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Pet Sustainability Coalition Rallies Pet Industry for Earth Month

APPA, WPA and NAVC team up to amplify Earth-friendly impact.

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(PRESS RELEASE) BOULDER, CO — Starting on April 1, 2024, the Pet Sustainability Coalition will build upon the outstanding success of the first 2 Earth Day Rallies, returning for its third annual 30-day sprint to inspire 50,000+ actions that lead to a better future for pets, people, and the planet. With zero cost to participate, PSC will empower hundreds of pet industry professionals to complete thousands of micro-actions that spread a united message of care and corporate responsibility while having a concrete impact on CO2 emissions.

The 2024 Earth Day Rally continues the multi-stakeholder engagement with support from its nonprofit partners American Pet Products Association (APPA), World Pet Association (WPA), the North American Veterinary Community (NAVC), Pet Industry Distributors Association (PIDA), IndiePet, Human Animal Bond Research Institute (HABRI), and Pet Food Institute (PFI). In addition, the 2024 Rally is supported by Defender sponsor Earth Animal.

The Rally will be using an easy-to-use- mobile app called CO2 Hero that allows participants to take simple, every-day actions and earn points, while calculating the direct result of their actions on their CO2 emissions. Participants engage in friendly competition within their own company and against other participating businesses. When the Rally ends each person will be able to see their CO2 savings, that of their company, and the impact of the Rally as a whole.

“The Earth Day Rally inspires individuals from across the pet community to take action and build a more sustainable lifestyle while also breaking down competition and tapping into our networks to inspire our largest group ever to take action” says Jim Lamancusa, Executive Director of the Pet Sustainability Coalition. “Through our 30-day sprint, our participants will build habits that last a lifetime.”

APPA, WPA, and the NAVC are amplifying their campaign support through a Matching Gift campaign by donating $1.00 for every completed action. The money raised from these Matching Gift Donors will be unrestricted gifts to PSC’s Impact Fund. Because of this powerful support, the inspirational actions taken by the participants will translate into a healthier planet all year round by supporting PSC’s industry-leading programming.

PSC’s 2023 Earth Day Rally had nearly 600 participants from the pet industry who came together and completed more than 17,000 actions, far surpassing the 2022 total of 12,034 actions. The Pet Sustainability Coalition member network is a force to be reckoned with, posting double-digit growth year after year through its highly engaged community of action-oriented sustainability professionals.

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Mobilizing the industry to take action this Earth Day at zero-cost for all participants is made possible by the generous sponsorship of Earth Animal.

“This is our third year of sponsoring and participating in the Earth Day Rally and we get more inspired every year. It is such a fun and easy way to engage and educate the entire Earth Animal team,” says Stephanie Volo, Chief Impact Officer, Earth Animal. “We love the internal drive to outdo our colleagues and tracking our progress against other companies. We are a proud sponsor, knowing that this makes it free for everyone across the industry to participate and that it supports the only such effort of action in the industry.”

How to Participate
Everyone in the pet industry is encouraged to join in and become an “Earth Day Activator”. By joining a team or working on their own, activators will select from a hand-selected list of easy earth friendly actions that they can complete between April 1 and May 1. As they complete each activity, points are awarded, moving their team up in the leader boards and moving our industry closer to its 50,000 actions goal. Earth Day Activators can share, comment, and post among their team and others to give high-fives and encouragement throughout the 30-day campaign.
Learn more at petsustainability.org/earthday.

How to Register:
1) Download the CO2HERO App onto your phone
2) Create your account (check spam for your verification code)
3) Click on the picture in the top right corner to access your profile, and click “Join a company on CO2HERO”
4) Use code: oadxyo to join the PSC Community team
5) Get ready to start taking actions on April 1st!

For help, find the how-to’s here!

About the Pet Sustainability Coalition

The Pet Sustainability Coalition advances business through profitable environmental and social business practices. Founded in 2013 by eight companies, PSC now serves more than 200 member companies across the pet industry, helping them to progress on their sustainability practices, set and strive for ambitious goals, and report on their achievements. Additionally the PSC leads retailers, distributors, brands and suppliers in pursuing collaborative solutions to some of the largest industry-wide issues, such as sustainable packaging and protein sourcing. Connect with us on LinkedIn, YouTube, and Facebook. Learn more at www.petsustainability.org.

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