(PRESS RELEASE) MINNEAPOLIS, MN – Bright Planet Pet, the first company to launch plant-based dog treats that taste and smell like real meat, announces a new product flavor – Better Bac’n – as well as a new distribution contract with Central Pet Distribution to further meet the demand of vegan, sustainable plant based dog treats. The new distribution partnership will increase product availability to independent and regional pet specialty stores across the United States.
Woman-owned and led, Bright Planet was founded in March 2020 on the principle that dogs, and their people, deserve a truly sustainable dog treat that is delicious while being 100% plant-based and vegan. Bright Planet treats are made from sustainable all-natural ingredients, create up to 90% less carbon emissions, use up to 68% less water than comparable meat-based treats, and help pet parents reduce their dog’s carbon pawprint. Furthermore, 1% of all sales are donated to the Eden Reforestation Project helping to further combat climate change.
“Bright Planet Pet was born out of a desire to create a brighter, better planet and help pet parents seeking simple ways to live more sustainable, green-forward lives. Swapping to a vegan dog treat, like Bright Planet, is one easy way and Central Pet Distribution is an ideal partner to help us further achieve that,” said Katherine Ellison, founder & CEO of Bright Planet Pet. “Central Pet’s mission to innovate, grow, and lead the industry is right in line with our goals for Bright Planet.”
“We have heard the words ‘sustainability’ and ‘plant-based’ so many times in today’s world. Central Pet Distribution believes these trends are here to stay and many pet owners are looking for products that align with the trends of plant-based and sustainability. In alignment with those beliefs, Central Pet Distribution believes there is an obvious need for products like Bright Planet in the market,” said Joe Lee, Director of Sales at Central Pet Distribution. “We’re thrilled to introduce our new partner in Bright Planet to help bring their vegan dog treats to more pet parents who are seeking sustainable and plant-based treats across the country. Our sales team is looking forward to spreading the word on Bright Planet and their products to our customers.”
Original product flavors include Better Burg’r, Better Brat, and Better BBQ Chick’n; Better Bac’n will be available soon. In addition to the original package size, 12oz value packs and 5oz 2-calorie training treats will also be available. All flavors are made with a base of chickpea flour, brown rice, sweet potato, and yeast; they are free-from corn, soy, wheat, and peas.
Bright Planet Pet is a 2022 winner of Purina’s Pet Care Innovation Prize; a graduate of Leap Venture Studio, the first pet care-specific startup accelerator; and officially certified by the Pet Sustainability Coalition, further enforcing their focus on climate change and lowering carbon pawprints.
Advertisement
Treats are available for purchase online at BrightPlanetPet.com, Amazon, Chewy, Petco, Hy-Vee, PetValu, and more. To find a store near you visit here. For more information visit BrightPlanetPet.com and follow at Facebook, Instagram, and Twitter @brightplanetpet #brightplanetpet.
About Bright Planet Pet
Bright Planet Pet is the first company to launch plant-based dog treats that actually taste and smell like real meat. Founded in March 2020 by Katherine and Dave Ellison on the principle that dogs, and their people, deserve a truly sustainable dog treat that is delicious while being 100% plant-based and vegan. All treats are made from sustainable all-natural ingredients, create up to 90% less carbon emissions, use up to 68% less water than comparable meat-based treats, and help pet parents reduce their dog’s carbon pawprint. Bright Planet Pet is certified by the Pet Sustainability Coalition and 1% of all sales are donated to the Eden Reforestation Project helping to further combat climate change. For more information visit www.brightplanetpet.com.
About Central Pet Distribution
Central Garden & Pet (NASDAQ: CENT) (NASDAQ: CENTA) understands that home is central to life and has proudly nurtured happy and healthy homes for over 40 years. With fiscal 2021 net sales of $3.3 billion, Central is on a mission to lead the future of the pet and garden industries. The Company’s innovative and trusted products are dedicated to helping lawns grow greener, gardens bloom bigger, pets live healthier and communities grow stronger. Central is home to a leading portfolio of more than 65 high-quality brands including Pennington®, Nylabone®, Kaytee®, Amdro® and Aqueon®, strong manufacturing and distribution capabilities and a passionate, entrepreneurial growth culture. Central Garden & Pet is based in Walnut Creek, California and has over 7,000 employees across North America and Europe. For additional information about Central, please visit www.central.com.
