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Matrix Partners Promotes Krista Ferry

Her new role will elevate the agency’s influencer and branded content programs.

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Krista Ferry

Krista Ferry

(PRESS RELEASE) CHICAGO – Matrix Partners is pleased to announce that Krista Ferry has been promoted to Influencer & Branded Content Specialist. Since joining the Matrix team, she’s played a key role in driving the agency’s digital presence and engagement on behalf of its clients through strategic influencer partnerships and compelling branded content.

As part of her new role, Krista will lead the company’s influencer program by growing relationships with existing influencers and onboarding new ones. She’ll create engaging campaigns on behalf of Matrix’s clients that will help elevate each brand. Krista will also be responsible for tracking, analyzing and reporting performance metrics. By staying up-to-date on all industry trends and best practices, she’ll ensure Matrix’s influencer program stays ahead of the curve and continues to grow successfully.

“From day one, Krista has been an integral part of our team, consistently demonstrating enthusiasm, creativity, and a deep understanding of the ever-evolving category of social media and content marketing,” said Alyson Brodsky, Public Relations Manager. “This promotion reflects her innovative approach, including her ability to identify emerging trends and establish meaningful relationships with influencers, which have played a pivotal role in the success of both Matrix Partners and our clients.”

Krista began her career at Matrix Partners in 2020, first serving as PR & Social Media intern and then PR & Influencer Coordinator. In her free time, Krista loves trying new restaurants, watching true crime documentaries and spending time with her newly adopted domestic Shorthair kitten, Zilla, who was named after former Chicago Bulls player, Dennis “Rodzilla” Rodman.

About Matrix Partners

Matrix Partners is a full-service marketing communications agency that focuses exclusively on the pet product industry. For more than three decades, it has created pet brands that enrich the human-animal bond. Matrix has worked with brands at every stage, from concept development to launch and beyond. The company’s work has won top honors from various prestigious competitions, including the Hermes Creative Awards, Effie Awards, Graphic Design USA, and dotCOMM Awards. To learn more about the agency, their accomplishments and to view their portfolio, please visit www.matrix1.com.

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