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Nicolette Popa Returns to Coastal Pet Products in New Specialty Sales Director Role

She will optimize the company’s sales leadership to drive sustainable growth.




(PRESS RELEASE) ALLIANCE, OH — Coastal Pet Products, announced that Nicolette Popa has rejoined its team in the new position of Specialty Sales Director effective March 7, 2024.

With over 20 years of experience in Pet Specialty, Nicolette’s experience ranges from merchandising to sales management.

Nicolette Popa

“I’ve always enjoyed getting to know people and learning what challenges they have for which I may be of assistance,” Nicolette said of her professional work history. “I’ve continues to work with Pet Specialty and Canadian markets over the years because I enjoy the individuality, the people, and the diversity it brings. There are so many unique stories and challenges to be heard and discovered.”

Under Nicolette’s leadership, the sales team will continue to support independent retailers. This strategic initiative seeks to maximize the company’s resources, simplify its operations, and cultivate a more cooperative and customer-focused methodology, all while driving company expansion and sustainability. Independent pet retailers form the backbone of the business; with deep-rooted connections to the community, they play a vital role in the company’s success. Coastal Pet Products is confident that Nicolette will continue to prioritize and cater to these invaluable partners, fostering mutually beneficial relationships and ensuring the growth and prosperity of both its brand and independent pet retailers alike.

“I am really looking forward to working with the sales team and the customers to hear their challenges, learn from missteps, and share in successes,” Nicolette said. “Coastal is a quality company with quality product. It’s great to be able to say that and continue to portray it on their behalf.”


To shop the company’s products, click here.

About Coastal

Coastal Pet Products – a family owned and operated company — designs, manufactures and delivers quality products people trust for the pets they love. Our commitment to quality and craftsmanship is at the heart of everything we do. Whether it’s a rugged K9 Explorer leash, a durable Inspire collar and harness, or a Safari grooming tool, all products are backed with our Quality Guarantee. Since 1968, Coastal has remained at the forefront of the industry, proudly serving consumers and the Pet Care Community while striving to provide innovative, high-quality solutions that reflect our love for pets and our dedication to quality and safety.



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