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Better Choice Company Launches Halo Elevate

The new brand was formulated with industry-leading nutrient levels to provide optimal pet health.




Halo Elevate-8items

(PRESS RELEASE) NEW YORK — Better Choice Company (NYSE: BTTR), a pet health and wellness company, announces the launch of Halo Elevate, a new super-premium, natural pet food backed by science. The new brand was formulated with industry-leading nutrient levels to provide optimal pet health. Recipes with full ingredient transparency and traceability give pet parents confidence in what they are feeding their pets.

“We created Halo Elevate to boldly deliver best-in-class nutrition to pet parents. Our recipes are simple and transparent, proudly shown on the front of our packaging and directly address the top five pet health concerns,” said Scott Lerner, CEO of Better Choice Company. “Halo Elevate allows pet parents to confidently upgrade the quality of their pet food.”

Hitting shelves in March at Petco, Pet Supplies Plus and neighborhood pet stores, Halo Elevate includes 39 SKUs of dry and wet food for dogs of all ages and breeds. Formulated by prominent veterinary and nutrition experts, a variety of recipes are available including grain-free and healthy grain choices, as well as chicken, red meat, salmon and lamb options. Other features include:

Industry-Leading Critical Nutrition

  • Digestive Health – 610 Million Live Probiotics (CFU/LB)
  • Industry-leading levels of patented probiotics plus prebiotics help support a healthy digestive system
  • Heart and Immunity Support – Guaranteed Taurine and Antioxidants
  • Formulated with Taurine to support healthy heart function and leading levels of the powerful antioxidant Vitamin E for immune support
  • Healthy Skin and Coat – Leading Omega Fatty Acid Levels
  • Optimally balanced OMEGA 3 and OMEGA 6 fatty acids to support skin and coat health
  • Hip and Joint Support – Leading Glucosamine and Chondroitin Levels
  • Glucosamine and Chondroitin replenish nutrients that support hip and joint health
  • Strength and Energy – 90% of Protein from Easily Digestible Animal Sources
  • Animal proteins are highly digestible and deliver an optimal amino acid profile to support muscle health

Full Transparency and Traceability

  • Ingredient formulation highlighted on the front of product packaging
  • Top 10 ingredients make up 84-97% of the total recipe
  • Traceability of all ingredient’s origin and purpose is available on the website
  • ZERO fillers such as corn, wheat, soy, lentils or peas

U.S. Production Facility

  • Cooked in the USA using the world’s finest ingredients
  • SQF (Safe Quality Foods) 9 certified facility



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