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Jim Ackerman

How to Make Every-Door Direct Mail Work for Your Pet Business

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Many pros have dabbled in every-door direct mail, with varying results.

In the video below, marketing specialist Jim Ackerman outlines five considerations for making the most of this approach. For many pet-business owners, he says, it’s well worth trying.

Take a look:

 

JIM ACKERMAN is a renowned marketing speaker and author. Contact him at (800) 584-7585 or [email protected].

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At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.

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