WITH SO MANY innovative play products, cat parents don’t have to settle for catnip-stuffed mice (although there are some great ones out there!). Take the opportunity to remind your customers how different types of toys fulfill different needs: exercise, stimulation, hunting, etc. We’ve selected some new releases across a range of product types and price points.
Cat Cannon Tunnel
Catit
KEY FEATURES: Cats can use it as a hideaway or for playing. Can be stored easily as it is foldable and the wheels detach.
SALES TIP: Part of a pirate line of products promising a plundering adventure: pouches of gold, funny parrots, wooden barrels and more.
catit.com, (800) 353-3444
$24.99
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Recycled Plastic Wand
Beco Pets
KEY FEATURES: Four cute, colorful character choices — frog, butterfly, hummingbird and ladybug — on elastic bungee string attached to extra-long wand. Double stitched, stuffed with North American grown catnip.
SALES TIP: It’s part of a larger toy line that recycles 1.8 million plastic bottles a year.
onlyanocean.net, (843) 380-4042
$12.99
DoyenCat Honeycomb
DoyenWorld
KEY FEATURES: Made of natural cardboard with flowy feather and jingle bell to grab attention.
SALES TIP: Remind the customers about the extra bonus inside: a soft ball infused with catnip.
doyenworld.com, (909) 592-6893
$7.99
Peek-a-Bird Electronic Cat Toy
PetSafe
KEY FEATURES: Motion-sensored toy turns on when cat approaches. Two settings: One-Time-Play, with 10 minutes of play and automatic shut off, and Play-All-Day. Feather on each side, for the thrill of the hunt.
SALES TIP:: Features 30-day battery life in Play-All-Day mode. Comes with replacement feather.
petsafe.net, (800) 933-5595
$37.99
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Ripple Rug
Snuggly Cat
KEY FEATURES: Innovative, eco-friendly activity mat made in the USA from recycled plastic bottles. Flexible shape allows for endless configurations for kitty exploration and play. Sized larger than average mats, with non-slip rubber bottom.
SALES TIP: Show customers the rug in action at ripplerug.com/videos.
snugglycat.com, (212) 949-7449
$39.99
Sassy Sushi
P.L.A.Y. Pet Lifestyle And You
KEY FEATURES: Takeout time! Part of new Feline Frenzy collection. Built-in refillable pouches stuffed with USDA organic catnip, made with eco-friendly dyes and materials.
SALES TIP: Retailers get free rotating counter display with purchase of two Feline Frenzy starter kits.
petplay.handshake.com, (855) 300-7529
$9.90
RompiCatz Adjustable String Wand
Pet Ki Enterprises
KEY FEATURES: Extra-long string adjusts up to 36 inches for a variety of play options. Rod handle has a built-in storage compartment for the excess string. Three toy choices: mouse, bug and crinkle ball. Replacement toys sold separately.
SALES TIP: This toy is a “reel” catch.
rompicatz.com, (877) 269-0339
$15.99
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Shimmer Glimmer Hug N Kick
Ethical Products
KEY FEATURES: Brightly colored plush animal with irresistible, shimmering accents, crinkle material and fluffy tail. Comes in four colors.
SALES TIP: The extra-large size (7.5 by 3.25 by 2 inches) makes these the perfect prey for cats to hug and kick.
ethicalpet.com, (800) 223-7768
$5.99
