SALES TIP: Bring the lounging outside. Outdoor options are made with mildew- and water-resistant polyester fabric., (800) 541-5909

$70 – $100

Sleep Zone Cheetah Print Bed

Ethical Products

KEY FEATURES: Welcome to the jungle: Features cheetah animal print on inside walls and cushion with contrasting chocolate soft plush exterior.

SALES TIP: Available in a range of sizes, as well as the round napper and cuddle cave, for all the critters., (800) 223-7768

$22.99 – $44.99

SheRUFF Pug Round Pet Bed


KEY FEATURES: Handmade and reversible, featuring cotton prints. Comes in two sizes.

SALES TIP: Extra plush: The beds are stuffed with Angel Hair Fiber, a bouncy, springy stuffing used in luxury pillows for humans. Doesn’t clump together and stays fluffy even after washing., (909) 673-0998

$43.99 – $49.99


Ortho Sleeper Bolster Bed

Carolina Pet Company

KEY FEATURES: Designed for seniors but suitable for any age pet, with a wrap-around bolster for support, contrasting natural Sherpa sleep deck and 4 inches of medical grade orthopedic foam.

SALES TIP: The plush velvet microfiber cover is removable and machine-washable, and it comes in Sage, Chocolate and Saddle to fit any decor.

$129 – $269

Restcycle Bed


KEY FEATURES: Baffled mattress filled with patented Restcycle foam. Microsuede sleeping surface has built-in pillow topper. Removable, machine-washable cover made from recycled materials. Two color choices.

SALES TIP: Your customers will rest easy knowing patented Restcycle foam is eco-friendly, and remains dry and odor-free., (888) 783-3932


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