THANKS IN PART to ever-increasing shipping costs, the freezer aisle remains where independent pet retailers compete best with big e-commerce. And with raw and other fresh foods growing in popularity, indies are adding freezer doors and bringing in new brands. Look at this list to see what you may be missing!
Frozen Raw Beef Entree Patties
VITAL ESSENTIALS
Minimally processed to preserve vital nutrients. Complete and balanced, easy-to-serve patties ensure dogs receive essential vitamins and minerals. Retailers benefit from branded freezer graphics and vinyl decals, with store support provided by a dedicated sales team. 6 pounds.
vitalessentials.com, (800) 743-0322
$39.99
Temptin’ Turkey Recipe Keto Formula
BONES & CO.
In new packaging, all-life stages low-carb raw food for dogs, formulated with 95% meat, organs and bone, supporting canine metabolism with a 1:1 fat-to-protein ratio and less than/equal to 1% carbs. Online training, virtual brand support, nutrition webinars, Astro Loyalty offers and promotional materials. 3, 5 (also new), 6 and 18 pounds.
thebonesandco.com, sales@thebonesandco.com
$23.49-$126.99
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Raw Frozen Primal Pronto
PRIMAL PET FOODS
Highly digestible formulas provide benefits of raw feeding with the convenience of bite-sized pieces that thaw quickly. Crafted with high-quality protein and certified organic produce delivering real, whole-food nutrition with no synthetic vitamins or minerals. In a variety of proteins for dogs and cats, plus Puppy formula, in 4-pound (canine) or 1-pound (feline) resealable bags.
primalpetfoods.com, (800) 742-1312
$9.98-$41.98
Complete Recipe For Cats
NORTHWEST NATURALS
Minimally processed raw diet for cats. Sourced sustainably in the U.S., with rabbit from France. Delivers 98% animal protein diet, mimicking felines’ natural dietary needs. Also promoted as topper for dogs. Frequent buyer program, customizable POS and training provided. In Beef & Trout, Chicken, Duck, Rabbit, Trout, Turkey and Whitefish. 2 pounds.
nw-naturals.net, (503) 517-9800
$18.99-$29.99
Original Frozen Raw Recipes
STEVE’S REAL FOOD
Biologically appropriate raw food for dogs and cats with 80% meat, organs and bone, and 20% produce and supplements. No synthetic vitamins and minerals. In Chicken, Turkey, Beef, Pork, White Fish, Turducken and Lamu in four sizes of patties and nuggets. Comprehensive retailer education. 5 to 20 pounds.
stevesrealfood.com, (801) 432-7478
$35-$144
Viva Raw
VIVA FOR CATS
Crafted from humanely raised animals without hormones or antibiotics in a USDA-inspected facility. Uses 100% organic supplements. Meets AAFCO Cat Food Nutrient Profiles for All Life Stages. In Chicken, Beef, Turkey, Duck and Rabbit. Info booklets and phone/online support. Sold in two 1-pound packages.
vivarawpets.com, (919) 371-8882
$6.25-$10.25 per pound
Ground Green Beef Tripe
OMA’S PRIDE
For dogs and cats, made from Wisconsin-raised, grass-fed cattle. Finely ground and unbleached green tripe, with naturally occurring digestive enzymes, probiotics and essential amino acids for gut health and immune support. 100% natural without additives or HPP. Sampling kits, Astro Loyalty, online and in-person training, and store-specific retail collateral provided. 2- and 3-pound portion packs, and 14-pack of 4-ounce patties.
omaspride.com, (800) 678-6627
$13.99-$38.99
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Stella’s Super Beef Frozen Raw Dinner Patties
STELLA & CHEWY’S
Essence of a dog’s ancestral diet with 95% meat, organs and bone, all from grass-fed beef. Enriched with organic produce, taurine, vitamins, minerals, probiotics and antioxidants. No pea, lentil or potato. Small patties in 3 pounds, small and large in 6 and 12 pounds.
stellaandchewys.com, reddoor@stellaandchewys.com
$24.99-$84.99
Frozen Raw Food
GREEN JUJU
New limited-ingredient frozen raw diet with responsibly sourced high-quality proteins, including nutrient-rich organ meat and added dark leafy greens and kelp. Complete and balanced with no grains, gluten, fillers, synthetic vitamins or minerals. RetailPet training, Astro Loyalty and freezer programs, and ISOs. Pork, Rabbit with Duck Liver, Beef, Lamb and Goat. 3, 6 and 18 pounds.
greenjuju.com, info@greenjuju.com
$27.99-$179.99
