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American Pet Professionals Welcomes New Members

Record numbers of pet businesses join American Pet Professionals in 2018.




(PRESS RELEASE) BABYLON, NY – A record number of new members have joined American Pet Professionals since early 2018 and have continued to do so throughout the year. New members represent startups in the pet technology and pet app space as well as many new pet product manufacturers, financial services for pet businesses, pet sitters, pet media and pet organizations. Since its inception in 2009, American Pet Professionals has always allowed pet professionals from all areas of the industry to join.

“Our organization has grown tremendously this year, with so many new types and categories of members in the pet industry from all around the country. I absolutely love seeing what our members have created as a businesses and animal educational organizations alike. I am thrilled to announce our new members and encourage everyone to visit their websites on our Membership Directory and learn more about what they do,” said Nancy Hassel, president and founder of American Pet Professionals. “I am excited to welcome each new member, help them with their business goals, referrals, connections, questions and look forward to working with them in 2019!”

New members include:

Pet Technology and Pet App Companies:

  • Jason Hanny of the Pet Connect App, which is a free pet owner app that connects them with pet businesses making it easier to find the resources they need. And it gives pet businesses a way to meaningfully engage current and new clients with easy-to-use targeted marketing, custom-built profiles and more. Jason is based in Arlington, VA, and is VIP member.
  • Siva Marimuthu of RV PetSafety, which is a pet technology and app based product that monitors the pet’s environment and temperature and alerts you when they are in danger. Created for people that travel with their pets in RV’s and cars. Based in Palo Alto, CA and are VIP Members.
  • Casey Isaacson of DigDates, the Dog Person’s Dating app that launched in February of this year and helps connect dog people based on what’s most important to them when it comes to dating. It was built by sisters, Casey and Leigh Isaacson who are based in New York, NY and New Orleans, LA.
  • William Loopesko of PuppTech, which is brand new pet product that detects the temperature and humidity, has a built in microphone, GPS, wireless connectivity and will alert pet parents by text via the app on their smartphone if their pet is in danger. The device can be used in car, boat cabin, anywhere you’re traveling with your pet and even provides a safety feature showing passers by that the pet is safe. Pupptech is based in Denver, Colorado.
  • Lars Rissman of the Groomit App, which is an app that pet parents can get pet grooming on demand with certified pet groomers at the time they request and in their own home. Currently servicing New York City, northern New Jersey, Westchester, Connecticut and San Diego. Groomit is based in New York, NY.
  • Lowell Kaufman of Well Informed Pet app, which is a pet app revolutionizing the pet health industry by offering easy access to a pet’s health information. Based in New York, NY.

Pet Product Manufacturers:

  • Gay Jensen, owner of Golden Wellness Dogs, which makes turmeric products for dogs, which help prevent, join inflammation and provides healthy immune support. Gay is a VIP Member based in Manchester Center, Vermont.
  • Immacula Pierre, CEO of Iconic Paws which is a pet product manufacturing company that offers natural and healthy treats and supplements for dogs. VIP Member based in Woodbridge, VA.
  • Jim Umlauf and Brian Devening of 4KNines who make premium car seat covers built by dog owners for dog owners. Engineered to out perform and outlast other covers on the market. 4KNines donates a percentage of each sale to animal advocacy groups. VIP Members and based in Oklahoma, OK.
  • Zsolt Sapy, COOof Smoke Alarm Monitoring an affordable, wireless solution to monitor your family and pets and property in the event of a fire. Keeping your pets safe even when you are not home! Visit their website to see how this incredible technology works. Zsolt is a VIP Member and based in NY.
  • Zel Crampton the CEO and founder of Diggs which just launched a brand new line of pet products including the ‘best crate ever’ raising the standard of living for dogs everywhere. Based in Brooklyn, NY.
  • Gretchen Mannix of South Fork Pets who make handmade dog treats, with healthy, wholesome and all-natural ingredients that are locally sourced in the Hamptons, NY.
  • Shane Whelan of Pet Containment Systems and PetFenceology, which is a proposal and automation software designed to help pet fence companies grow and harmonize they way they do business. VIP Member based in Milford, MI.
  • Sherri Davis, CPO of Amuse Pooch, wholesome, artisan dog treats made with single ingredients. Made in the USA and based in New York, NY.
  • Michael Caruso of Raptor Shield, which is a armor like vest for dogs to protect against birds of prey picking attacking and picking up a small dog. It is the only product on the market to protect dogs from hawks, raptors and other birds of prey. Based in River Grove, IL.

Veterinarian/Pet Medical Supply:

  • Stella Kim Founder and CFO of MixLabRX, which is a compounding lab that works with pet owner’s veterinarians to make personalized pet meds for their pets. Based in New York, NY.

Pet Retail/Ecommerce:

  • Corey Abramowitz, Founder of BarkYours which is the online destination to by and sell unique and beautiful dog-themed gifts and crafts online. BarkYours just launched this year. Corey is based in New York, NY.
  • Marshall Morris COO of iHeartDogs that is a manufacturer and online distributor of products for pets and the people that love them. They partner with their customers (1 million to date) on every product to make a big impact in shelters. With that support they have provided 10 million meals to shelters, 100,000 toys and much more. Based in Anaheim, California.


  • Lauren Collier of Lauren’s Crazy Pet Show, a media company that travels covering pet news and showcasing pet businesses, animal rescues, pet events and much more. Lauren was a TV anchor for many years on News 12 Connecticut. She is based in Shelton, CT.

Pet Health:

  • Arden Moore of Pet First Aid for You a Pet Health and Safety teaching pet parents and professionals about pet health, safety, first aid, CPR and more. Arden also hosts the popular pet podcast Oh Behave! Arden is based in Houston, Texas.
  • Anastasia Kvyatkovskaya Founder of DogHauz. Anastasia is a K9 Fitness Coach and Nutritionist offering canine wellness coaching for pets using dog training and exercise, healthy eating made at home and much more! Anastasia is based in New York, NY.
  • Lindsey Campbell, Co-Founder and VP of TEEF! Daily Dog Dental Care. TEFF is a plant based prebiotic that outsmarts the bacteria in your dog’s mouth – including the bad bacteria that forms plaque, creates gum disease and attacks teeth. TEEF! uses nontoxic nutrients that wash over their teeth and gums every time they drink their water, creating a healthy and fresher-smelling mouth. Product launching in Q1 in 2019. Based in Minneapolis, MN.

Graphic & Website Design:

  • Kaila Piepkowof Dox Design is a design and development studio that focuses on creating compelling designs for pet-friendly and pet-focused businesses. VIP Member based in Grand Rapids, MI.

Pet Sitting & Dog Walking/Boarding:

  • Liz Freitag Owner of Peninsula Pups Doggie Daycare, the leader in the market of dog daycare for Erie’s canine community. We provide a safe and stimulating environment in which dogs can socialize, exercise and just be dogs in their natural state as a pack. They offer many services and pet products at their location based in Erie, PA.
  • Heather Curatolo of Paws on Pine a five star rated dog walking, pet sitting and concierge servicing lower Manhattan, NY.
  • Florence Dixon Owner of In Home Pet Services of Westhampton Beach that offers pet sitting, dog walking and pet care services. Based in Westhampton Beach, NY.

Pet Event Organizers:

  • Leslie Kennedy, Director of Barking Beauty Pageant– that organizes and hosts one-of-a-kind competition for dogs, and beauty pageants that benefit animal charities & civic organizations. Founded 2006. Leslie is based in Westhampton Beach, NY.
  • Sonali Nigam of PetMinded Co., a pawfriendly concierge business offering pet parents services, pet education and pet-friendly events based in New York, NY.

Pet Friendly Organizations:

  • Beth Miller, Founder & CEO and Tom Everhart, CPO of WagTown. Wagtown sets responsible and genuine standards for the term, “dog friendly.” Our mission is to lead the movement to create a Wagtown® community for everyone. To do this, we advocate for dog-friendliness through research, consulting, leveraging big data, education, marketing, and empowerment. Based in Centerville, Ohio.

Financial Service Companies:

  • Steven Cron and Loren Shuman of Benchmark Payment Networks which provides electronic payments to merchants in all 50 states and many countries. They offer a comprehensive suite of products and services. Tailing credit card processing programs for the special business needs of financial institutions, independent sales organizations and agents and now also helping pet businesses. VIP Members based in Cold Spring Harbor, NY.
  • Jeri Ann Cook, Founder of Sunstone Bookkeeping a bookkeeping company that focuses on the finances for pet businesses so they can focus on their passion, taking care of animals. Based in Stratford, CT.

Non-Profit Organizations:

  • Sass Levine, Founder and Executive Director of DogAbility Center. DogAbilityCenter’s mission is to provide innovative canine-assisted experiences, using certified therapy dogs with skilled handlers, that afford comfort, inspiration, socialization, education and recreation to better the lives of people of all abilities in the community. Based in Syosset, NY.

In 2018, American Pet Professionals offered many new membership benefits to members, including free live learning events monthly on Facebook; accessible downloadable content; hosted events in various locations in the country; and information for pet professionals at every level to help their businesses, animal rescues or non-profit organizations. “In 2019 we have even more new membership benefits to be added, which we cannot wait to announce in the New Year,” said Nancy Hassel.

Membership dues are annual, with different levels to choose from for non-profit animal rescue and organizations, solo-entrepreneurs, and corporate businesses. Membership dues are increasing in 2019, so anyone interested in joining and becoming a membership should do so before Jan. 1.

For more information, go to To contact Nancy Hassel, call (631) 446-1105 or email




Pet Sustainability Coalition

Pet Sustainability Coalition Presents: Critical Sustainability Strategies for Retailers

This webinar, held on November 7, 2019, is the second in a series from PSC discussing how retailers can establish sustainable practices in their business. Moderated by PSC’s Andrea Czobor, the webinar unveils data behind the increasing consumer demand for sustainable products, what retailers have to gain from connecting with these purpose driven consumers, and a new PSC program that makes finding these products easier for retailers.

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Press Releases

Veritas Farms Announces Expansion of Veritas Pets Into Ingestible Pet Products

The company is launches three separate ingestible products designed specifically for pets.




(PRESS RELEASE) FORT LAUDERDALE, FL — Veritas Farms, Inc. (OTCQB: VFRM) (“Veritas Farms” or the “Company”), a vertically integrated agribusiness focused on the production of full spectrum hemp oil products with naturally occurring cannabinoids,  announces the release of pet ingestible chews under the recently introduced Veritas Pets product line.

The company is launches three separate ingestible products designed specifically for pets, which are all made with natural ingredients and infused with the Company’s full spectrum hemp oil. Veritas Pets Skin & Allergy Chews are formulated with EPA & DHA to help address your pets skin health and address seasonal allergies. Veritas Pets Calming Chews are formulated with Chamomile and Valerian Root which will help keep your pet calm during thunderstorms, fireworks or any stressful environment they sometimes face. Veritas Pets Joint Care Chews include ingredients such as Glucosamine and Chondroitin which are formulated to support healthy joints. Veritas Pets also offers a bacon and tuna flavored tincture infused with the Company’s full spectrum hemp oil. In addition to the many ingredients formulated to support each condition, each ingestible chew contains 10mgs of the Company’s full spectrum hemp oil.

Veritas Farms recently won an award for “Best New Product” on its Calming Chews at the Pet Hemp/CBD ECRM event in Cape Coral, FL this past November. Management has expended significant resources on the research and development of the Veritas Pets product line and the team involved is very excited to launch these products specifically for pets.

Alexander Salgado, CEO and co-founder of Veritas Farms, stated, “We designed each new pet product with premium, targeted ingredients along with our full spectrum hemp oil to help pets and pet owners alike to find balance and wellness in their day. Our products are very different than many of the CBD pet products currently on the shelf and we strive to become a leader in this space with our award-winning products.”

Veritas Pets products are available for purchase here.

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Press Releases

Gott Pet Products Names Fred Corbett National Sales Manager

He formerly served as Mid Atlantic Territory sales manager at this family-owned business.




(PRESS RELEASE) ST. FRANCIS, WI – Fred Corbett has recently been promoted to national sales manager for Gott Pet Products, purveyors of Charlee Bear natural dog treats and Hound & Gatos natural food for pets. He formerly served as Mid Atlantic Territory sales manager at this family-owned business.

In Corbett’s new role, he will lead the company’s growing sales organization and strengthen relationships with retailer and distributor partners nationwide. Before joining Gott Pet Products in 2019, Corbett served as national sales manager, Pet & Treats at F.I. Emmert and vice president of sales at Signature Pet Products. Prior to that, he held the title of regional manager, Pet Specialty Division at Mars Petcare. He is known to industry veterans as an accomplished sales professional and dynamic team coach.

“Fred has an impeccable reputation for helping retailers experience greater food and treat category growth,” stated Patrick McGarry, general manager of Gott Pet Products. “I’m confident that his drive, determination and team leadership abilities will propel both of our brands to new heights.”

Corbett steps up at an exciting time in Gott Pet Products history. Charlee Bear dog treats recently introduced two innovative new lines: Bearnola Bites, which are crunchy granola clusters bursting with aroma and taste, and Meaty Bites, raw, freeze-dried morsels blended with real superfoods that’s one of a kind. Hound & Gatos recently launched a line of dry pet food that includes three grain free recipes for dogs, three grain free recipes for cats, and two recipes for dogs made with ancient grains. To help address heightened consumer concerns, all are formulated without peas, lentils, chickpeas, or white potatoes and are supplemented with taurine.

For more information on Charlee Bear, please visit Retailers and distributors interested in learning more about Hound & Gatos are encouraged to visit

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Press Releases

Petcurean Teams Up with Coastal Farm & Ranch in Washington and Oregon

Stores will carry NOW FRESH and GO! SOLUTIONS wet & dry recipes for dogs & cats.




(PRESS RELEASE) CHILLIWACK, BC  – Petcurean, a Canadian company that creates expert formulated, premium-quality recipes for cats and dogs, announces a new partnership with Coastal Farm & Ranch to bring the Company’s GO! SOLUTIONS and NOW FRESH collections to pet parents at Coastal stores across Washington and Oregon. This new partnership expands Petcurean’s presence in the Pacific Northwest, with a specific focus on serving the needs of pets and their pet parents who farm, ranch, hunt, and fish to sustain their livelihoods.

“We’re excited to bring our GO! SOLUTIONS and NOW FRESH collections to Coastal Farm & Ranch stores throughout Washington and Oregon because their hardworking customers deserve high performing pet nutrition for their active dogs and cats,” said Anabel Immega, trade marketing manager, Petcurean. “We offer a wide range of recipes to meet the diverse needs of each and every pet, so whether they’re seeking protein-rich recipes to maintain strong muscles, whole-grain recipes for sustained energy, or recipes designed to meet the unique nutritional requirements of large or small breed sizes, they can now find it at Coastal Farm & Ranch.”

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Video: Dog Owner Buys $6M Super Bowl Ad to Thank Veterinary School for Its Help

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The GO! SOLUTIONS collection features wet food and dry recipes for dogs and cats of all life stages, including puppies, adults and senior pets. Each recipe was created to provide complete and balanced nutrition, while also offering functional, solutions-based benefits to support pets’ unique dietary needs, including picky eating, itchy skin or dull coat, and food sensitivities. The collection includes grain-free, whole-grain, and potato-free options, and meat protein-rich recipes formulated to support optimal digestion. GO! SOLUTIONS wet and dry recipes for dogs are complemented by a line of meal mixers, which feature freeze-dried functional ingredients to help address issues like skin and coat care, hip and joint support, digestive health and weight management.

Petcurean’s NOW FRESH collection features breed size and life stage specific kibble recipes for dogs and cats, featuring large and small kibble sizes to meet various palatability preferences. , as well as complementary wet food recipes. All recipes for dogs and cats feature market fresh meat or fish, and no rendered ingredients or meat meals, grain, gluten, wheat, beef, corn or soy.

Formulated by Petcurean’s Nutrition Team, led by the award-winning Dr. Jennifer Adolphe, all GO! SOLUTIONS and NOW FRESH recipes contain no by-product meals, no added growth hormones and no General artificial preservatives. The wet and dry recipes are fully integrated and aligned within each collection, which supports wet with dry combination feeding and offers greater variety for food preferences that may change over time. The GO! SOLUTIONS and NOW FRESH wet food recipes can be served as a treat, topper, or as a complete and balanced meal on their own.

All wet food recipes produced by Petcurean are packaged in recyclable Tetra Pak cartons that are made from Forest Stewardship Council (FSC) certified paperboard and 65 percent renewable materials. The cartons are more sustainable than cans and are BPA-free, in addition to being re-closable. Petcurean is currently the only brand to offer Tetra Pak recipes that feature shredded, minced and pâté formats, in addition to stews. This provides highly palatable texture options for cats and dogs that may have varying preferences due to age, breed size and other factors.

“At Petcurean, we focus on being leaders in science-based nutrition, and our nutrition team led by Dr. Jennifer Adolphe has been recognized across the industry for its expertise in recipe formulation,” continues Immega. “And like Coastal Farm & Ranch, we also focus on kinship and community at all levels, and Petcurean looks forward to working with Coastal retailers to support the causes that are important to them, including local humane societies, food banks, Boys & Girls Clubs, and 4H & FFA Youth.”

For more information about GO! SOLUTIONS, please visit:

  • For dogs:
  • For cats:

For more information about NOW FRESH, please visit:

  • For dogs:
  • For cats:

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