Brainstorms

Host an Ask Me Anything (AMA) to Engage with Customers and Attract New Ones

It will solidify you as local business owner who wants to help pets not just sell products.

Published

2 years ago

June 8, 2022

PETS+ Staff PETS+ May-June 2022

“I’m your local pet pro. Ask me anything.” One of the lessons of social media is how much people like interacting with brands and business owners, especially in those fields where they have a personal interest, such as pet care. As such, take some inspiration from Reddit’s hugely popular question-and-answer format and host your own live Ask Me Anything (AMA) to engage with local customers. Promote it ahead of time through your newsletter and on your social media, pointing potential participants to the when and where, the latter whether that be Facebook, Instagram, TikTok or YouTube. Save the session and share after for additional engagement in the comments!

NASC Media Spotlight

At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.