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Matrix Partners’ Client Necoichi Awarded Cat Category “Best in Show”

It takes 1st place honors for raised stress-free dining bowls.




(PRESS RELEASE) CHICAGO – Matrix Partners, an award-winning pet product branding firm, had new cause for celebration on February 27 when its client, Necoichi, Inc., won the “Best in Show – Cat Category” award at Global Pet Expo 2020. Matrix created the exhibit that featured the company’s new dining bowls in both the New Products Showcase and at the Necoichi booth. Award winners were selected by international and domestic buyers who attended the show seeking new and unique pet products.

Necoichi, which means “cats first” in Japanese, unveiled the latest additions to their designer line – the Extra Wide Raised Food Bowl, Limited Edition 5th Anniversary Food & Water Bowls, and Limited Edition Cherry Blossom Food & Water Bowls. All of these items are fashioned from durable, high-fired porcelain and elevated for maximum comfort when drinking or eating. Beyond dining bowls, Necoichi offers an extensive cat-centric line of scratchers, carriers, grooming accessories and collars.

The exhibit, which featured a back-lit image of two photogenic cats and three translucent product platforms internally illuminated by multi-color LEDs, took six weeks to design and construct. “Speaking for everyone at Matrix Partners, we’re extremely elated that our client won this award,” commented Dennis Abelson, Partner – chief creative officer. “We appreciate the opportunity to help one of our wonderful clients receive the industry recognition they deserve,” added Senior Art Director George Wielgus.

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