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Help Wanted: Pet Influencer for $10K a Year

Yappy is hiring a chief fluff officer.




Online pet gift retailer is hiring its first-ever “chief fluff officer,” a canine recruit who will become the face of the brand.

The company writes on its website: “That’s right, jobs for dogs really do exist! Put your pup on the payroll and capture your best friend posing and playing with our range of personalised gifts, toys and accessories while having fun creating amazing content packed with ‘furbulous’ vibes.”

The role “will be remunerated with a combination of Yappy products and/or agreed paid assignments up to the value of £1000 per month over 10 months.”

The successful pup “will be a natural behind the camera, always happy to strike a pose and genuinely enjoy having their photo taken and being filmed as they try out our latest personalised gifts and wondrous designs.” according to the company.

The opportunity is open to dogs with an established social media presence as well as those just starting out.

More about the opportunity:


Key Responsibilities and Attributes

Look ‘furbulous’ and be camera-ready, groomed, and ready to go at the flash of the camera!

Be a content creator’s dream to work with – the hired Chief ‘Fluff’ dog should be comfortable showing off their best poses, sassy struts, tail wags, tricks and expressions

Confident jumping on the latest TikTok trends, shooting a reel and taking photos

Create amazing content for Yappy featuring your latest haul of personalised products, designed just for you, with your own unique icon created by our team

Must be socially savvy, with an established social media presence and at least two active social accounts (to include Instagram and TikTok)

A fluffy and fabulous appearance is advantageous but not essential!

How To Apply

Pop over to to create a profile for your dog and check out how easy it is to make wondrous products for you and your dog in a matter of seconds!

Post a photo, reel or video of your pup on Instagram or TikTok and tag @yappy_com, tell us why they deserve to be hired and add #ChiefFluffOfficer to your post

Simply email us using the application button below so we have all the important contact deets to reach you

Don’t forget to add the social link to your photo within the email application below so we can sniff it out easily

Cross your fingers and paws for luck – the closing date to apply is 18th November and we’ll be in touch with the successful shortlisted candidates soon after

Apply to be our Chief ‘Fluff’!

Simply email your application to and tell us:

– Your Dog’s Name
– Your Dog’s Breed
– Your Full Name
– Your Email Address
– Your Location
– Your Dog’s Social Accounts (Instagram/TikTok)
– The link to your Yappy social post

Terms & Conditions

The role is remote however the successful applicant may be required to visit the offices in Manchester UK for select assignments on request

The owner must be over 18 to apply for the role on their dog’s behalf

The successful Chief ‘Fluff’ Officer and their owner will be required to complete assigned tasks for as well as enjoy freedom with their own creativity and ideas

The successful applicant will be remunerated with a combination of Yappy products and/or agreed paid assignments up to the value of £1000 per month over 10 months. This amount will vary each month according to content briefs required and new product launches available.

The successful Chief ‘Fluff’ Officer will be happy to share their content on their own social accounts and share images and video files, with full usage rights granted to Yappy

You must have at least two active social accounts including TikTok and Instagram




P.L.A.Y. Media Spotlight

At P.L.A.Y. — Pet Lifestyle & You — toy design is definitely a team effort! Watch PETS+ interviewer Chloe DiVita and P.L.A.Y.’s Director of Sales Lisa Hisamune as they talk about the toy design process, the fine-tuning that makes each toy so special and why every P.L.A.Y. collection is made with independent retailers top of mind.

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