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Company of Animals Announces Leadership Succession

Dr. Roger Mugford retires as CEO, with Dr. Emily Mugford succeeding her father in the role.




(PRESS RELEASE) After 44 years at the helm of the Company of Animals (COA), founder and CEO Dr. Roger Mugford is passing the torch to his daughter Emily. Roger has been an influential figure in the pet industry, and his legacy will now be carried forward by Emily, who has been unanimously appointed by the COA Board as their new Chief Executive Officer.

In a heartfelt message to COA staff, Roger expressed gratitude for the fulfilling and varied career he has had with dogs and the COA. He highlighted the unique nature of COA as an independent business, free from the corporate constraints that dominate the pet industry. He emphasized both the past achievements and continuing opportunities that arise from his daughter’s appointment.

Dr. Emily Mugford is a veterinary surgeon with a wealth of experience in the pet industry and has been a director and COA Board member for three years. In her introductory letter to the staff of COA, she shared her journey from packing Haltis when a child and in the early days of the company, to qualifying as a veterinary surgeon and then practice owner. She expressed pride in Roger’s achievements and outlined her commitment to build upon the foundations he has laid.

Having owned a veterinary practice and worked in various leadership roles within the veterinary industry, Emily brings a deep understanding of the pet industry. She expressed excitement about leading COA and her commitment to learning from the team, acknowledging both the present challenges and future opportunities.

Dr. Roger Mugford will continue to be involved in COA, overseeing The Pet Centre at the company’s UK headquarters on Ruxbury Farm and pursuing opportunities that benefit animals and the planet. He expressed gratitude to the staff for their loyalty and urged them to extend the same support to Emily.

The Mugford family’s dedication to the well-being of pets and their owners is evident in COA’s mission statement: “To enrich the lives of pets and people through innovative best-in-class products and services.” Emily is poised to carry forward this mission, with an emphasis upon building strong customer relationships and a promise to focus on activities and products that enhance the human-animal bond, which are the core of COA’s work.


The transition from Roger to Emily marks a new chapter for COA, emphasizing continuity and a commitment to the values that have defined the company since its inception.

About Company of Animals

Company of Animals (COA) was founded in 1979 by Dr Roger Mugford. Constantly developing and expanding, the COA portfolio now boasts over 11 different product ranges including Halti, (the 2016/7 World Branding Award winner), Baskerville muzzles, training accessories and the revolutionary hand-held Pet Corrector device (which interrupts unwanted behaviour by a hiss of air). The Company of Animals also acquired a much-loved grooming brand Pet Head, in 2016.

The headquarters site in rural Surrey has now been rebranded to the Company of Animals Pet Centre and widely regarded as one of the best in the country. The centre specialises in all levels of dog training, offers behaviour consultations on veterinary referral, hydro and physiotherapy as well as helping to resolve legal issues about pets. The Company of Animals Pet Centre also boasts not one but two agility fields as well as the first Pet Head Grooming Parlour, all on site at Ruxbury Farm. This unique 360° approach to care for animal health, hygiene and welfare gives Company of Animals the ability to constantly research and develop new products that help address pet-related behaviour and training problems, as well as providing a practical base on which to test new designs and principles of animal training.

COA now has offices in the UK, USA and Australia, working closely with suppliers, distributors and partners in more than 50 countries. In 2019, The Company of Animals commitment to international trade was recognised by receiving the Queen’s Award for Enterprise.



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