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New! Video Marketing Seminar & Networking Event at the Next NYC Pet Tech MeetUp




(PRESS RELEASE) NEW YORK –  American Pet Professionals, (APP), announces that they will be co-hosting the next NYC Pet Techevent with APP Member Lowell Kaufman, founder of NYC Pet Tech and creator of the app Well Informed Pet.  The event is being held on Wednesday, September 26, 2018 from 6pm – 8pmat WeWork, (79 Madison Avenue, entrance on 28thStreet), and boasts four top panelists within and out of the pet industry in video marketing, TV, public relations with 40 years combined experience!

At this seminar, ‘Video Marketing for Your Pet Business,’ pet professionals will have the opportunity to hear from and ask questions to four panelists all very experienced and well versed in video marketing and TV in the pet industry and beyond.  

“We are excited to be co-hosting the next NYC Pet Tech MeetUp event with Lowell – he has done a fantastic job with each event this year and we are really looking forward to being part of the next event!” said, Nancy Hassel, founder and President of American Pet Professionals.  “Knowing how quickly video is taking over social media, I notice that not many pet professionals are jumping in and taking advantage of this incredible way to showcase their business, rescue or service on a regular basis.  I am excited to be presenting with three other amazing panelists with incredible experience on this topic to help the audience be more confident and learn ways to stand out with their video presence.”

Panelists at this event include: 

  • Lauren Collier – TV Host of Pet Talk on News12 CT and her own new Lauren’s Crazy Pet Show.
  • Nancy Hassel – President of American Pet Professionals and former TV Producer for 10+ years
  • Dana Humphrey – President of Whitegate PR who hosts pet TV segments weekly around the country. 
  • Lucy Norris – On Camera Mentor and found of OCP Media Training  

“We love to have pet professionals from all areas and backgrounds and great experience in their fields as panelists at our events that our attendees can learn from, ask questions to and be inspired by,” said Lowell Kaufman of the NYC Pet Tech. “Video is a large part of marketing your pet business whether you are in pet tech or another area of the industry.  I am really looking forward to our next event, which is pet-friendly and proceeds from the event are donated to The No Suffer Society a local growing animal non-profit organization.” 


The event will bring together startups in food and nutrition, pet tech, pet retail, pet product manufacturers, national industry leaders, and other areas of this nearly $100 billion dollar a year industry.  There will also be pet companies showcasing their products and services at this event, refreshments and light snacks will be served.

This event is a great opportunity for pet pros in the New York City and surrounding areas to network, mingle among peers, meet new contacts and learn about the latest video marketing practices in the pet industry.  And you can bring your well-behaved leash dogs, as WeWork is pet-friendly!

The cost of this event is $10 per person and registration in advance is requested.  You can learn more by going here

To have your pet business or products showcased at the event, contact Lowell Kaufman today at  

For more information about Nancy Hassel or American Pet Professionals go to, email


For press inquires or for any Media that would like to attend this event contact Nancy Hassel at (631) 446-1105. 



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