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Ask for Reviews on Fair-Weather Days




A study a few years back of over 1 million online reviews of 840,000 restaurants turned up an interesting finding: Diners gave worse ratings when it was raining. “The best reviews are written on sunny days between 70 and 100 degrees … a nice day can lead to a nice review. A rainy day can mean a miserable one,” researcher Saeideh Bakhshi told The Washington Post. The obvious takeaway: Move your store to Hawaii. Failing that, best to ask for reviews on nice days.



P.L.A.Y. Media Spotlight

At P.L.A.Y. — Pet Lifestyle & You — toy design is definitely a team effort! Watch PETS+ interviewer Chloe DiVita and P.L.A.Y.’s Director of Sales Lisa Hisamune as they talk about the toy design process, the fine-tuning that makes each toy so special and why every P.L.A.Y. collection is made with independent retailers top of mind.

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