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Host an Ask Me Anything (AMA) to Engage with Customers and Attract New Ones

It will solidify you as local business owner who wants to help pets not just sell products.





“I’m your local pet pro. Ask me anything.” One of the lessons of social media is how much people like interacting with brands and business owners, especially in those fields where they have a personal interest, such as pet care. As such, take some inspiration from Reddit’s hugely popular question-and-answer format and host your own live Ask Me Anything (AMA) to engage with local customers. Promote it ahead of time through your newsletter and on your social media, pointing potential participants to the when and where, the latter whether that be Facebook, Instagram, TikTok or YouTube. Save the session and share after for additional engagement in the comments!



P.L.A.Y. Media Spotlight

At P.L.A.Y. — Pet Lifestyle & You — toy design is definitely a team effort! Watch PETS+ interviewer Chloe DiVita and P.L.A.Y.’s Director of Sales Lisa Hisamune as they talk about the toy design process, the fine-tuning that makes each toy so special and why every P.L.A.Y. collection is made with independent retailers top of mind.

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