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CANOPHERA Expands US Operations with New Key Hires

The hires are in warehouse management, operations and logistics, and administration and customer service.




Wade Plummer, Robert Silva, Kaila Zielenski

Wade Plummer, Robert Silva, Kaila Zielenski

(PRESS RELEASE) NEW BERN, NC – “The Original” natural wood dog chews, CANOPHERA has quickly become the world’s leading producer and distributor of the“original” all-natural wood dog chews, is pleased to announce the expansion of its US operations with the recent hiring of three key positions. The company has appointed a warehouse manager, director of operations & logistics, and director of administration & customer service to support its growing business and meet the increasing demand for its products.

CANOPHERA’s NEW warehouse manager, Robert Silva, has been with the company for 6 months. Before beginning his journey with CANOPHERA, Robert was a warehouse operations manager for a local nonprofit for four years. While Robert is new to the pet industry, his experiences with detail-oriented work environments and his attention to detail will only heighten the level of excellence CANOPHERA strives for.

Wade Plummer has been named director of operations & Logistics for CANOPHERA and has been in this current position for 4 months. Before joining the team, Wade owned a residential design and drafting company. His architect mind is perfect for the detail needed to ensure systems and processes run smoothly. At the beginning of versed career, Wade spent his time as a convention center manager. These skills have made a seemingly smooth transition into the pet industry, and his professionalism is a calming rutter to the CANOPHERA Team.

Lastly, Kaila Zielenski joining the team as director of administration & customer service is just the breath of fresh air that CANOPHERA needed. Being new to the pet industry has not been intimidating. As a former teacher, Kaila brings a communication style of genuinely caring and listening to customers’ needs on a whole new level. With the willingness to learn and tackle new responsibilities with determination and grace, Kaila looks forward to assisting CANOPHERA in this time of tremendous growth.

“We are thrilled to welcome Robert, Wade, and Kaila to the CANOPHERA team. Their extensive experience and expertise will be invaluable in driving our US operations forward and delivering exceptional services to our clients,” states Rob Johnson, president of CANOPHERA LLC. “As we continue to expand our presence in the US market, these key hires will play a crucial role in ensuring that we maintain our high standards of quality and efficiency.”


For more information on CANOPHERA and how it will drive revenue for your business, or to order products or our beautiful display for your store, please visit or email


Combining our deep love for the planet and dogs and learning to understand their unique behaviors better, we set out to satisfy their basic needs by creating a more sustainable, natural, and safer line of wood chew products for dogs: CANOPHERA. What started as a small-scale company in 2012 soon grew into Europe’s leading producer and distributor of natural dog chews. Together with our sales partners, we supply nearly 20 European countries and are expanding all over the USA with new products, display/POP, and more. With over a million products sold since 2018, we seek to improve dogs’ lives everywhere and drive revenue for our retailer and distributor partners.



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