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14 Latest Releases from Toys to Car Seats

This bag helps keep everything organized and easily accessible.




Go Bag for Pet Parents

When pets travel, they need more than just their collar and leash. SLEEPYPOD offers the Go Bag to help keep everything organized and easily accessible. It features a main compartment that fits two mini-cubes and an insulated food bag, all included, plus a large padded pocket perfect for the pet parent’s laptop or tablet. Additional interior and exterior pockets, lanyard and utility ring add to the storage. The tapered profile with adjustable shoulder strap allows for comfortable cross-body carrying. Just like the company’s pet carriers, the bag is made of luggage-grade, ballistic nylon. It measures 16 inches tall by 16 inches wide by 5 inches deep when fully packed, and comes in Jet Black, Glacier Silver, Strawberry Red and Robin Egg Blue (shown here).


Chasing Dreams

The Tall Tails Dream Chaser dog beds offer comfort for every type of sleeper. The line is reversible and machine washable/dryable. With a warming fleece side and a cooling canvas side, pet parents can match their dog’s temperature preference. Beds are available in charcoal or brown and come in bolster (shown), donut and cushion shapes.



For Scaly Snouts

Not all dog noses are wet. For those that are uncomfortably dry, OPIE & DIXIE offers its Coconut Snoutstick. Multipurpose coconut oil has antibacterial and antifungal properties, a long shelf life, and requires only a small amount to treat dry, cracked skin and provide a long-lasting barrier. Certified organic and cruelty free, the balm contains no sulfates, parabens, synthetics or chemicals.


Polly Want Some Bread?

With the new Birdie Bread mix line from TOP’S PARROT FOOD, pet parents can make nutritional and delicious treats for their companion birds. The company uses the same all-natural, ecologically grown ingredients as its cold-pressed pellets, and the mix comes in Mediterranean, Cajun Spice, Peas & Carrots and Blueberry Burst flavors.

$9.95 to $10.95

Transformer Cat Bed

Some kitties like to nap out in the open, while others prefer a bit of privacy. The 2-in-1 Cuddler Cat House from MESSY CATS suits both. When left open, kitties can curl in up inside. When closed, they can sleep on top surrounded by bolstered sides. The bed features washable heavy-duty upholstery treated with Everfresh probiotic technology to provide natural, non-toxic odor control. It measures about 15 by 15 by 13 inches and has a non-slip bottom.


Human Scents

MY PET MY SCENT works to alleviate stress in dogs by using their human’s scent. The system includes alcohol pads that the pet parent wipes along their neck or elbow. They then squeeze two drops from the pad onto a hemp disc within a locket, which snaps closed and clips onto the pet’s collar. The combination of scents provides a calming effect, with each kit containing supplies to last 30 days.



Bundle Up, Pup

Dogs need not hibernate during cold weather, thanks to the Winter Paw from GOLD PAW SERIES. This insulated coat features a stretchy fabric that allows for full movement while providing protection from wind, rain and snow. The extra-high collar also helps to keep pups warm and dry. Reflective webbing increases visibility at night. Made and sourced from materials in the USA, the coat also checks another eco-friendly box: Recycled polyester makes up the mesh lining. Available in 10 sizes and in three color combos: lilac with gray and graphite (shown here); navy with red and navy; and silver with forest and graphite.


So Real

With their realistic shapes and fuzzy fur, expect kitties to go crazy for these Eeek! catnip toys from ETHICAL PRODUCTS. They crinkle sounds, long tails for swatting and batting, and variety of claw-pleasing textures will entice play. Available in House Mouse Helen, Flat Mouse Frankie, Wool Mouse Willie, Big Mouse Bertha and Super Mouse Sam.


Soup’s On

Pristine Bone Broth from CASTOR & POLLUX serves as a savory topper or a standalone snack for dogs. The broth comes from responsibly raised animals and contains no artificial preservatives, flavors or colors, nor grain, corn, soy, wheat or gluten. Cooked in a USA kitchen, it comes in Grass-Fed Beef, Free-Range Chicken, Free-Range Turkey and Grass-Fed Beef with Turmeric in 8.4-ounce cartons.



The Stick, Reimagined

The ZWIG from WEST PAW takes the fun of a stick and makes it a safe toy for dogs — no splinters or puncture wounds to fear. The soft, hollow construction provides a stimulating squeeze and bouncy action while also being easy on teeth. And it floats, making fetch on land and water even more fun! Like other toys from the company, it’s made in the USA, BPA-free, 100 percent recyclable and dishwasher safe.


Goat Milk Yogurt, Reimagined

The latest frozen treat from THE BEAR & THE RAT packs a digestive punch. Frozen Goat Milk Yogurt contains InClover’s OptaGest Digestive Aid, a complete prebiotic and plant enzyme blend supporting intestinal balance and a healthy immune system. The 3.5-ounce cups come in four packs and in two flavors for dogs and cats: Frozen Goat Milk Yogurt and Frozen Goat Milk Yogurt With Coconut.


Road Trip!

The SNUGGLE POCKET from Gen7Pets helps keep pets safe and secure in the car. Best suited for dogs and cats up to 15 pounds, it features an adjustable tether that allows them to sit, stand or lie down; a soft, machine-washable fleece; and a front mesh window for maximum airflow and extra visibility. Two adjustable straps secure the booster to any seat with a headset.


Paw Protection

From WALKIN’ PETS BY HANDICAPPEDPETS.COM comes Walkin’ All-Weather Boots. Dogs of all abilities will appreciate the heavy-duty protection against extreme temps and rough surfaces. They feature a water-resistant but breathable shell, adjustable straps and drawstring closure, and non-skid rubber sole. These boots also can be used to prevent pups from licking their paws. Available in five sizes and in sets of four.


Taurine to Add

With taurine deficiency in pets making the news cycle yet again, customers may be asking for nutritional guidance and supplements. HERBSMITH’s veterinarian-developed Taurine Boost contains L-carnitine, taurine, omega-3 fatty acids and coenzyme Q10 to support cardiac health in dogs and cats, plus support immunity, and brain and eye health. It comes in 75, 150 and 500 gram bottles.




NASC Media Spotlight

At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.

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