Press Releases

Outward Hound Launches Catstages Toy Brand

Existing Petstages cat items such as the Tower of Tracks, Melon Madness and Nina Ottosson Cat Puzzles will be rebranded to Catstages in the coming months.

Published

9 months ago

August 2, 2023

Press Releases

(PRESS RELEASE) DENVER,CO — Outward Hound debuts a new brand dedicated to cats and their very particular needs, or rather, demands. A playfully sophisticated line, Catstages offers three categories of products designed to satisfy even the pickiest of felines and aims to become a one-stop-shop for cat owners seeking to enrich their pets’ daily lives. From “Frisky” interactive and often catnip-filled play toys, to soothing “Self-Care” scratchers, loungers, dental and nighttime toys, and “Mind Games” puzzle toys for the smarty cats among us, each item is designed to meet the highest feline standards and provide interactive engagement.

“We have seen consistent growth in consumer demand for mentally stimulating, interactive pet products. Over the past year alone, this demand has had exponential growth and we are ahead of that curve, providing innovation and value in the category,” shared Outward Hound CEO Jared Mosher.

New and notable items under the Catstages brand include the Hide N Seek Fish Bowl, Festival 3 Pack, and Kitty Lickin’ Layers. While Outward Hound’s cat offerings previously fell under the Petstages brand, existing Petstages cat items such as the Tower of Tracks, Melon Madness, and Nina Ottosson Cat Puzzles will be rebranded to Catstages in the coming months.

As the quirky personality of cats proved a source of inspiration for the brand, Outward Hound unveiled a Catstages mascot with a true feline attitude, Kyle the Cat. He’s sassy and thoroughly unimpressed by human antics, with expectations that rival those of royalty. Expect to see Kyle the Cat throughout social media and on all brand packaging.

Find Catstages now at outwardhound.com, Amazon, and Chewy and in stores this Fall.

About Outward Hound

Outward Hound is a Prospect Hill Growth Partners Portfolio Company that is an award-winning innovator, creator, manufacturer, and distributor of the highest quality toys, games, gear, and feeders for dogs and cats. The company’s portfolio of brands includes Outward Hound, Planet Dog, Petstages, Catstages, Wholesome Pride Pet Treats, Best Friends by Sheri, and Nina Ottosson puzzle toys. Outward Hound is headquartered outside of Denver in Centennial, CO. For more, visit OutwardHound.com and follow @OutwardHound on Instagram.

NASC Media Spotlight

At first it was just an idea: Animal supplements needed the same quality control that human-grade supplements receive. But that was enough to start a movement and an organization —the National Animal Supplement Council — that would be dedicated to establishing a comprehensive path forward for the animal supplements industry. In this Media Spotlight interview, NASC’s president, Bill Bookout, talks to PETS+ interviewer Chloe DiVita about the industry today: Where it’s headed, what’s the latest focus and why it’s vital to gain the involvement of independent pet product retailers.