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Bocce’s Bakery Acquired by Private Equity Firm

Bocce’s was founded in 2010 by Andrea Tovar after she had a difficult time finding simple, natural treats for her dog.




SAN FRANCISCO — Bocce’s Bakery, a pet treats company, has been acquired by newly formed pet consumer platform Antelope.

Bocce’s will continue to operate under its brand name within Antelope. Financial terms of the deal were not disclosed.

Bocce’s was founded in 2010 by Andrea Tovar after she had a difficult time finding simple, natural treats for her dog, Bocce. She started by baking treats in her New York City apartment and her sister Natalia Tovar joined the business in the first year. Bocce’s treats can now be found in local independent pet stores, natural grocery chains and national retailers such as Target, Petsmart, Petco and Shake Shack. Andrea and Natalia Tovar will continue as senior advisers to the company.

Antelope was launched by private equity firm Alpine Investors and consumer brands entrepreneur Wendy Wen. Wen was previously the co-founder and chief operating officer of SENREVE, a luxury handbag brand.

“We started Bocce’s in a small oven and could not be more proud of how our customers have stood behind our mission over the past decade. In considering the next step in Bocce’s growth trajectory, we have found Alpine to be unique in their energy, enthusiasm, and care for our brand,” said Andrea Tovar. “We are confident that Alpine and Wendy will continue to build on Bocce’s strong foundation while maintaining Bocce’s quality promise and our commitment to making a positive change in the pet aisle. We are excited about the opportunities that partnering with Alpine will unlock for Bocce’s and look forward to this next chapter in the Bocce’s story.”

Wen, CEO of Antelope, said, “The company that Andrea and Natalia have built is unmatched in its product, branding, and values. I am thrilled to partner with Bocce’s and am committed to preserving the unique DNA that has made Bocce’s so successful while investing in the infrastructure to help the brand scale to the next level.”




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