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14 Latest Releases from Toys to Car Seats

This bag helps keep everything organized and easily accessible.




Go Bag for Pet Parents

When pets travel, they need more than just their collar and leash. SLEEPYPOD offers the Go Bag to help keep everything organized and easily accessible. It features a main compartment that fits two mini-cubes and an insulated food bag, all included, plus a large padded pocket perfect for the pet parent’s laptop or tablet. Additional interior and exterior pockets, lanyard and utility ring add to the storage. The tapered profile with adjustable shoulder strap allows for comfortable cross-body carrying. Just like the company’s pet carriers, the bag is made of luggage-grade, ballistic nylon. It measures 16 inches tall by 16 inches wide by 5 inches deep when fully packed, and comes in Jet Black, Glacier Silver, Strawberry Red and Robin Egg Blue (shown here).


Chasing Dreams

The Tall Tails Dream Chaser dog beds offer comfort for every type of sleeper. The line is reversible and machine washable/dryable. With a warming fleece side and a cooling canvas side, pet parents can match their dog’s temperature preference. Beds are available in charcoal or brown and come in bolster (shown), donut and cushion shapes.



For Scaly Snouts

Not all dog noses are wet. For those that are uncomfortably dry, OPIE & DIXIE offers its Coconut Snoutstick. Multipurpose coconut oil has antibacterial and antifungal properties, a long shelf life, and requires only a small amount to treat dry, cracked skin and provide a long-lasting barrier. Certified organic and cruelty free, the balm contains no sulfates, parabens, synthetics or chemicals.


Polly Want Some Bread?

With the new Birdie Bread mix line from TOP’S PARROT FOOD, pet parents can make nutritional and delicious treats for their companion birds. The company uses the same all-natural, ecologically grown ingredients as its cold-pressed pellets, and the mix comes in Mediterranean, Cajun Spice, Peas & Carrots and Blueberry Burst flavors.

$9.95 to $10.95

Transformer Cat Bed

Some kitties like to nap out in the open, while others prefer a bit of privacy. The 2-in-1 Cuddler Cat House from MESSY CATS suits both. When left open, kitties can curl in up inside. When closed, they can sleep on top surrounded by bolstered sides. The bed features washable heavy-duty upholstery treated with Everfresh probiotic technology to provide natural, non-toxic odor control. It measures about 15 by 15 by 13 inches and has a non-slip bottom.


Human Scents

MY PET MY SCENT works to alleviate stress in dogs by using their human’s scent. The system includes alcohol pads that the pet parent wipes along their neck or elbow. They then squeeze two drops from the pad onto a hemp disc within a locket, which snaps closed and clips onto the pet’s collar. The combination of scents provides a calming effect, with each kit containing supplies to last 30 days.



Bundle Up, Pup

Dogs need not hibernate during cold weather, thanks to the Winter Paw from GOLD PAW SERIES. This insulated coat features a stretchy fabric that allows for full movement while providing protection from wind, rain and snow. The extra-high collar also helps to keep pups warm and dry. Reflective webbing increases visibility at night. Made and sourced from materials in the USA, the coat also checks another eco-friendly box: Recycled polyester makes up the mesh lining. Available in 10 sizes and in three color combos: lilac with gray and graphite (shown here); navy with red and navy; and silver with forest and graphite.


So Real

With their realistic shapes and fuzzy fur, expect kitties to go crazy for these Eeek! catnip toys from ETHICAL PRODUCTS. They crinkle sounds, long tails for swatting and batting, and variety of claw-pleasing textures will entice play. Available in House Mouse Helen, Flat Mouse Frankie, Wool Mouse Willie, Big Mouse Bertha and Super Mouse Sam.


Soup’s On

Pristine Bone Broth from CASTOR & POLLUX serves as a savory topper or a standalone snack for dogs. The broth comes from responsibly raised animals and contains no artificial preservatives, flavors or colors, nor grain, corn, soy, wheat or gluten. Cooked in a USA kitchen, it comes in Grass-Fed Beef, Free-Range Chicken, Free-Range Turkey and Grass-Fed Beef with Turmeric in 8.4-ounce cartons.



The Stick, Reimagined

The ZWIG from WEST PAW takes the fun of a stick and makes it a safe toy for dogs — no splinters or puncture wounds to fear. The soft, hollow construction provides a stimulating squeeze and bouncy action while also being easy on teeth. And it floats, making fetch on land and water even more fun! Like other toys from the company, it’s made in the USA, BPA-free, 100 percent recyclable and dishwasher safe.


Goat Milk Yogurt, Reimagined

The latest frozen treat from THE BEAR & THE RAT packs a digestive punch. Frozen Goat Milk Yogurt contains InClover’s OptaGest Digestive Aid, a complete prebiotic and plant enzyme blend supporting intestinal balance and a healthy immune system. The 3.5-ounce cups come in four packs and in two flavors for dogs and cats: Frozen Goat Milk Yogurt and Frozen Goat Milk Yogurt With Coconut.


Road Trip!

The SNUGGLE POCKET from Gen7Pets helps keep pets safe and secure in the car. Best suited for dogs and cats up to 15 pounds, it features an adjustable tether that allows them to sit, stand or lie down; a soft, machine-washable fleece; and a front mesh window for maximum airflow and extra visibility. Two adjustable straps secure the booster to any seat with a headset.


Paw Protection

From WALKIN’ PETS BY HANDICAPPEDPETS.COM comes Walkin’ All-Weather Boots. Dogs of all abilities will appreciate the heavy-duty protection against extreme temps and rough surfaces. They feature a water-resistant but breathable shell, adjustable straps and drawstring closure, and non-skid rubber sole. These boots also can be used to prevent pups from licking their paws. Available in five sizes and in sets of four.


Taurine to Add

With taurine deficiency in pets making the news cycle yet again, customers may be asking for nutritional guidance and supplements. HERBSMITH’s veterinarian-developed Taurine Boost contains L-carnitine, taurine, omega-3 fatty acids and coenzyme Q10 to support cardiac health in dogs and cats, plus support immunity, and brain and eye health. It comes in 75, 150 and 500 gram bottles.


Since launching in 2017, PETS+ has won 16 major international journalism awards for its publication and website. Contact PETS+'s editors at



Pet Sustainability Coalition

Pet Sustainability Coalition Presents: Critical Sustainability Strategies for Retailers

This webinar, held on November 7, 2019, is the second in a series from PSC discussing how retailers can establish sustainable practices in their business. Moderated by PSC’s Andrea Czobor, the webinar unveils data behind the increasing consumer demand for sustainable products, what retailers have to gain from connecting with these purpose driven consumers, and a new PSC program that makes finding these products easier for retailers.

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Dog Food

8 Selections to Help Customers Shake Up Their Pups’ Dry Food Diets

Encourage customers to do just this.




YOU LIKELY STOCK dozens of types of dry kibble, but most pet parents stick to the same brand. Make it easy for customers who want to try a new dry food diet, whether they want to switch to ancient grains or a super-premium holistic blend. Design a simple graphic that offers easy instructions to transition foods and turn them on to these new blends available at independent stores like yours.

$ <$2/POUND | $$ $2-$3/ POUND | $$$ $3-$4/POUND | $$$$ $4+/POUND


Wellness Core Wholesome Grains

KEY FEATURES:The four recipes in this protein-packed blend focus on poultries and fish, including deboned turkey, ocean whitefish and herring.

SALES TIP: Healthy by design, these recipes offer maximum protein, nutrient-rich grains and superfoods., (800) 225-0904



Lifespan Dry Food

KEY FEATURES:: Crunchy nuggets made from USA-sourced chicken plus beet pulp and alfalfa meal for fiber.

SALES TIP: This is the OG diet: The first all-natural holistic dry food for dogs of all ages, sizes and breeds., (929) 515-1436


Cricket Crave

KEY FEATURES: A sustainable and nutrient-dense blend of cricket protein powder, oats, quinoa, sweet potato and other plant-based ingredients, baked in the USA in small batches.

SALES TIP: Every dog that snarfs an insect-based supper over traditional proteins saves 220 gallons of water., (844) 454-6469



Highlander Beef, Oats and Barley Recipe

KEY FEATURES: This Scottish-inspired, grain-inclusive entrée features beef, lamb, haddock, oats, fruits and vegetables.

SALES TIP: Mix and match: The new recipe joins a larger family of grain-inclusive and grain-free entrées designed to be interchangeable, delivering variety with every meal., (414) 439-1900


Natural Dry Dog Food
Hound & Gatos

KEY FEATURES: A protein boost for pups, this blend is more than 84 percent protein, made from real meat, fish or poultry and fresh, whole eggs.

SALES TIP: All killer, no filler — this blend nixes peas, chickpeas, lentils and white potatoes., (888) 896-2951


Diamond Pro89 Beef
Diamond Pet Foods

KEY FEATURES: Pork and ancient grains join forces with energy-dense protein sources and amino acids to support hard work and endurance.

SALES TIP: An all-star blend for working and performance dogs, it contains 89 percent protein to help build and maintain muscle., (800) 442-0402



Ancient Wetlands Canine Recipe with Roasted Fowl
Taste of the Wild

KEY FEATURES: Roasted quail, roasted duck and smoked turkey combine for a diet rich in highly digestible protein.

SALES TIP: The art of ancient grains: Focus on the pet parents who prefer grains like sorghum, millet, quinoa and chia seed over fillers., (800) 324-4808


Carnivore Grain Free Lamb + Wild Boar Recipe
Go! Solutions

KEY FEATURES: A heavy hitter in the protein aisle, with added digestive enzymes, probiotics and prebiotic fiber promote good digestion, protein utilization.

SALES TIP: Lamb and salmon and boars, oh my! Each recipe in the line includes between six to 11 animals as protein sources., (866) 864-6112


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Hot Sellers

Here Are September’s Hot Sellers




Dog People Are Cool T-shirts — a new addition for us. Found them at SuperZoo. — Beth Staley, Happy Dog Barkery, Downers Grove, IL


  • Weruva’s pate line of canned food took off last month. We’ve been pointing it out to the customers that have affirmed their cats won’t eat textured foods and have overlooked Weruva in the past. Our casual recommendations seemed to have led to trial and feline approval. — Jack Carey, Food for Pets, Manchester, NH
  • Puzzles! People are loving puzzles for their pups. The Outward Hound Puzzles are the best sellers for us. We love selling interactive toys as we know the benefits of an engaged dog. — Tammy Vasquez, Bark Life, Seminole, FL
  • Redbarn Bully Slices were our best sellers last month. We sell them in bulk and display them in tin pails with a chalkboard sticker. We carry four flavors and our visitors love to mix and match. — Wendy Megyese, Muttigans, Emerald Isle, NC
  • Earth Animal No Hide Chews. We love it as much as our customers because it’s a good healthy chew that is fully digestible, comes in six flavors, and four different sizes. Dogs love it! We don’t even need to put it on sale, it just sells itself! — Kimberly Gatto, The Wagging Tail, Las Vegas, NV
  • Victor’s Puppy/Adult Grain Free dog food. We sell what we feed our guests, so parents can see that their pet likes it, and if it’s a long-term board, they can sometimes see a difference in coat, gait and disposition. — Suzanne Locker, ABC Pet Resort & Spa, Willis, TX
  • Rawbble Freeze Dried Dog Food in five flavors and three sizes, priced from $9. Limited ingredient and really great value. Customers have been changing from other brands. — Nancy Okun, Cats n Dogs, Port Charlotte, FL
  • Bulk biscuits. But we did just raise our price on them from $4.99/pound to $5.49, and no one batted an eye! Our bulk cookie bar takes up a good amount of room, and it should be generating a higher margin for us because of that. — Shane Somerville, Paddywack, Mill Creek, WA
  • Sales of bone broth from Primal have definitely increased. We suggest to our customers to add good moisture to the pet’s diet. — Renee Gonzalez, Waterloo Feed and Pet Supply, Waterloo, IL
  • Pet Releaf continues to be a strong go-to for those looking for CBD. — Keefer Dickerson, Nashville Pet Products, Nashville, TN
  • Raw food and supplements, particularly Answers products. — Diana Farrar, Fifi & Fidos Pet Boutique, San Antonio, TX
  • Fromm Gold is still sitting on top. — Janelle Pitula, Wags to Whiskers, Plainfield, IL
  • K9 Kraving Smoked Duck Feet are our best seller at all our locations. We sell more than 5,000 of them a month! — Nancy Guinn, Dog Krazy, Fredericksburg, VA
  • Yellow Dog collars were a big hit in October. We brought in three color choices of candy sugar skulls for Dia De Los Muertos and sold out of them. Of course, we restocked right away and were pleasantly surprised at how quickly they moved. — Charlsye Lewis, Metro Animals, Fort Worth, TX
  • Health Extension foods and treats. — Brett Foreman, euPAWria Holistic Pet Center, Owego, NY
  • Farmina dry dog food was crazy up! It is appealing to consumer in the weird land of DCM. They are loving the ancestral grain line. Honestly, we haven’t done any promotions on it. It has been word of mouth. — Anna Woodcock, Brown Dog Bakery, Ankeny, IA
  • CBD products from Super Snouts. Our top seller was the Chill Out calming water-soluble chews. Our customers especially like the six-chew trial size — perfect for the customer who is not sure about CBD products. They are inexpensive ($9.99 retail) and easy to use. Once they see how well it works, they come back for the larger size package (60 count). — Paula Jaffe and Sue Hepner, Cool Dog Gear, Warrington, PA
  • Nature’s Logic Beef was our biggest seller. German Shepherd breeders buy seven big bags a week! — Kelley Nelson, Central Dawgma & The Dawg Wash, Hagerstown, MD


  • Our lead groomer took the first spot for sales last month. A close second was self-wash. We haven’t been running promos on either since both are so busy — hate to make it even more of a wait then it already is! — Jennifer Larsen, Firehouse Pet Shop, Wenatchee, WA
  • Our deshedding treatment was extremely popular in October. — Danielle Wilson, Bath & Biscuits, Granville, OH
  • We had a flash one-day sale on daycare packages: 20 days usually costs $680, but we sold them for $620. Clients bought them like crazy, and we were able to realize an addtional $15K in package sales. — Angela Pantalone, Wag Central, Stratford, CT

What’s the Brain Squad?

If you’re the owner or top manager of a U.S. pet business serving the public, you’re invited to join the PETS+ Brain Squad. Take one five-minute quiz a month, and you’ll get a free t-shirt, be featured prominently in this magazine, and make your voice heard on key issues affecting the pet industry. Sign up here.

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2020 Pet Sitter of the Year Named and More Service News

She will serve as the “face of the professional pet-sitting industry”.




2020 Pet Sitter of the Year Named

Pet Sitters International has named Jeanne Crockett of Crockett’s Critter Care in New Bern, NC, the 2020 Pet Sitter of the Year. Crockett will serve as the “face of the professional pet-sitting industry” and will be crowned at PSI’s 2020 Pet Sitter World Educational Conference in October.,

Registration Open for Atlanta Pet Fair

Registration is open for the Atlanta Pet Fair and Conference, March 12-15. The fair will feature more than 100 exhibitors, 65 educational seminars, four panels, nine independent certification courses and half-day intensive classes. Throughout the weekend, there will be dog and cat grooming demonstrations and a variety of business development and marketing sessions.

ASC Helps Indies to Sell Online

Animal Supply Company is partnering with e-commerce platforms BigCommerce and Shopify to help independent pet retailers enter the online space.


PLC Initiative Helps Consumers Acquire Dogs

The Pet Leadership Council has launched Be Dog Smart to help consumers make informed decisions about dog acquisition, whether by way of a professional breeder, shelter or rescue, pet store, friend or family member. “The success of the pet care community rests on consumer trust and confidence, which is why the PLC found it imperative to gain a better understanding of the public’s wants and needs when it comes to companion animals,” said Bob Vetere, executive director of the PLC. Be Dog Smart offers a website with information such as costs to consider, questions to ask and information on identifying responsible breeders, shelters, rescues and pet stores. Resources are available for pet pros who wish to help promote Be Dog Smart to consumers.

Global Takes Place Feb. 26-28

Global Pet Expo, ranked the 46th largest trade show by Trade Show Executive magazine, and presented by the American Pet Products Association and Pet Industry Distributors Association, takes place Feb. 26-28 at the Orange County Convention Center in Orlando, FL.

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