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How Habit Chaining Can Make You More Productive Personally and at Your Pet Business

Bonus: It can even help you floss your teeth every single day.

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Want to get a bunch of small things done on a daily basis? Just do them, one after the other. That’s pretty much the advice of an ebook by the blogger SJ Scott, entitled Habit Stacking. The basic concept behind Scott’s (very brief) book is an old one in psychology — “habit chaining.” The idea is to pick something you have no problem motivating yourself to do — brushing your teeth is the classic example — then link to it some habit you want to acquire: flossing, say. Habit stacking is just the nuclear-powered version. Make a list of small habits that take no more than five minutes each and 30 minutes in total, Scott advises. Then you’ll need to remember, and find motivation for, only one new piece of behavior: to rattle through the checklist once a day. Before long, you’ll jump from bed to drink a glass of water, eat one of your five-a-day vegetables, answer one long-neglected email, meditate for five minutes, do 10 push-ups and read your daily bulletin from PETS+.

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At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.

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