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Fromm Family Foods Introduces Tenderollies Dog Treats

They will be available at neighborhood pet stores and online.





(PRESS RELEASE) MEQUON, WI – Fromm Family Foods is set to release its first soft and savory treat for dogs, new Fromm Tenderollies this Spring. The collection of deliciously tender treats will be available at neighborhood pet stores and online and will continue the brand’s expansion into the soft and savory category following the successful launch of Fromm PurrSnackitty Cat Treats earlier this year.

Fromm Tenderollies Dog Treats are available in three tasty treat varieties: Beef-a-Rollie, Chick-a-Rollie and Bac’n Chedd-a-Rollie. The treats are softly baked into deliciously tender rolls of meaty goodness that are easy to chew – and are sure to get your dog’s attention. Perfect as high-value incentive and training treats, they join a wide variety of crunchy, baked and extruded treats made by the brand.

“Treats provide a great opportunity to strengthen the bond with your pet,” said Bryan Nieman, brand director for Fromm Family Foods representing the fifth-generation of his family business.

“Tenderollies joins our other lines of dog treats as a savory and tender option for pet parents. Not only do Tenderollies increase the variety of flavors and textures of our expanding treat business, but their soft and chewy composition makes them accessible to dogs that have difficulty chewing or have sensitive teeth, such as senior dogs.”

Fromm Family Foods is a fifth-generation family-owned-and-operated business and a pioneer within the pet nutrition community. Committed to innovation and production of fine pet foods, the brand produces a growing collection of dry and canned products, along with treats in several family-owned state-of-the-art facilities in Wisconsin.

Fromm Tenderollies Soft & Savory Dog Treats will be available in select neighborhood stores nationwide and online. For more information about Tenderollies Treats or other Fromm Family Foods products, please visit

About Fromm Family Foods

Fromm Family Foods is a fifth-generation family owned-and-operated pet food company dedicated to the health and nutrition of animals. Each Fromm product is crafted with the finest ingredients in one of several family-owned manufacturing facilities in Wisconsin and sold through neighborhood pet stores across North America and online. To learn more about the full complement of Fromm dog and cat offerings including Fromm Classic, Gold and Four-Star Nutritionals as well as wet food and treats, visit, Facebook:; Twitter: and Instagram:



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