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Learn the Future of Pet Sitting, Get Discounts on Camp, Education

Pet care services are ready for 2019.

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Pet-Sitting Forecast Released

Pet Sitters International has released its downloadable 2019 Pet-Sitting Industry Forecast (petsplusmag.com/11913). The report highlights the growth potential for pet-care businesses and examines how increased competition will influence industry trends as professional pet sitters seek to differentiate themselves from less qualified pet-care providers. petsit.com

PETS+ Readers Get Discount to Camp

Camp Pet Boss, a four-day retreat for small pet business owners and their dogs, is offering a $400 discount to PETS+ readers who use the code PETSPLUS400 when signing up in January for the April 30-May 3 event. Presented by Pet Boss Nation, whose founder Candace D’Agnolo is a PETS+ columnist and host of the PETS+ Live! internet show, the event will give pet pros the opportunity to learn about marketing, sales and leadership. camppetboss.com

FetchFind Partners with IBPSA

FetchFind, which provides staff training and other business solutions to pet-care service companies, has announced an educational partnership with the International Boarding & Pet Services Association. Starting in January, for a fee of $100, IBPSA members will be able to access more than 100 pieces of staff training and enrichment content. ibpsa.com, fetchfind.com

NYC Re-Tails Expo Planned for April

The seventh annual NYC RE-tails & Sales Expo takes place April 30 in New York. Presented by American Pet Professional and Whitegate PR, the one-day trade show showcases innovative pet products and draws retailers from throughout the Northeast. Vendor space and sponsorship opportunities are still available. retailsandsalespetexpo.com

Catsbury Park Returns

The East Coast’s biggest cat convention, Catsbury Park, takes place April 13-14 in Asbury Park, NJ. Catsbury Park will be bringing together celebrity cats, adoptable felines, DJs, games, activities, art, vendors, presentations, seminars, comedians, tattoos and vegetarian food. In addition, there will be seminars about rescue, kitten care, trap-neuter-return, and more. catsburyconvention.com

Animal Supply Co. Creates App

Animal Supply Co. retailers will be able to use a new app to scan a barcode to find and order from ASC’s product catalog, see what’s in stock, make lists of products they buy often and check status of orders. animalsupply.com

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Camp Bow Wow Launches Software

Camp Bow Wow, the dog day care and boarding franchise, launched Data Dawg 2.0 software, which eases day-to-day business management for franchise owners, and quicker check-in and -out times for customers. campbowwow.com

Since launching in 2017, PETS+ has won 11 major international journalism awards for its publication and website. Contact PETS+'s editors at editor@petsplusmag.com.

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FEATURED VIDEO

JIM ACKERMAN

How to Make Your Advertising More Effective Over Time

Pet-business owners use lots of different methods for marketing and advertising, from direct mail to social media. But they often miss a crucial step, says marketing specialist Jim Ackerman. Very few businesses properly test and track their efforts. Jim explains that carefully monitoring your ads, and adjusting them accordingly, can dramatically improve your results.

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8 Products to Keep Cats and Dogs Secure in the Car

Car safety becomes a priority for pet parents.

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A GROWING NUMBER OF states — New Jersey, Hawaii, Arizona, Connecticut and Maine, among others — have laws regulating the safety of people and their pets in transit. Even when it’s not mandatory, pet owners are catching on to the importance of safely transporting their animals and limiting driving distractions. Here are eight restraints and other accessories, some crash-tested and all pet-approved.

Buckle n’ Go

K&H Pet Products

KEY FEATURES: Mesh-sided safety seat keeps pet contained. Lead attaches to pet’s collar or harness and snaps into seat belt buckle. Comes in two sizes and two colors.

SALES TIP: One-year limited warranty can add to pet owners’ peace of mind.

khpet.com, (877) 738-5188

$82.99 / $99.99

Impact Dog Car Harness

Kurgo

KEY FEATURES: Available in four sizes, for dogs 10-110 pounds. Crash tests conducted on small, medium and large dummies. Design features four adjustment points and padded chest plate.

SALES TIP: Show Kurgo’s 30-second video of their product crash tests and you’ll likely convert some skeptics.

kurgo.com, (877) 847-3868

$79

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Natural-Step Ramp

Gen7Pets

KEY FEATURES: Getting up and down steep surfaces can be tough on older dogs. This 7-foot long ramp features a wide surface, auto-locks in place and has fake grass for easy gripping.

SALES TIP: Ramp folds up for easy storage and weighs only 17 pounds.

gen7pets.com, (610) 913-1906

$99.99

Bergan Auto Harness

Coastal Pet Products

KEY FEATURES: Crash-tested, available in four adjustable sizes. Run seat belt through harness loops. D-ring connects to any leash for transition from car to walk.

SALES TIP: If the pet is involved in a crash, Coastal will replace the harness for free.

coastalpet.com, (800) 321-0248

$24.99-$33.99

SHERPA Forma Frame Carriers

Worldwise

KEY FEATURES: Crash-tested carriers that use existing LATCH and car seat tether systems for three strong points of contact. Two sizes, for cats and small dogs.

SALES TIP: It’s multi-modal: Extra-small size is part of the Guaranteed On-Board program, a partnership with airlines to standardize pet carriers.

worldwise.com, (303) 623-3327

$149.99 / $199.99

Load Up Harness

Ruffwear

KEY FEATURES: Built with strength-rated hardware and components that withstood rigorous crash testing. Attaches to existing seatbelts, allowing dog to sit or lie down.

SALES TIP: Restraining the dog in the back seat is the goal, while also maintaining comfort on roadtrips.

ruffwear.com, (888) 783-3932

$7.49

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Sleepypod Atom

Sleepypod

KEY FEATURES: Sleek, modern pet carrier doubles as a car seat and airplane travel carrier. For dogs and cats up to 12 pounds.

SALES TIP: Atom has many of the same design features as the Sleepypod Air, with a scaled down size and smaller price tag.

sleepypod.com, (626) 421-6818

$109.99

Drive Harness

EzyDog

KEY FEATURES: Crash-tested safety solution for dogs, featuring an EVA foam that conforms to the dog for a custom fit. Comes in three adjustable sizes.

SALES TIP: Point your customers to the website, which has detailed instructions and video tutorials for getting the perfect fit.

store.ezydog.com, (877) 3EZYDOG

$99

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5 Items You’ll Want in Your Store

Give something for pet fathers this Father’s Day.

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Happy Father’s Day

Offer your male customers a way to show off their pet parent status with the Puppy Daddy necklace by KATE HOLMES DESIGN. The hand-forged sterling silver tag — inspired by a skipping stone — hangs from a sterling silver bead chain, available in 16, 18 and 20 inches. A percentage of sales goes to animal rescue.

$128

kateholmesdesign.com

Pest Control

With warmer weather comes pests. The makers of FIRST SATURDAY LIME have harnessed the power of this all-natural repellant and made it insoluble, therefor safe for humans and pets alike. Use it to create a barrier around your business that keeps out insects and spiders. Available in 5- and 20-pound bags.

$14.99 and $29.99

firstsaturdaylime.com

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Go Pro

PURA NATURALS now has a line for professional groomers: Pro-Coat Grooming. It features the same all-natural, eco-friendly ingredients as the consumer line, rinses quickly and doesn’t clog machines. Made in the U.S., products include shampoo, conditioner, drying spray and facial scrub.

$3.68-$38.95

puranaturalspet.com

Impulse Buy

Put out the LIPPYCLIP and just wait for “What is this?” followed by “Cool! I’ll take one.” This ingenious holder eliminates digging for lip balm in a bag, as it clips onto the outside, a keychain or a leash. Available in fun prints, including Boston Terrier, cats and rabbits. Made in the U.S. by women working from home.

$9.99

lippyclip.com

Temp Control

For stores that breed their own birds and other small animals, BRINSEA offers the TLC Brooder. Both the Eco and Advance models control and display temperature, with the latter also showing humidity and featuring alarms. Its use creates a clean, warm environment for young, sick or injured animals.

$279.99 and $329.99

brinsea.com

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Hot Sellers

Here Are the Hot-Selling Products and Services for March

See how other pet businesses are doing.

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Snook’s Sweet Potato Fries. We have them sitting on the cash wrap, and people always add a couple to their purchase. They love the price at $1.59 and the fact that they are only one ingredient. — Toni Shelaske, Healthy Pet Products, Pittsburgh, PA

Products

  • Our best-selling product was Ostrich bones. I think customers liked them because they are something different, not the normal, run-of-the-mill bone, and I’ve seen that customers are wanting different things for their pets. The product that really sold well was the ROAM Pet Treats Boss-trich. — Paula Gorman, Pet Supplies ’N’ More, Muskego, WI
  • Pet Releaf CBD oil. — Krista Lofquist, Wagging Tails Pet Resort & Spaw, West Hartford, CT
  • Treat puzzle toys and treats. West Paw and Outward Hound, primarily. Lots of treats to go in them. We ran two simultaneous promotions: 1. Buy three bags of treats and get the fourth bag free; 2. If you purchase $40 or more of packaged treats, you got a free Outward Hound Pyramid toy. — Michelle Pelletier, Bentley’s Pet Stuff – Grafton, Grafton, WI
  • King’s Cages toy # 248 small, medium and large. A cheap, long-lasting toy that appeals to most birds. Placed at eye level on the toy wall, it’s tough to keep in stock at times. — Paul Lewis, Birds Unlimited, Webster, NY
  • Fluff & Tuff stuffed animals. — Ursula Sanchez, Bucktown Bow & Meow Pet Spa, Chicago, IL
  • We sold a lot of Earth Rated poop bags. Lots of the impulse 99-cent ones at the register but also from our Spring Cleanup end cap. — Jess Smith, Chow Hound Pet Supplies – Standale, Walker, MI
  • Dr. Gary’s Best Breed dog food. Our customers love that it’s made in Ohio and formulated by a veterinarian who truly understands nutrition. We did a promotion to give away small bags to grooming clients who weren’t buying their dog food from us. — Mark Vitt, Mutts & Co. Delaware, OH
  • Beside food and treats, we sold the Worthy Dog Seattle Slicker Raincoats that average around $30. I like this coat since it has a waterproof exterior, hood, hole for a leash to attach to a harness, and has cute designed fabric on the interior of the jacket. — Laura Haupt, Bark & Meow, Tarrytown, NY
  • Duck feet by K9 Kravings. We get a 10-pound bulk box and sell them for 72 cents each. It’s an easy “potato chip” snack for the dogs, and we give them out at events. It really gets people talking. Another big hit has been been Jack & Pup pig ears, $1.99, and they have a Frequent Buyer Program on Astro: Buy 12 get one free. People love that there’s a chew option for that! — Annabell Bivens, The Dog Store, Alexandria, VA
  • Currently, the Off Leash treats by Buddy’s Kitchen are our best seller. They come in four flavors and are perfect to use in classes. They are made to be smelly so as to perk the interest of the dog. They are also truly soft and pliable, unlike other treats. — Sandy House, The Store at Paws, Hamden, CT
  • Best sellers included: Nutrisource kibble, smallbatch raw food and Go Dog (Worldwise) toys. — Jennifer Flanagan, Nature’s Pet Market Sherwood, Sherwood, OR
  • The Honest Kitchen Pour Overs. “Buy three get one free” works well for us as an attention grabber for new wet foods. — Jack Carey, Amoskeag Pet Supply, Manchester, NH
  • CBD oil. We use Holistic Hound. Training was our best selling service. — Dani Edgerton, Paws on Main, Columbiana, OH
  • Live daphnia for fish — I sell a lot cause I am passionate about it. — Danny Bik, Wet Pets SRQ, Sarasota, FL
  • Fromm dog food. While our employees recommend it, I feel like customers are doing their research and finding out about this brand on their own. I feel like we just can’t keep it on the shelf! We also brought in their Crunchy O treat line and that’s doing well too. — Marissa Flatley, Animal House Grooming & Pet Supplies, Abescon, NJ
  • Primal Pet Foods goat milk. We can’t keep it in stock. — Nancy Guinn, Dog Krazy, Fredericksburg, VA
  • With nice weather approaching, people were taking their dogs (and their treats) outside. Frozen raw bones (marrow, neck, patellas) were a huge hit for us in March. — Johnna Devereaux, Fetch RI, Richmond, RI
  • Exo Terra terrariums were hot items again. Our policy is to have ample stock on hand as they are glass and difficult to ship. So we have little internet competition, and many retail stores don’t have the space we do. — Jungle Bob Smith, Jungle Bob Enterprises, Centereach, NY
  • The unseasonably cold and cruddy weather was a huge factor in our sales … lots of cabin fever stories from our customers, so they were looking for “boredom busters.” We sold a good number of Himalayan yak chews, Earth Animal No-Hide Chews and bully sticks. West Paw toys and Soda Pup toys that you can hide treats in were also popular. — Kaye Busse-Kleber, Bark on Mulford, Rockford, IL

Services

  • Dog behavioral consults … yup the kiddos are acting up! We sell 45-minute consults with our trainer to help diagnose the problem and structure a strategy for a personalized intervention. Some dogs can then get put into our group training classes, while other clients opt for private lessons. It’s great to be able to help get these pups on the right track and to become well socialized family dogs. — Angela Pantalone, Wag Central, Stratford, CT

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