(PRESS RELEASE) SALISBURY, MD– Perdue AgriBusiness, a subsidiary of Perdue Farms, the fourth largest poultry producer in the United States, will showcase its FlockerLeader line of probiotics and supplements designed for backyard chickens at SuperZoo 2022, North America’s largest pet industry trade show scheduled August 23-25 at Mandalay Bay in Las Vegas. You can visit the company at booth No. 3357.
“We know every backyard chicken owner wants to keep their flock healthy. We created the FlockLeader line to do just that,” said Dr. John Sylvester, director of sales and marketing for Perdue AgriBusiness animal nutrition. “We understand that there’s no single probiotic solution that can serve as a ‘catch-all,’ especially when we’re talking about 14 million households* who have backyard chickens. Our six unique products each help solve specific issues.”
According to the 2021-2022 American Pet Products Association Pet Owners Survey, backyard chicken ownership is the third most common type of pet ownership in the U.S, trailing only dogs and cats. While more than 14 million households have backyard flocks, seven out of 10 of those households consider chickens to be pets, the survey showed.
The 2021 launch of the FlockLeader line of probiotics and supplements reflects Perdue Farms’ leadership in animal nutrition and welfare and marks the first direct-to-consumer product from Perdue AgriBusiness.
FlockLeader by Perdue includes several products that promote chicken health, including Arrive, a daily supplement to give newly hatched chickens and young birds a healthy start; Thrive, a daily supplement that helps maintain a healthy flock; and Recover, a water supplement to support mild stress. These three main products – Recover, Recover Plus, and Recover 911 – can provide backyard chicken keepers with a trustworthy daily supplement or troubleshoot health concerns that may arise in flocks.
FlockLeader can be purchased online through backyardchicken.com, a dedicated educational website created by Perdue AgriBusiness that also offers expert resources about chicken behavior for backyard flock enthusiasts, Amazon and select Tractor Supply stores. Visit the store locator at backyardchicken.com for places to purchase FlockLeader products.
About Perdue AgriBusiness
Perdue AgriBusiness is subsidiary of Perdue Farms Inc. Ranked among the largest grain companies in the U.S., Perdue AgriBusiness is a leading merchandiser, processor and exporter of agricultural products. Through Perdue AgriBusiness’ 75 elevator locations with more than 75 million bushels of storage, deep-water port, transload facilities, oilseed crushing operations, edible oil refinery, and protein blend mills, the company serves markets across the United States and around the world. Visit www.perdueagribusiness.com for more information.
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About Perdue Farms
We’re a fourth-generation, family owned, U.S. food and agriculture company. Through our belief in responsible food and agriculture, we are empowering consumers, customers, and farmers through trusted choices in products and services.
The premium protein portfolio within our Perdue Foods business, including our flagship PERDUE brand, Niman Ranch, Panorama Grass Fed Beef, and Coleman Natural, as well as our pet brands, Spot Farms and Full Moon, is available through retail, foodservice, and our new direct-to-consumer website, PerdueFarms.com.
Perdue AgriBusiness is an international agricultural products and services company.
Now in our company’s second century, our path forward is about getting better, not just bigger. We never use drugs for growth promotion in raising poultry and livestock, and we are actively advancing our animal welfare programs. Our brands are leaders in no-antibiotics-ever chicken, turkey, pork, beef and lamb, and in USDA-certified organic chicken and beef. Learn more at corporate.perduefarms.com.
