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Nick Ebert Promoted to Chief Commercial Officer at Vital Essentials

Previously serving as the VP of Sales, Ebert will now oversee all commercial offerings of the business.




Nick Ebert

Nick Ebert

(PRESS RELEASE) GREEN BAY, WI — Vital Essentials, the flagship brand of the Carnivore Meat Company, announced the promotion of Nick Ebert to chief commercial officer. Previously serving as the VP of Sales, Ebert will look to continue to help Vital Essentials disrupt the traditional narrative of what consumers believe is the most nutritious diets for our pets. In his expanded role, Nick will oversee all commercial offerings of the business.

Prior to joining Vital Essentials, Ebert brings 15 years of industry experience leading sales divisions for major organizations, including PepsiCo and Sysco. Since joining Vital Essentials last summer, Nick has helped the company grow in numerous areas, such as building upon the company’s commercial capabilities as well as developing talent. He has also been instrumental in building key partnerships with sales organizations across the country to expand the team to both the east and west coasts, including NEMA Inc. and Wilson & Associates.

“There is a huge opportunity for Vital Essentials to disrupt the pet industry and be the most compelling and customer focused brand in the market. We are operating in an environment that has traditionally been offering fillers and grain-based products to our pets,” said Nick Ebert, chief commercial officer at Vital Essentials. “I truly believe the impact that our premium butcher cut protein can have on our pets, and I’m confident we can continue to engage with ‘raw curious’ folks while continuing to deliver quality products to our loyal customers.”

Vital Essentials offers whole-animal, premium butcher cut protein for cats and dogs. A raw food diet provides superior benefits, including smoother coats, improved dental hygiene, more energetic play times, and more. In addition to providing premium protein, Vital Essentials goes above the industry standard when sourcing its products, including minimally processed and ethically sourced ingredients.

“Since joining our team nearly 18 months ago…Nick has answered the call…plus a lot more! He’s become an appreciated and very well-respected leader in the North American pet space as well as abroad, with our international clients. Despite some of the headwinds the pet industry is facing…Nick and his team are outpacing most others in our category and posting record growth at Vital Essentials. He brings an infectious optimism and resolute win/win attitude in his interactions with our clients, vendors and his teammates.” said Lanny Viegut, CEO of Vital Essentials.


For more information about Vital Essentials, please visit

About Carnivore Meat Company

Carnivore Meat Company is an award-winning manufacturer of premium raw frozen and freeze-dried pet food and treats. Long considered a raw pet food pioneer, the company’s freeze-dried products division supplies private label, co-packing and ingredients to customers globally. The company’s rapidly growing brands in Green Bay, Wisconsin, include Vital Essentials® and VE RAW BAR, distributed to more than 7,000 retailers nationwide, in 14 international markets and online. Carnivore Meat Company has been recognized for its growth accomplishments and manufacturing excellence with several awards in recent years, including the Greater Green Bay Chamber Growth Award, Wisconsin Manufacturer of the Year Award, Governor’s Export Achievement Award, Greater Green Bay Chamber Manufacturing Award of Distinction and Inc 5000 Fastest Growing Private Companies. Visit the Carnivore Meat Company website at



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