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Company of Animals Wins Prestigious World Branding Award for Halti

The awards recognize outstanding achievements in branding across a variety of industries.




(PRESS RELEASE) Company of Animals, a leading global provider of innovative pet training and behavior solutions, announces its momentous achievement in securing the esteemed World Branding Award for their flagship brand, Halti. The prestigious accolade was bestowed upon the company at the annual World Branding Awards ceremony held on 27th July in Vienna, a celebration of excellence and innovation in branding from around the globe with over 100,000 pet and animal lovers from 32 countries, across five continents voting for their favorite brands.

The World Branding Awards recognize outstanding achievements in branding across various industries, honoring companies that have successfully positioned their brands as paragons of excellence and achieved unrivaled recognition among consumers. Following a rigorous assessment process, Company of Animals emerged victorious in the “Apparel and Accessories – Harnesses” category, reaffirming its unwavering commitment to providing top-notch pet training solutions to pet owners worldwide.

Halti, the flagship brand of Company of Animals, has been an industry leader since its inception. With an unwavering focus on developing humane and effective training products, Halti has forged a strong bond with pet owners and trainers alike. The brand’s revolutionary Halti Headcollar, designed to gently steer dogs’ heads to control their movement, has garnered widespread acclaim for its unparalleled effectiveness in promoting positive behavior in dogs without causing any discomfort.

“We are absolutely thrilled and deeply honored to receive the World Branding Award for Halti,” said Dr Roger Mugford, founder of Company of Animals. “This recognition is a testament to our team’s relentless dedication to enhancing the lives of pets and their owners through our innovative training solutions. We have always believed in the power of positive reinforcement and gentle training techniques, and this award reinforces our commitment to making a positive impact in the lives of countless pets around the world.”

With a global presence and a rapidly expanding customer base, Company of Animals has demonstrated its prowess in nurturing an enduring brand identity that resonates with pet owners worldwide. The World Branding Award serves as a testament to the brand’s exceptional vision, creativity, and unwavering pursuit of excellence.

Over the years, Halti has received glowing reviews and endorsements from professional trainers, veterinarians, and pet owners, solidifying its position as a brand that pet lovers can trust and rely on. The award is a testament to Halti’s genuine desire to create harmonious relationships between pets and their owners, enhancing the well-being of both.


The World Branding Award recognizes Company of Animals’ and Halti’s dedication to innovation, ethical practices, and customer satisfaction. It reflects the company’s efforts to provide pet owners with effective, compassionate, and scientifically backed training solutions that empower them to build a lasting bond with their furry companions.

About Dr Roger

Widely acknowledged as Britain’s leading animal psychologist, Roger’s mythologies are used by veterinarian throughout the UK. After obtaining a Bachelor of Science degree in Zoology and Psychology in 1968, Roger embarked on a Doctor of Philosophy degree from the University of Hull in 1973, where he examined aggression in animals. His subsequent studies at the University of Pennsylvania in the USA, saw him begin research on the behavior of dogs and cats – particularly social and aggressive behavior. Dr Roger has since written three books, “Dr. Mugford’s Casebook” (Hutchinson 1991); “Dog Training the Mugford Way” (Hutchinson 1992); and his latest “The Perfect Dog” was published in 2013 by Hamlyn in both North America and the UK.

Roger Mugford has dedicated his life to strengthen the bond between dog’s and their owners to ensure happy and harmonious living. His hands-on attitude, years of experience and balanced approach to dog training has enabled him to create marketing leading and award-winning designs that deliver results for millions worldwide. By challenging the parameters of the pet industry, Dr Roger and his Company of Animals continue to champion canine well-being above all else.

About Company of Animals

Company of Animals (COA) was founded in 1979 by Dr Roger Mugford. Constantly developing and expanding, the COA portfolio now boasts over 11 different product ranges including Halti, (the 2016/7 World Branding Award winner), Baskerville muzzles, training accessories and the revolutionary hand-held Pet Corrector device (which interrupts unwanted behavior by a hiss of air). The Company of Animals also acquired a much-loved grooming brand Pet Head, in 2016.

The headquarters site in rural Surrey has now been rebranded to the Company of Animals Pet Centre and widely regarded as one of the best in the country. The centre specializes in all levels of dog training, offers behavior consultations on veterinary referral, hydro and physiotherapy as well as helping to resolve legal issues about pets. The Company of Animals Pet Centre also boasts not one but two agility fields as well as the first Pet Head Grooming Parlour, all on site at Ruxbury Farm. This unique 360° approach to care for animal health, hygiene and welfare gives Company of Animals the ability to constantly research and develop new products that help address pet-related behavior and training problems, as well as providing a practical base on which to test new designs and principles of animal training.

COA now has offices in the UK, USA and Australia, working closely with suppliers, distributors and partners in more than 50 countries. In 2019, The Company of Animals commitment to international trade was recognized by receiving the Queen’s Award for Enterprise.

About the World Branding Forum

The World Branding Forum (WBF) is a global, non-profit organization dedicated to advancing branding standards for the good of the branding community as well as consumers. This includes those who work in the branding, design, marketing, advertising, public relations and communications disciplines worldwide. The WBF produces, manages and supports a wide range of programs covering research, development, education, recognition, networking and outreach. For more information, visit

About the World Branding Awards

The World Branding Awards is the premier awards of the World Branding Forum. The Awards recognizes the achievements of some of the best brands in the world. Winners are selected based on brand valuation, market research, and online public voting. For more information, visit



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