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Fera Pets Launches New Pet Wellness Products at Global Pet Expo

Whole food multivitamin and collagen plus powders among latest products Fera Pets unveiled at 2024 Show.




(PRESS RELEASE)ORLANDO, FL — Fera Pets, Inc., the veterinarian, AAPI- and female-founded brand of all-natural pet supplements creates effective formulas for your pets everyday needs. Using a combination of Eastern and Western ingredients, these vet-created supplements offer a holistic approach to promote longevity and wellness. Fera Pets gave attendees a sneak peek of four new products at this year’s Global Pet Expo at booth #646. The brand, recently acquired by General Mills, expands its mission to deliver natural, holistic pet wellness products by introducing its Whole Food Multivitamin, Postbiotics Plus, Collagen Plus, and PawBiome Pet Balm. These new products will be available in the market this spring 2024.

Each crafted to provide our pets with the same health benefits we seek out for ourselves, the below new products each work individually to help improve our pets’ health from the outside in:

  • Collagen Plus – Fera Pets’ Collagen Plus elicits the same benefits that we see in using collagen ourselves – healthy joints, skin, and gut while supporting strong bones and muscles.
  • Postbiotics Plus – With increased gut benefits and additional immune support, the all-new Postbiotics Plus delivers metabolites to help maintain a healthy intestinal tract, enhanced immunity, normal digestive function, and a healthy inflammatory response.
  • Whole Food Multivitamin – For continued support of your pet’s general wellness, Fera Pets’ is introducing the Whole Food Multivitamin, which is a blend of fruits, veggies, and organ meets with nutrients designed to complement and support any pet diet.
  • PawBiome Pet Balm – Fera Pets’ all-new PawBiome Pet Balm is a balm that includes a clinically studied probiotic strain to promote healthy skin and helps to moisturize paws, noses, elbows, and skin with organic oils and elements to support pets’ skin microbiomes and barrier function.

“We’ve been busy the last year here at Fera Pets!” said Dr. Michelle Dulake, veterinarianand co-founder of Fera Pets. “We launched our new line of Goat Milk Toppers, among other new supplements, achieved incredible milestones in our sustainability efforts, gave back to the pet community, and announced the acquisition of Fera Pets, Inc. to General Mills,” Dulake continued. “Now, we are thrilled to give Global Pet Expo attendees a peek at our next suite of new pet wellness products and what’s to come in 2024. See you there!”

Learn more about FeraPets here.


Fera Pets, Inc. offers a veterinarian-formulated line of pet-approved supplements. It uses high-quality ingredients that are effective, clean, and delicious. Each product is manufactured in the USA and bears the NASC seal. Fera Pets, Inc. is led by Dr. Michelle Dulake and Emily Hsu, lifelong friends-turned-entrepreneurs who combined their respective expertise and backgrounds to formulate a line of pet supplements meant to keep pets wild at heart and running free as long as possible. To learn more about FeraPets, Inc., visit or follow the company’s journey on social media at @ferapetorganics.




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