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PremieRpet Raises Awareness for Animals in Search of Forever Homes

The pioneering pet food company sponsors adoptable dogs at 2024 Rio Open.




(PRESS RELEASE) SÃO PAULO, BR — PremieRpet, the first company to develop super premium pet food in Brazil, had the opportunity to sponsor six adoptable “CãoDulas” at the 2024 Rio Open. For the seventh year in a row, the brand was able to promote the cause of pet adoption at the largest tennis tournament in South America.

In search of a home and representing thousands of pets awaiting adoption, Lobinha, Mila, Nico, Ursula, Tigrinha and Pantera shared the spotlight with some of the best tennis players in the world. The unrivaled team of “ball dogs” spent its day tracking down any balls that left the court, and got the chance to participate in a special game with many of the athletes at the open.

After inaugurating its new facility, PremieRpet started to encounter numerous abandoned pets left on its doorstep, including the six CãoDulas. Out of unwavering love for animals, the PremieRpet team created a kennel for these pets within its 680,000 m² facility. With plenty of space to exercise and play, the dogs are now cared for by countless pet professionals, including animal behavior specialist Ana Lucia Baldan, PhD from The Federal University of Paraná and partner of the PremieRpet Institute.

“By bringing these dogs to the center court at the Rio Open year after year, we demonstrate that adult dogs – when loved and taken care of properly – can thrive in nearly any environment,” said Fernando Maluf, VP of international sales at Natoo. “We’re confident that with our help, each of these incredible animals will soon find a place to call home.”

Following the Rio Open, which took place in February at the Jockey Club Brasileiro, Lobinha, Mila, Nico and Ursula were adopted by extremely loving families. Tigrinha, Pantera and several other rescued dogs are still available for adoption through Hyppet, partner of the PremieRpet Institute. Anyone interested may fill out the application, select the pup they’d like to bring home, send a message and wait for the Hyppet team to get in touch.


Since 2016, the CãoDulas reinforce the importance of pet adoption, demonstrating their strong companionship and joy, regardless of its history of abandonment. In addition to sponsoring pups at the Rio Open, PremieRpet’s U.S. company, Natoo, donates food and treats to a local pet adoption center every month. In the last two years, Natoo has provided 60,000 lbs of food to animals in need.

For more information about PremieRpet, please visit here.

For more information about Natoo, please visit here.

About PremieRpet

PremieRpet was the first company to produce super premium pet food in Brazil and pioneered the concept of indoor and breed-specific formulas. Natoo was developed for pet parents within the U.S. market seeking a more natural diet for their dogs and cats. With DNA that’s rooted in innovation, they’re focused on delivering high-quality nutrition so that pets can live longer, happier lives. Their products are prepared with the finest ingredients that are carefully selected and follow strict quality standards.

Natoo practices sustainability daily in their production and supply chains. The brand is also focused on conscious consumption at all levels of activity and always prioritizes animal welfare. For more information, please visit




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