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Veterinary Formula Joins Matrix Partners as New Client

The manufacturer partners with marketing agency to amplify their public relations initiatives.




(PRESS RELEASE) CHICAGO – Matrix Partners announces its new partnership with SynergyLabs, a USA manufacturer of animal health and veterinary care products. The pet-loving branding, marketing communications and design agency will provide trade public relations services for Veterinary Formula, one of SynergyLabs’ clinical care brands.

With over 30 years of pet brand marketing expertise, the Matrix team will elevate Veterinary Formula within the pet industry through captivating press releases and by pitching relevant stories to key target audiences, setting them apart from their competitors. The MP team will help bring attention to their research and development experience, as well as their exceptional product innovation.

“Veterinary Formula is committed to providing pets with extraordinary products that allow them to live happy, fulfilling lives, which is a mission that aligns seamlessly with our values,” commented Kristy Boulos, vice president & account supervisor at Matrix Partners. “I’m confident that our unique trade public relations services will help further distinguish them as a leader within the industry.”

According to Brent Stern, chief commercial officer of SynergyLabs, parent company of Veterinary Formula, “Matrix Partners has the experience, talent and relationships to help pet brands standout and we look forward to seeing our company’s business grow through this partnership.”

Veterinary Formula has been one of the world’s most trusted pet care brands for more than two decades. They offer best-in-class medicated solutions, grooming products, supplements, and treats that support canine and feline health. Made in the USA, their science-first formulations feature high-quality, vet-formulated ingredients.

To learn more about Veterinary Formula, visit For more information on Matrix Partners and additional marketing services offered, please visit or email

About Matrix Partners

Matrix Partners is a full-service marketing communications agency that focuses exclusively on the pet product industry. For more than 30 years, it has created pet brands that enrich the human-animal bond. Matrix has worked with brands at every stage, from concept development to launch and beyond. The company’s work has won top honors from various prestigious competitions, including the Hermes Create Awards, Effie Awards, Graphic Design USA, and dotCOMM Awards. To learn more about the agency, their accomplishments and to view their portfolio, please visit

About Veterinary Formula

For more than two decades, Veterinary Formula has been one of the world’s most trusted pet care brands. As part of the SynergyLabs family of brands, they offer best-in-class medicated solutions, grooming products, supplements, and treats that support canine and feline health. With deep expertise in product development and unparalleled research and development experience, they’re dedicated to providing pet parents with the smartest way to care for their pets. Made in the USA, in a cGMP facility, with high-quality ingredients, each product is based on science, tested for efficacy, and assessed for quality. For more information, please visit



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