Pet Peeves

How a Satisfied Customer Became a Competitor

A retailer sees red when a regular customer becomes an ambassador for a brand discovered at her store.

Published

4 minutes ago

January 16, 2026

PETS+ Staff PETS+ January-February 2026

Editor’s note: Pet Peeves are contributed by members of the PETS+ Brain Squad and featured anonymously here.

Over the summer, we turned a customer onto an alternative diet that she has loved and her dog has thrived on. She spent over $1k on it over the past few months, but then just tagged us in a social media post thanking us for introducing it to her because she is now an ambassador for the brand, and her followers can order direct from the company with her discount code. I saw red and immediately contacted the manufacturer. I am hoping they can help make this right for us.

NASC Media Spotlight

At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.